Demand Generation Lead, MotherDuck
$110-200k
Offers Equity (stock options)
3 days a week in office
Data analytics platform
Open for applications
Data analytics platform
21-100 employees
Open for applications
$110-200k
Offers Equity (stock options)
3 days a week in office
21-100 employees
Company mission
To radically transform the data analyst user experience.
Role
Who you are
- Proven track record of running demand generation programs in a B2B SaaS environment, ideally targeting data or technical audiences
- A data-driven mindset with experience in marketing analytics, attribution models, and funnel optimization
- Hands-on experience with marketing automation tools (HubSpot, Marketo, etc.), CRM platforms, and paid media management
- A creative, unorthodox approach to demand generation—able to test and iterate on new ideas quickly
- Strong collaboration skills, with the ability to work cross-functionally with sales, product marketing, and developer relations
- A “get it done” attitude with a love for fast-paced, scrappy environments
- A passion for engaging technical audiences in authentic, non-salesy ways
What the job involves
- At MotherDuck, we believe demand generation is more than just capturing leads—it’s about creating thoughtful, engaging, and strategic marketing programs that build lasting relationships and drive pipeline growth
- We’re looking for a Demand Generation Marketer to own and execute campaigns that attract, nurture, and convert prospects into lifelong customers
- This role is a hybrid role that can be based in our Seattle, San Francisco or New York City hubs
- Develop and execute multi-channel demand generation programs that drive awareness, engagement, and conversion across digital, events, and content marketing
- Own and optimize paid and organic marketing channels (email, content syndication, search, social, partnerships, etc.) to fuel inbound pipeline growth
- Experiment with creative, unorthodox approaches and tools to demand gen—if there’s a standout way to drive impact, we want you to find it!
- Partner closely with sales, product marketing, and developer relations to create compelling messaging and content that speaks to technical audiences
- Launch and refine account-based marketing (ABM) strategies to engage high-value accounts and drive meaningful conversations
- Analyze and report on campaign performance, ensuring we’re investing in high-impact initiatives and continuously optimizing based on data
- Manage and refine marketing automation workflows and lead nurturing strategies to improve conversion rates and sales handoff efficiency
- Own website conversion rate optimization, making sure our online presence drives meaningful engagement and pipeline growth
Our take
In the increasingly complex landscape of data analytics, the challenges faced in managing and extracting meaningful insights from large datasets are on the rise. Conventional approaches, often involving distributed architectures and petabyte-scale data solutions, can be cumbersome, expensive, and less user-friendly for the majority of users who do not operate at such a large scale.
MotherDuck, recognizing this issue, has emerged as a solution provider with its serverless, user-friendly data analytics platform. Leveraging the power of the open-source database DuckDB, MotherDuck aims to simplify the scale-up approach to SQL analytics, offering a faster, more cost-effective alternative for the 95% of analysts who do not require petabyte-scale data solutions.
Having secured funding in 2023, the company is now well-positioned to further enhance its platform and expand its user base. As MotherDuck continues to collaborate closely with the DuckDB team and integrate user feedback for enhancements, the company is also poised to play a pivotal role in the evolution of serverless data analytics.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Sep 2023
$52.5m
SERIES B
Nov 2022
$35m
SERIES A
Total funding: $100m
Company benefits
- Unlimited Paid Time Off
- 401k plan
- Regular offsites in hub or exotic locations
- 100% paid medical, dental, and vision for employees (plus 80% paid medical, dental, and vision for dependents)
Company HQ
Central Business District, Seattle, WA
Leadership
Jordan Tigani
(Co-Founder & CEO)Previously the CPO at SingleStore. Prior to that, they were a Product Leader, Engineering Leader, and Founding Engineer on Google BigQuery.
Ryan Boyd
(Co-Founder)Currently a Partner at HyperGrowth as well as an Advisor at SparrowLabs. With a background in Coding, Leadership, and Management working at Google, Flux, and Databricks.
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