Conversion Content Writer, AirHelp
English
€45-52k
1-5 days a week in office
Claims management company for flight disruptions
Open for applications
Claims management company for flight disruptions
201-500 employees
Open for applications
€45-52k
1-5 days a week in office
201-500 employees
Company mission
To make claiming compensation as easy and seamless as possible.
Role
Who you are
- You have a proven track record of transforming complex legal, financial, or technical products into simple, benefit-driven messaging that accelerates the customer decision-making process
- You have a portfolio showing content projects that you drove end-to-end and can tie directly to measurable revenue growth
- You leverage AI tools to enhance content strategy, accelerate execution, and unlock new creative and analytical capabilities
- Passion for writing and a drive for excellence
- You are a self-starter, proactive and an excellent project manager
What the job involves
- We’re looking for a Conversion Content Writer to craft powerful, persuasive copy that drives user action across our digital platforms
- This is a strategic, results-driven role focused on optimizing the customer journey, including landing pages, product messaging, website copy, and email flows
- If you write with purpose, thrive on A/B testing and experimentation, and love turning user insights into measurable business growth, this is your chance to make a real impact in a fast-paced, global environment
- Reporting to: Head of Content
- Craft compelling, high-converting B2C content across multiple channels (landing pages, email, ad copy, SEO blogs, case studies, mobile App etc.) with a laser focus on driving measurable business outcomes
- Integrate AI into your daily working, in order to to scale ideation, increase speed and quality of output, optimize copy and stay on top of content trends
- Collaborate with the B2B team to produce compelling copy that will reach millions of users in 35 markets worldwide across multiple channels that creates new partnerships and converts customers
- Collaborate with marketing, product, and design teams to align messaging with the full customer journey, ensuring every piece of content contributes to acquisition, retention, and revenue
- Continuously test, optimize, and iterate content using data-driven insights (A/B testing, heatmaps, analytics) to maximize conversion rates and engagement
- Translate complex product features into crisp, benefit-driven messaging that resonates with target audiences and accelerates decision-making
- Establish and maintain brand voice consistency while adapting tone and approach to specific funnels, campaigns, and audience segments
- What you’ll achieve in your first 12 months
- Acquisition Impact: Increase organic and paid channel conversion rates by at least 20% through optimized landing pages, ads, and targeted content campaigns
- Content Velocity: Produce and launch high-performing assets directly tied to lead-gen and revenue outcomes
- SEO Growth: Deliver at least 30 optimized, ranking content pieces, driving a measurable lift in qualified traffic and bottom-of-funnel leads
- Experimentation & Optimization: Run at least 25 content experiments across different formats, creating a repeatable testing framework to improve performance month-over-month
Our take
Customer support and claims tech are most often reserved for law firms and legal teams, but AirHelp’s focus on the air travel industry has carved them out a niche and amassed the company a client base of 16 million people. Focusing on assisting travellers with air travel rights, delays, cancellations, missed connections, strikes, baggage loss, and denied boarding compensation, AirHelp’s team speak 17 languages and works in partnership with law firms in 30 countries.
AirHelp’s law firm partnerships are a vital asset to the company, which must navigate a shifting sands ecosystem where different countries and companies have different laws. So far, AirHelp has amassed a significant amount of funding from the likes of ABRY Partners, which should help it continue building these partnerships and expand its operations.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Aug 2016
$12m
SERIES A
Aug 2014
$0.2m
SEED
Total funding: $12.4m
Company benefits
- Internal training programs and knowledge-sharing events
- Personalized progression plan
- Language classes
- Mindfulness platform
- Lunch subsidy
- Flexible benefits: gym membership, personal education, childcare, public transportation or leisure travel subsidy
- Health benefits
- MacBook Air
- Unlimited, free use of AirHelp's services
- Work from anywhere for 2 weeks a year
- Team days
- Events and parties
Company HQ
Friedrichshain, Berlin, Germany
Leadership
Tomasz Pawliszyn
(CEO)A Member of the Revenue Collective. Previously worked at Studio Moderna for over 9 years, while there they held Directorial and Operations roles. Prior to that, they worked as a Senior Project Leader at Toyota Motors Europe.
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