Senior Brand Manager, Dollar Shave Club
New Categories
$130-160k
+ Bonus
Mens shaving and grooming subscription service
Job no longer available
Mens shaving and grooming subscription service
201-500 employees
Job no longer available
$130-160k
+ Bonus
201-500 employees
Company mission
Dollar Shave Club's mission is to provide awesome men's grooming products that make life easier.
Role
Who you are
- This role requires a depth of technical knowledge in CPG product innovation & brand building as well as a bias for being business minded, data driven, consumer centric and results orientated
- If you’re a resourceful, innovative, analytical and creative marketer with a knack for getting sh*t done, we want YOU
- Bachelor's Degree Required
- 5-7 years of experience in Brand Management role
- Experience owning a product portfolio for multi-channel strategy, including Retail, DTC and Amazon highly desired
- Combination of Retail, DTC and Amazon experience highly desired with understanding of full funnel metrics across digital marketing
- Proven track record of planning and executing go-to-market launch campaigns for new products, with ability to communicate benefits and positioning across the marketing funnel
- Experience with national creative campaign development and brand equity tracking
- Brief writing and creative feedback
- Experience working with internal and external creative teams and agency partners
- Experience in CPG innovation marketing
- Experience with commercial marketing (launch campaigns, product positioning and communication strategy)
- Experience managing direct reports
- Strong leadership, influence, organizational and project management skills
- Ability to manage multiple projects and timelines with a sense of urgency and accuracy
- Strong financial management skills
- Strong communication, attention to detail and organizational skills
- Exceptional interpersonal, communication, cross-collaboration, and team skills
- Highly organized and detail-oriented
- High level of passion and initiative
- Ability to solve problems proactively both independently and as part of a team
- Experience in using consumer insights and data to drive decision-making
- Action oriented and results focused
- Excellent cross-functional team member
What the job involves
- This role is leading growth in innovation for new audiences and new categories
- Equal parts commercial marketer and physical product marketing manager; you are as comfortable with brand building and building brand campaigns as you are analyzing competitive white space for new product innovation
- Responsibilities include business and brand stewardship, strategic planning, brand/product communication, product portfolio management, and product launch go-to-market planning and execution
- Everything we do on the marketing team is in service of building a strong and loyal consumer base
- In the spirit of agility and maintaining our “start-up” culture, this role requires the ability to think both strategically and creatively for all innovation projects
- This role plays a vital role in our overall marketing efforts including various aspects of positioning, creative briefing, messaging/comms strategy, digital marketing, market analysis and performance measurement
- Lead brand building & go-to-market campaigns by contributing consumer-insight driven, breakthrough strategies and briefs, ensuring flawless consumer experience across all media touchpoints
- Lead the development of the innovation pipeline to support our 3-year strategic plan
- Leads all phases of formula development and new product innovation in partnership with Product Development & SC, driving entire new product development process
- Leverage consumer insights; translate insights into winning concepts and initiatives
- Leads internal communication and collaboration with cross-functional partners as it relates to product briefs, innovation strategy, evaluation / validation, artwork, regulatory deliverables as well as product positioning and commercial planning
- Own pricing process to ensure P&L targets are achieved
- Develop thoughtful go-to-market strategies and briefs anchored in customer insights and an understanding of competitive/macro landscape
- Foster high functioning working relationships with cross functional teams including creative, consumer insights, and channel teams to bring breakthrough and insight-based creative communications strategies and campaigns to life
- Drive decision-making through a spirit of business ownership -- contributing a clear financial understanding of the business
- Assess the continuous evolution of the competitive landscape, consumer insights, new societal trends, and culture
- Collaborate with key cross-functional teams including creative to deliver winning product launch campaigns
Our take
Dollar Shave Club (DSC) is an online shaving subscription retail company and men's lifestyle brand that was bought by Unilever for $1 billion in 2016. As well as offering a shaving subscription for men, it sells DSC-branded shaving and skincare products, undercutting incumbents like Proctor & Gamble.
Established by a marketing professional with global brand experience, DSC is an example of how startups can flourish with the right marketing team and business model behind them. Now, with Unilever's backing, DSC is making the transition from an online shaving brand to an omnichannel men's lifestyle brand with a presence in drugstores and grocery retailers across the US.
While DSC was the first company to offer shaving subscriptions, it has since been joined by other top names in men's skincare including Gillette and Harry's. DSC now boasts over 4 million subscriptions worldwide, but now under the Unilever umbrella, it faces financial disarray, job cuts, and share price drops from its owners. Unilever is focussing on simplifying its business network, which could have knock-on effects for DSC in the long term.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2015
$90.7m
SERIES D
Jun 2015
$75m
SERIES D
Total funding: $238.5m
Company benefits
- Work from home opportunities
- Health insurance
- Weekly car washes, in-house barista, free electric car charging stations, weekly haircuts & massages
- Monthly all company events
- 401k plan
- Learning and development opportunities
- Equal opportunity employer
Company HQ
Los Angeles, CA
Leadership
Jason Goldberger
(CEO, not founder)Has 20 years of experience in e-commerce general management, previously serving as CEO for Sur La Table and Blue Nile. Current Strategic Advisor for Contentsquare and Member of the Board Of Directors for Babylist. Became CEO of Dollar Shave Club in 2021.
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