Creative Director, SharkNinja
Ninja
$190.5-232.9k
+ Employee stock purchase options
3 days a week in office
Home devices and appliances
Job no longer available
Home devices and appliances
1001+ employees
Job no longer available
$190.5-232.9k
+ Employee stock purchase options
3 days a week in office
1001+ employees
Company mission
SharkNinja's mission is to positively impact people's lives every day in every home around the world.
Role
Who you are
- Someone who can dream up a bold campaign or a brand world from scratch, then bring it to life through world-class design. You know how to build the idea and design the system it lives in. You move fast and think faster
- You’re energized by ambiguity, comfortable pivoting on the fly, and confident rapidly iterating to push ideas forward
- You’re curious about social-first creative. You think about how to stop the scroll, spark a conversation, and turn a moment into momentum. You think in stories, not just assets
- And you know how to bring out the best in a team. You inspire, mentor, and grow creative talent. You give clear direction, elevate the work, and know when to push, pull back, or teach. You're not just making great work. You're helping others do the same
- 10+ years in a creative leadership role at a top agency or consumer brand
- A portfolio packed with bold, strategic work across digital, physical, and social channels
- Proven experience building creative strategies that drive both emotional connection and business growth
- Strong background leading and inspiring cross-functional creative teams
- Mastery of design and concept tools including Figma, InDesign, Photoshop
- Experience launching global campaigns and adapting creative for regional markets
- Confident and able to advocate for bold, creative thinking
- A collaborative spirit and a passion for mentoring and growing creative talent
- Experience in video concepting, storyboarding, and directing
What the job involves
- We’re seeking a Creative Director, Indoor & Outdoor Cooking to lead creative strategy and execution for the fast-growing Ninja brand across both kitchen and outdoor appliance categories
- In this pivotal leadership role, you will oversee a high-performing team of ACDs, writers, and designers
- You’ll shape the creative vision and ensure it comes to life across every stage of the consumer journey, from upper-funnel storytelling to lower-funnel conversion
- This role demands a hands-on strategic and conceptual thinker with a sharp creative point of view, deep brand-building experience, and the ability to inspire cross-functional teams
- You will be responsible for bringing new products to market, developing breakthrough 360° campaigns, and aligning creative across global launches
- You must be comfortable presenting to and influencing executive leadership, collaborating with partners across product, engineering, marketing, IMC, and social, and navigating the pace and complexity of a high-growth organization
- You’re a Creative Director who’s equal parts concept and craft
- You won’t be handed a brief. You’ll help write it
- Your creative instincts will help shape the product itself, influencing everything from how it looks to how it’s talked about
- Reports to: VP, Brand & Creative
- Lead the creative vision for Ninja’s indoor and outdoor cooking products across categories, campaigns, and channels
- Inspire, mentor, and manage a growing team of Associate Creative Directors, copywriters, designers, and art directors
- Drive concept development and execution across packaging, social, digital, experiential, OTT, Amazon, and DTC
- Present work and sell in ideas to senior executives, articulating creative rationale and business impact
- Partner closely with product development, engineering, brand strategy, consumer insights, marketing, IMC, and social to align business goals with creative strategy
- Elevate the brand voice and visual identity to ensure consistency across all touchpoints
- Oversee creative direction for global launches and ensure regional alignment
- Foster a culture of curiosity, innovation, and continuous improvement across the team
- Champion the creative process from brief through execution with a balance of big-picture thinking and hands-on leadership
- Stay current on trends in design, storytelling, technology, and culture to inform and evolve the brand’s creative edge
- Adapt quickly to feedback, test results, and evolving priorities with the ability to pivot and iterate rapidly
Our take
Consumer demand for new and better home appliances continues to grow. SharkNinja serves this demand by designing and manufacturing innovative home goods and devices. Specifically, it has a growing line of solutions that consist of Shark cleaning and home care products and Ninja kitchen appliances.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
SharkNinja’s main challenge is facing down big-name competitors such as home appliance giant Dyson. In fact, through innovative design, it seized the market-leading spot in traditional vacuums from Dyson and is only second to iRobot in sales of robotic models. A 2023 IPO saw an extra $296 million in funding added to SharkNinja's pot and was followed by product launches in new sectors such as air conditioning and food cooling, indicating that the company is still full of new product ideas.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company benefits
- Employer paid group benefits including medical, dental, life insurance and more
- Competitive RRSP matching program
- 16 vacation days to start
- Paid sick days
- Paid volunteer and cultural days
- Employee & Family Assistance program
- An opportunity to accelerate your career with world class brands
- Continuous development and mentoring
- Opportunity to join various employee-based affinity groups
- Diverse, inclusive, and community-minded organization
- Wellness program offering free virtual fitness classes and a fitness reimbursement
- Employee product discounts
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 74 more jobs at SharkNinja