Director of Marketing Operations, Mixpanel

$206-310k

OTE

Salary shown is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of either a company bonus or commissions. Variable compensation type is determined by your role and level. In addition to the cash compensation provided, this position is also eligible for equity consideration

Looker

Google Analytics

Salesforce

Hubspot

Expert level

San Francisco Bay Area

Digital product analytics

Job no longer available

Digital product analytics

201-500 employees

B2BAnalyticsSaaS

Job no longer available

$206-310k

OTE

Looker

Google Analytics

Salesforce

Hubspot

Expert level

San Francisco Bay Area

201-500 employees

B2BAnalyticsSaaS

Company mission

To help companies make better-informed, faster business decisions and produce better products through data analysis.

Job

Company

Role

Who you are

The ideal candidate will be adept at overseeing the entire lifecycle of marketing initiatives, ensuring seamless execution, and harnessing data-driven insights to optimize performance
14+ years of relevant experience, with proven experience in a senior marketing operations role, demonstrating successful project management and process optimization
Strong analytical skills with the ability to derive actionable insights from marketing data
In-depth knowledge of marketing technology and the ability to manage and integrate various tools. Salesforce, Hubspot, Qualified, Looker, Google Analytics etc
Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments
Strategic thinking and problem-solving capabilities
Demonstrated leadership experience, including team management and development

What the job involves

We are seeking a highly strategic and results-driven Director of Marketing Ops - Systems, Data, and AI
Reporting to the CMO, this leader will take charge of project management, process development, and ownership of our marketing technology (including our adoption of AI), data, and reporting
Reporting and Analytics: Define and operationalize a robust reporting cadence for each marketing function. Real-time dashboards, actual vs. goals, attribution, board reporting, budget spend, ROI, etc., to enable the marketing team to be entirely data-driven in their planning and decision-making across all sectors and geographies. Collaborate with the in-house analytics teams to implement tracking mechanisms and KPIs to measure the effectiveness of marketing campaigns and ROI
Project Management: Develop and implement robust project management processes to enhance efficiency and productivity. Lead end-to-end project management for all marketing initiatives, ensuring timely and successful execution
Data Hygiene: Ensure all data generated and used by the Marketing and AI SDR/ BDR teams is accurate, closely managed, and regularly purged. Manage relationships with data vendors and services. Develop and enforce data governance policies to maintain data quality and compliance with data privacy regulations
Marketing Automation and Campaign Execution: Work with marketing teams to create, execute, and automate multi-touch marketing campaigns, including email marketing, lead nurturing, and lead scoring. Implement marketing automation workflows to nurture leads through the sales funnel specific to each marketing segment
Operational Efficiency: Establish and own marketing operations processes to streamline workflows and improve overall departmental efficiency. Continuously assess, manage, and optimize existing processes, systems & technology to adapt to evolving business needs and industry best practices
Technology and Innovation: Stay abreast of emerging technologies in the marketing space and evaluate their potential for enhancing operational efficiency. Manage and own all marketing technology platforms, ensuring seamless integration and utilization across the marketing stack. Deploy and manage HubSpot and Qualified in Q1
Collaboration: Foster collaboration with key stakeholders, including marketing leaders, sales, finance, analytics, and IT, to ensure alignment of marketing initiatives with broader business goals
Budgeting: Manage the marketing budget and spend forecasting process; monitor expenditures, ensuring cost-effectiveness and adherence to budgetary constraints
Team Leadership and Development: Build and lead a high-performing marketing operations team, providing guidance and mentorship to 5 team members globally

Our take

Understanding customer behaviour is a vital part of any business. Mixpanel allows companies to answer detailed questions about their customers' behaviour over web and mobile applications. Google has struggled to modernise its somewhat clunky analytics platform in recent years, allowing Mixpanel to become an industry leader in the space.

Technology VC firm Sequoia Capital has backed the company, demonstrating its significant growth potential. Mixpanel CEO Max Levchin was also a previous co-founder of Paypal, which may have helped the company facilitate a tie-up with Paypal-owned Venmo early on. Mixpanel now serves thousands of companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade.

The company serves 7,700+ customers across its seven global offices. In line with its global expansion efforts, the company has aimed to enhance localized data, helping its clients tailor their offerings to customers in the right way and at precisely the right time. Mixpanel has also focused on expanding its integrations, being available on more platforms such as Google Cloud Marketplace.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Top investors

3% employee growth in 12 months

Glassdoor (3.2)

Trustpilot (3.4)

Company

Funding (last 2 of 6 rounds)

Nov 2021

$200m

SERIES C

Dec 2014

$65m

SERIES B

Total funding: $277.3m

Company benefits

Competitive compensation
Company stock options
Sabbatical policy
Paid time off
Giving back
Parental leave
Mental health
401(k) match
Wellness benefits
Employee choice first
Growth dollars
Professional growth hours

Company HQ

Financial District, San Francisco, CA

Leadership

Amir Movafaghi

(CEO)

They started their career at Marriott International before spending 5 years at PwC, and a further 5 years at Twitter. They worked as CFO of Spiceworks from 2015-2017, before joining Mixpanel as COO, and was promoted to CEO the following year.

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