Growth Marketing Lead, Paxos
$152.3-179.2k
+ Equity and bonuses
Blockchain infrastructure for financial services
Job no longer available
Blockchain infrastructure for financial services
201-500 employees
Job no longer available
$152.3-179.2k
+ Equity and bonuses
201-500 employees
Company mission
To enable the movement of any asset, at any time, in a trustworthy way.
Role
Who you are
- 6+ years of experience in B2B growth marketing or demand generation
- Experience in fintech, financial services or blockchain
- Comfortable working across a range of segments ranging from startups to sales-driven enterprise engagement
- Clear communicator and data-driven decision maker
- Experience working in a fast-paced, growth-oriented environment
- Proficiency in Hubspot is a plus
What the job involves
- The Marketing team drives growth and awareness across Paxos, partnering with teams like Product, Engineering, Business Development, Policy, Communications and more to educate customers and the market on our stablecoins and infrastructure platform
- This role offers visibility across the company as we work to accelerate stablecoin adoption and expand access to secure, trustworthy assets
- In 2024, Paxos launched new stablecoin assets like USDL and USDG, introduced new product solutions like payments, and made our platform more accessible than ever with new APIs and product interfaces for managing tokenized assets
- Now, we’re looking for a Growth Marketing Lead who will help us scale these new products and solutions to audiences around the world
- This is a unique opportunity to shape demand generation programs across a broad platform and in a rapidly growing industry
- Define Demand Generation Strategy: Develop, execute, and optimize B2B lead generation strategies across multiple channels to help fill the sales funnel
- You’ll have broad ownership of demand planning and campaigns, partnering closely with Sales and Product Marketing to ensure alignment with product strategy, customer targets, and business objectives
- Campaign Management: plan, implement, and optimize marketing campaigns across channels to help generate and nurture high-quality leads, and ensure campaigns are properly set up and monitored. Channels may include SEM, display, sponsored content, paid social, email marketing, event activations, and more
- Content Development: Manage the creation of engaging assets like webinars, landing pages, and emails in support of the campaigns identified. Partner with Product Marketing to leverage existing content and ensure consistency of targeting and messaging
- Analytics and Reporting: Track, analyze, and report on campaign performance and demand generation strategies in order to optimize spend and refine our targeting
- Cross-functional Coordination: Partner with the Sales team to establish a continuous feedback loop on lead quality and handoff, campaign performance, and optimizations
Our take
Paxos is aiming to revolutionize blockchain by developing its selection of regulation-compliant infrastructure services for companies looking to add features like crypto brokerages or branded stablecoins to their customer offerings.
Its focus on regulatory compliance across different territories, and its status as one of only three national trusts born in the crypto ecosystem, gives it an edge in building a unique and global network of enterprise customers.
Cryptocurrency remains a risky sector, so a company at the forefront of crypto regulation is proving highly attractive to a growing sector of enterprises tentatively dipping their toes in. It is pushing ahead of competitors as one of the largest crypto/blockchain startups with a valuation of over $2 billion and a current funding total of over $500 million.
Its growth has been backed up by material results, too. It has established relationships with firms like Bank of America, Credit Suisse, and Mastercard, and PayPal leverages Paxos on its backend to enable its users to buy, sell, and hold cryptocurrencies. This proven success with an expanding roster of big-name clients and collaborators like MakerDao will likely see it command a dominant market share in the years ahead.
Steph
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2021
$300m
SERIES D
Dec 2020
$142m
SERIES C
Total funding: $535.3m
Company HQ
Midtown East, New York, NY
Leadership
Charles Cascarilla
(CEO)Previous Co-founder and Partner at Cedar Hill Capital Partners for 10 years. Current Partner at Liberty City Ventures and Founding Board Member of the Association for Digital Asset Markets, alongside working at Paxos.
Rich Teo
(CEO Asia)Previous Financial Analyst at Citi for 2 years before becoming a Principal / Senior Analyst at Cedar Hill Capital Partners. Has served as CEO of Asia at Paxos for 7 years.
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