Search Engine Marketing Associate Director, ButcherBox
$135-165k
Annual bonus based on company performance
Meat delivery subscription
Open for applications
Meat delivery subscription
201-500 employees
Open for applications
$135-165k
Annual bonus based on company performance
201-500 employees
Company mission
Butcherbox's mission is to make high-quality meat more accessible to all.
Role
Who you are
- This role requires a strategic thinker with a deep understanding of search engine algorithms, keyword research, and performance marketing
- The ideal candidate will have a proven track record of driving traffic, increasing conversions, and maximizing ROI through effective search engine marketing campaigns, including landing page optimization and conversion rate optimization
- 10+ years of experience in search engine marketing, with a focus on PPC
- Proven track record of driving traffic and increasing conversions through effective SEM strategies
- Strong analytical skills and experience with web analytics tools
- Excellent communication and leadership skills
- Ability to work in a fast-paced, dynamic environment
- Experience with ecommerce platforms and understanding of the online retail industry is a plus
What the job involves
- The Associate Director of Search Engine Marketing will be responsible for leading our search engine marketing (SEM) efforts, focusing on paid search (PPC) strategies
- Develop and execute comprehensive SEM strategies to drive traffic, increase conversions, and maximize ROI
- Leverage data and market insights to identify high-opportunity opportunities and craft strategies to drive increased growth in SEM campaigns. Continuously refine tactics to drive customer acquisition and optimize the ROI of SEM campaigns
- Manage and optimize PPC campaigns across various platforms, including Google Ads and Bing Ads
- Opportunity to build and lead a high-performing SEM team, fostering a culture of collaboration, innovation, and continuous improvement
- Collaborate with the content and creative teams to build, test, and iterate on landing page experience to optimize PPC performance
- Monitor and analyze website performance using tools like Google Analytics and SEMrush
- Stay up-to-date with the latest trends and best practices in search engine marketing
- Work closely with the marketing and product teams to align SEM strategies with overall business objectives
- Prepare and present regular performance reports to senior leadership, highlighting key metrics, trends, and areas for improvement
Our take
Dollar sales of meat are on the rise, with a growing consumer preference in the US for sustainably sourced, fairly bought meat. Subscription box purchases across DTC businesses are proving a runaway success, too. So it’s perhaps unsurprising that ButcherBox, a subscription meat company combining all these upwards trends, has been having a strong few years.
Given that ButcherBox hit upon a smart market niche, it is no surprise that competing startups are entering the space - and existing butchers are expanding to take a piece too. FarmFoods, for example, is a highly recommended rival, and Omaha Steaks saw substantial spikes in interest recently. That said, ButcherBox has continued to conduct a savvy marketing campaign that sees them win out on name recognition, and has allowed the company to bootstrap itself to $600 million in revenue.
Recently, the company seems to have been focussed on building up its footprint, and has pursued expansion into retail stores. It announced its first major limited-edition retail launch in 2023, that sees its products hit the shelves of big-box membership retailer BJ’s Wholesale Club - a promising move that makes it look like ButcherBox won't be losing its edge any time soon.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Company benefits
- Health: Our health benefits include medical, dental, vision, and life insurance, an employer-funded HSA, and short & long-term disability benefits
- Financial: Our generous 401k match is available the day you start. We also offer an annual discretionary performance bonus and equity ownership in the company
- Paid Time Off: Our unlimited PTO allows you to take the time you need to have the work life balance that is right for you. We also offer 100% paid parental leave
- Wellness: Benefits include fitness reimbursement, mental health counseling sessions, and a variety of other avenues of support for an employee’s whole self
- Free Meat: Each employee gets a monthly shipment of our custom box, and it’s 100% on us. And if you’re not a meat eater, you can ship your box to friends or family, and switch it up as often as you wish
- Remote-Friendly, Flexible Working: We have three physical locations (Two in Massachusetts, one in Oklahoma), and we have associates working from home all across the country. If you want to come in 5 days, so be it. Be home full-time, all good. Something in the middle? Up to you
- Commuter Benefits: We subsidize 70% of MBTA/commuter rail costs or provide a $20 voucher each month for cyclists
Company values
- Humble - Never being too proud or having a “better than” attitude
- Accountable - Being reliable and responsible. Following through when you say you’ll do something
- Member Obsessed - Always keeping our members as the top priority in the decision-making process
- Authentic - Bringing your best, true self. Never feeling like you must be a certain way to please others
- Relentless Improvement - Constantly improving what we do in the spirit of being better while also realizing the work to improve is never truly done
Company HQ
Brighton, Boston, MA
Articles
Leadership
Mike Salguero
(CEO)Previously co-founded CustomMade.com, and alongside work at ButcherBox is also a Director for the President's Council at Massachusetts General Hospital, and a board member for Rumsey Electric Company.
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