Search Engine Marketing Associate Director, ButcherBox
$135-165k
Annual bonus based on company performance
Meat delivery subscription
Job no longer available
Meat delivery subscription
201-500 employees
Job no longer available
$135-165k
Annual bonus based on company performance
201-500 employees
Company mission
To make high-quality meat more accessible to all.
Role
Who you are
- This role requires a strategic thinker with a deep understanding of search engine algorithms, keyword research, and performance marketing
- The ideal candidate will have a proven track record of driving traffic, increasing conversions, and maximizing ROI through effective search engine marketing campaigns, including landing page optimization and conversion rate optimization
- 10+ years of experience in search engine marketing, with a focus on PPC
- Proven track record of driving traffic and increasing conversions through effective SEM strategies
- Strong analytical skills and experience with web analytics tools
- Excellent communication and leadership skills
- Ability to work in a fast-paced, dynamic environment
- Experience with ecommerce platforms and understanding of the online retail industry is a plus
What the job involves
- The Associate Director of Search Engine Marketing will be responsible for leading our search engine marketing (SEM) efforts, focusing on paid search (PPC) strategies
- Develop and execute comprehensive SEM strategies to drive traffic, increase conversions, and maximize ROI
- Leverage data and market insights to identify high-opportunity opportunities and craft strategies to drive increased growth in SEM campaigns. Continuously refine tactics to drive customer acquisition and optimize the ROI of SEM campaigns
- Manage and optimize PPC campaigns across various platforms, including Google Ads and Bing Ads
- Opportunity to build and lead a high-performing SEM team, fostering a culture of collaboration, innovation, and continuous improvement
- Collaborate with the content and creative teams to build, test, and iterate on landing page experience to optimize PPC performance
- Monitor and analyze website performance using tools like Google Analytics and SEMrush
- Stay up-to-date with the latest trends and best practices in search engine marketing
- Work closely with the marketing and product teams to align SEM strategies with overall business objectives
- Prepare and present regular performance reports to senior leadership, highlighting key metrics, trends, and areas for improvement
Our take
Dollar sales of meat are on the rise, with a growing consumer preference in the US for sustainably sourced, fairly bought meat. Subscription box purchases across DTC businesses are proving a runaway success, too. So it’s perhaps unsurprising that ButcherBox, a subscription meat company combining all these upwards trends, has been having a strong few years.
Given that ButcherBox hit upon a smart market niche, it is no surprise that competing startups are entering the space - and existing butchers are expanding to take a piece too. FarmFoods, for example, is a highly recommended rival, and Omaha Steaks saw substantial spikes in interest recently. That said, ButcherBox has continued to conduct a savvy marketing campaign that sees it win out on name recognition, and has allowed the company to bootstrap itself to over $600M in revenue and launch in Target.
Recently, the company expanded into the pet food market, capitalizing on its large base of pet-owning customers, a move that holds significant potential as a promising new venture. Additionally, the company made its first acquisition in Truffle Shuffle, a virtual cook-along platform. This acquisition is aimed at boosting consumer confidence across the US, particularly within the ButcherBox community. The company is going from success to success and it will be an exciting one to watch in the coming years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Company benefits
- Health: Our health benefits include medical, dental, vision, and life insurance, an employer-funded HSA, and short & long-term disability benefits.
- Financial: We offer an annual bonus based on company performance, as well as a generous 401(k) match.
- Paid Time Off: Our unlimited PTO encourages you to take the time you need for the work-life balance that is right for you. We also offer 100% paid parental leave. We believe our best work is done when we have time to recharge.
- Wellness: We offer wellness benefits to both encourage and empower each employee to take the necessary time and action to care for themselves first. This includes fitness reimbursement, mental health counseling sessions, and a variety of other avenues of support for an employee’s whole self.
- Free Meat: When you join ButcherBox you become a member in more ways than one. Each employee gets a free monthly shipment of our custom box. That means you pick the cuts you want, the type of meat you want, and it’s 100% on us. And if you’re not a meat eater, you can ship your box to friends or family, and switch it up as often as you wish.
- Remote-Friendly, Flexible Working: ButcherBox is a flexible workplace. We we have a headquarters in Watertown, Massachusetts, and we have some fully-remote team-members working from home all across the country. We ask that team-members local to the Boston area to come in at least once a week in an effort to build community and collaboration.
Company HQ
Watertown, MA
Leadership
Mike Salguero
(Founder & CEO)Mike previously co-founded CustomMade.com where he served as the CEO for 7 years.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 2 more jobs at ButcherBox