Senior Product Marketing Manager, Smartly.io
$140-165k
+ Equity + annual performance bonus
AI-powered advertising platform
Open for applications
AI-powered advertising platform
501-1000 employees
Open for applications
$140-165k
+ Equity + annual performance bonus
501-1000 employees
Company mission
To unify the full funnel of marketing and break silos between advertisers, marketers, and creatives.
Role
Who you are
- 6–10 years of experience, including 5+ years in Product Marketing within B2B SaaS, AdTech, or MarTech
- Strong product fluency and ability to master sophisticated advertising workflows and platform ecosystems
- Experience leading large-scale, cross-functional launches with measurable adoption or revenue impact
- Comfort working closely with Product teams in discovery and roadmap conversations
- Strong commercial mindset with the ability to connect product capabilities to customer value and monetization
- Clear, concise communicator with strong attention to detail and execution excellence
- High ownership and ability to independently drive multiple initiatives in a fast-moving environment
What the job involves
- As Smartly expands its AI Orchestration capabilities across Creative, Media, and Intelligence, and deepens platform integrations across social, CTV, and the open web, we’re looking for a Senior Product Marketing Manager to lead go-to-market execution across key product initiatives
- You’ll partner closely with Product, GTM, and Customer teams to shape messaging, enablement, and launches that drive measurable impact
- This role is ideal for a strong owner and executor who enjoys working deeply with Product, navigating ambiguity, and driving high-quality launches in a fast-moving, evolving environment
- Own end-to-end go-to-market execution: Lead launches for new platform integrations, Media capabilities, and cross-suite initiatives, partnering closely with Product, Design, and GTM teams
- Act as the primary PMM partner for Product: Participate in product discovery, roadmap planning, and positioning discussions to ensure strong market fit and commercial clarity from early stages through launch
- Drive measurable adoption and monetization impact: Partner with Commercial and Product to define adoption and revenue goals for launches, track post-launch performance signals, and drive follow-through to accelerate impact
- Translate product innovation into clear market value: Develop compelling positioning and messaging that connects Smartly’s Media capabilities with Creative and automation workflows, reinforcing our differentiated AI Orchestration vision
- Own product messaging and roadmap communication: Raise the bar on clarity and quality of product storytelling across roadmap presentations, launch materials, and customer communications, ensuring sophisticated innovation is articulated with precision and commercial relevance
- Lead launch readiness and enablement: Deliver high-quality customer-facing and sales enablement materials, including one-pagers, decks, solution overviews, FAQs, release communications, and internal training assets
- Close the field-to-product feedback loop: Partner with Sales, Partnerships, Customer Success, and Product to translate field insights into competitive positioning, improved enablement, and actionable roadmap feedback
- Contribute to commercialization strategy: Support packaging, positioning, and activation strategy for new platform capabilities to ensure strong market adoption in competitive and evolving ecosystems
Our take
Smartly.io helps advertisers automate their campaigns across the largest media platforms, including Facebook, Instagram, TikTok and Pinterest. After seeing quick success following Facebook’s 2012 IPO, the company now works with over 700 brands including eBay, Uber, Ralph Lauren, Under Armour and TechStyle.
Its suite of tools automatically creates ads and videos from product images - handling budget allocation and audience targeting, as well as analysing where and when to purchase advertising. Consequently, Smartly.io has positioned itself to play a leading role in a market where brand and performance work are converging.
Smartly.io sold a majority stake to Providence Equity Partners in 2019 in a move to further its presence in the US. The company has since gone on to make several acquisitions of its own with Viralspace.ai and Ad-Lib.io. Smartly.io's ability to adapt to evolving advertising trends supports its continued growth, and its introduction of AI-powered intelligence across its platform shows it is keeping up with technology trends too.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Apr 2015
$2.9m
SERIES A
Total funding: $2.9m
Company benefits
- Generous healthcare packages and mental health services
- Career development opportunities, bonus programs and annual performance reviews
- Hybrid working model, with the option to work abroad for up to 30 days
- Company equity options program
- Paid holidays, OOO time and family leaves
Company HQ
Kluuvi, Helsinki
Leadership
Tuomo Riekki
(Co-founder, Board Member & Advisor)Initially served as CPO of the company. Also the founder of Focal and Zero, and previously founded DealMachine and Metrify.io.
Kristo Ovaska
(Co-founder & Board Member)Founder and CEO at Taito.ai. Initially served as CEO of the company. Previously founded Metrify.io, Startup Sauna, and Funrank.
Laura Desmond
(CEO)Also Founder and CEO at Eagle Vista Partners, and Operating Partner at Providence Equity Partners, as well as being a Board Member at Adobe and DoubleVerify. Former CEO of Starcom.
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