Marketing Automation Specialist, Ledger

Salary not provided

+ Equity

SQL

Salesforce

Hubspot

Marketo

Pardot

Braze

Eloqua

Junior and Mid level

London

2-5 days a week in office

Platform for digital assets and Web3

Be an early applicant

Platform for digital assets and Web3

501-1000 employees

B2CB2BCryptocurrencySaaSCyber SecurityBlockchainWeb 3.0

Be an early applicant

Salary not provided

+ Equity

SQL

Salesforce

Hubspot

Marketo

Pardot

Braze

Eloqua

Junior and Mid level

London

2-5 days a week in office

501-1000 employees

B2CB2BCryptocurrencySaaSCyber SecurityBlockchainWeb 3.0

Company mission

To secure the new disruptive class of crypto assets.

Job

Company

Role

Who you are

2+ years of CRM / marketing automation experience
Experienced with a Marketing Automation Platform, such as Braze / Salesforce Marketing Cloud / Eloqua / Pardot / Marketo / HubSpot
Highly proficient in spoken and written English
Exceptional team player - the role requires cooperation with the CRM team and other teams at Ledger on a daily basis
An orientation towards creative marketing, as well as an attention to detail
Demonstrable experience or interest in the crypto industry
It's advantageous if you knowledge in SQL, Liquid Scripting
It's a big plus if you come from a FinTech or a trading background

What the job involves

In this role, you will build, implement, and optimize marketing campaigns to drive user engagement, adoption, and retention for the Ledger Live app (Wallet)
You will use your expertise in CRM and marketing automation platforms to create personalized and effective communication journeys across various channels
This is an exciting opportunity to contribute to the growth of Ledger within the rapidly expanding world of web3 and digital assets
Campaign delivery: Create, manage, analyze and optimize multi-channel marketing campaigns
End-to-end campaign/program build management: Initiate and oversee the cross-team collaboration of content creation, design, development, localisation, tracking and delivery of each campaign. Campaigns will be initiated from within the CRM team and across the Ledger organization
Delivery process optimization: Find ideas and solutions for automating, optimizing and improving internal processes, by routine analysis and supplying actionable ideas
Cross-Functional collaboration: Work closely with product, marketing, sales, and analytics teams to build and effectively deliver a high volume of campaigns

Salary benchmarks

Our take

Ledger has grown into one of the world’s largest hardware wallets for digital assets since its 2014 inception, with well over 6 millions of devices sold across the globe. By offering physical devices to store private keys, customers are able to secure their digital assets offline.

The company is attempting to support the continued growth of the crypto eco-system by offering cryptocurrency owners an alternative to storing their assets on an online exchange. There, a simple password breach could cause untold damage.

Ledger’s hardware solution has proven popular with investors, seeing them receive huge funding from 10T Holdings, Cathay Innovation, and Draper Associates to name just a few.

Keen to move on and ensure against any recurrence, Ledger has since secured even more investment, and formed astute partnerships with other big names in the Crypto world, including an integration with Coinbase.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Top investors

1% employee growth in 12 months

Glassdoor (4)

Trustpilot (2)

Company

Funding (last 2 of 7 rounds)

Mar 2023

$109m

SERIES C

Jun 2021

$380m

SERIES C

Total funding: $586.1m

Company benefits

Competitive compensation package
Personal development initiatives
Flexible working hours, remote-friendly environment
5 weeks of paid vacation + 10 days of RTT
High performance office equipment
Comprehensive health insurance policy
Meal vouchers with Swile
Reimbursement for sports and cultural activities
Annual company outings and regular socials
Employee discount on Ledger products

Company HQ

Mail, Paris, France

Leadership

Pascal Gauthier

(Chairman & CEO)

Before becoming CEO at Ledger, they worked as Venture Partner in Mosaic Ventures, a London based venture capital firm focusing on Series A stage companies. They are also the non-executive chairman of Kaiko, a financial data website on Bitcoin.

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