Senior Customer Marketing Manager, ROLLER
More information about location
Management software for the leisure industry
Job no longer available
Management software for the leisure industry
201-500 employees
Job no longer available
More information about location
201-500 employees
Company mission
To help create experiences that bring joy and happiness to the world.
Role
Who you are
- The ideal candidate is a data-driven marketer who is passionate about helping customers achieve their business and marketing goals
- Located on the US West Coast
- Bachelor’s degree in Marketing, Business, or a related field
- 5-7 years of proven experience in marketing
- Demonstrated success in enterprise environments
- Data-driven marketing approach, along with the ability to grasp and translate technical features and capabilities into business benefits
- Hands-on experience with email marketing and/or marketing automation tools to build emails and automated journeys (e.g., HubSpot, Salesforce, Mailchimp, Klaviyo)
- Strong analytical skills to interpret results and drive improvements
- Ability to craft engaging customer-facing copy
- Excellent written and verbal communication
- Adaptability and strong problem-solving capabilities
- Ability to quickly build rapport and maintain interdepartmental relationships
- Excellent attention to detail, including adhering to brand guidelines
What the job involves
- As the Senior Customer Marketing Manager for ROLLER, you will manage the customer lifecycle to drive lifetime value and build loyalty through a personalized experience
- You will have a deep understanding of the customer experience throughout the funnel to unlock value for our customers within our products and inspire their business strategy
- Work with the Director of Marketing and Customer Success team to develop the customer marketing strategy and own the execution to drive retention and brand loyalty
- Implement and optimize automated journeys to successfully onboard customers, increase product adoption, and improve lifetime value
- Understand the key segments and personas in the ROLLER customer base and deliver targeted communications to these audiences to maximize engagement and retention
- Implement upsell campaigns for product add-ons and newly released products to grow customer lifetime value and retention
- Develop product migration plans for sunsetted products to mitigate churn risk and drive adoption of newer features and products
- Play a key role in bringing to life customer webinars to engage customers on the future product roadmap, as well as on their needs and expectations
- Develop collaborative relationships with customer-facing teams, including Customer Success, Product, and Learning Experience - to enhance the overall customer journey and ensure consistency
- Partner with the broader marketing team to amplify customer messaging and identify areas for collaboration and cross-promotion
- Analyze campaign results on an ongoing basis to identify risks and opportunities and develop a robust testing strategy to optimize all customer communications
- Ensure relevant customer teams are briefed on all customer communications and feedback loops are established
Application process
- Initial call with our Talent Acquisition Manager
- You'll have an initial call with our Talent Acquisition Manager to chat through some of your experience to date, salary expectations and you can check off any initial questions you might have
- Interview with the Hiring Manager
- You'll get to meet with the hiring manager to learn more about the role & ROLLER whilst also talking through your experience in more detail
- Loop Interviews
- This is where you will get to meet our wider ROLLER team to do a 'vibe check' on us to make sure our culture & vibe meet what you are looking for!
- Offer
- If all lights are green and the fit feel right, we'll conduct reference checks and you'll receive an offer to join!
Our take
When it comes to digital tools, the leisure industry has been somewhat left behind. So businesses operating attractions generally have to cobble together solutions from ill-fitting CRMs, ticketing systems and spreadsheets. ROLLER exists to improve this situation by providing an all-in-one platform for managing guest experiences at attractions from trampoline parks to medieval fairs.
ROLLER is unique in its focus on the leisure and attractions industry, and its platform is highly regarded within the sector for its speed, flexibility and reliability. It is used by its customers to manage over 100 million visitors per year at over 1000 attractions, with billions of dollars in transactions annually.
Over the years, ROLLER has strengthened its position through collaborations, the raising of substantial funds and extensive R&D. In 2025, for example, the company secured $50 million to invest in AI innovation. It also acquired BookNow Software, a UK-based CRM-native booking and operations platform, which strengthens support for its European customers.
Steph
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Oct 2025
$53m
LATE VC
Nov 2023
$54m
SERIES C
Total funding: $136.8m
Company benefits
- Four ROLLER Recharge days per year (that is four additional days of leave that we all take off together as a team to rest and recuperate)
- Claim up to $120 work-from-home expenses per month
- 16 weeks paid Parental leave for primary carers and 4 weeks paid Parental leave for secondary carers
- Free Medical Insurance
- 401(k) Plan
- Engage in our ‘Vibe Tribe’ - led by our team members; you can contribute to company-wide initiatives directly. Regular events and social activities, fundraising & cause-related campaigns... you name it. We're willing to make it happen!
- Team member Assistance Program to proactively support our team's health and well-being, access to coaching, education modules, weekly webinars, and more
- Work with a driven, fun, and switched-on team that likes to raise the bar in all we do
- Individual learning and development budget plus genuine career growth opportunities as we continue to expand!
Company HQ
East Cesar Chavez, Austin, TX
Leadership
Luke Finn
(Co-Founder & CEO)Prior to co-founding ROLLER they were an Analyst at Fulton Hogan.
Mark J Finn
(Co-Founder & CFO)Currently also a Mentor at Techstars and a Member of the Tech Council of Australia. Was previously Global Transformation Advisor at PwC. Before that was an Analyst for Macquarie Group.
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