SEO Specialist, FreshBooks
+ Stock options
Cloud-based accounting software for SMBs
Job no longer available
Cloud-based accounting software for SMBs
501-1000 employees
Job no longer available
+ Stock options
501-1000 employees
Company mission
To reshape the world to suit the needs of self-employed professionals and their teams.
Role
Who you are
- Your passion lies in spearheading initiatives aimed at driving organic growth
- You have excellent collaboration and communication skills, coupled with a fearless attitude to help you overcome challenges
- 2-3 years of demonstrated experience with launching, managing and optimizing SEO projects for mid to large websites (500K-1M average monthly organic traffic.)
- Familiarity with leading third-party tools (Google Search Console, GA4, Looker, Screaming Frog, ContentKing, SEOTesting, Surfer, Keyword Insights) and emerging trends in the SEO world (including algorithm updates and latest marketing strategies)
- Experience working with WordPress and WPML
- Experience managing international SEO across multiple markets
- Experience launching tools & templates (E.g. Invoice Templates, Estimate Templates, Free Invoice Generator, VAT Calculator) as part of their organic acquisition efforts
- Experience researching keywords for SEO and trends to guide content calendars, product roadmaps and product positioning
- Exceptional communication skills, both written and verbal, coupled with strong critical thinking, analytical abilities, and keen attention to detail
Desirable
- Strong Excel/Google Sheets knowledge
- Knowledge of HTML, XML and basic Javascript
- Using automation to improve workflow efficiency for a range of SEO tasks
What the job involves
- As an SEO Specialist at FreshBooks, you will report directly to the Senior SEO Manager
- In this role, you collaborate closely with Acquisition Managers, Writers, Designers, and Analysts while also managing essential vendor relationships to achieve business objectives
- Build the SEO roadmap with a list of projects, budgeting and forecasted impact on customer acquisition/revenue
- Coordinate, test, launch, and report on SEO projects
- Remain current with SEO best practices and build projects and workflows accordingly
- Conduct keyword research, aggregate keywords by intent, and write detailed content briefs
- Provide meaningful insights and trends that will help inform the content projects we take on
- Track and report on key value metrics to drive optimization decisions
- Proactively identify opportunities for improvement
- Manage vendor relationships and budgeting as it relates to your role
Our take
The need for owners to manage their business digitally has accelerated, and this has changed how small business owners work with bookkeepers and accountants. FreshBooks has built a cloud-based accounting software platform designed to make things like invoicing, expenses, payments, payroll and financial reporting easier for SMBs, and has served more than 30 million people in over 160 countries.
In 2021, the company hired over 100 employees and entered the Latin America market after acquiring Mexico-based e-invoicing company Facturama, in an effort to expand its audience in Spanish-speaking markets. The company has also seen significant growth of new customers.
FreshBooks used its 2021 capital to rocket boost sales and marketing, research and development, and undertake additional strategic acquisitions. Despite a planned IPO, Freshbook faced the pressures of 2022 and 23's financial crisis and cut 10% of its staff in March 23 as part of a bid to reach profitability by 2025. It expanded its partnership with Stripe in 2024 with an embedded payment product that will help in its path to profitability.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Aug 2021
$80.8m
SERIES E
Jul 2017
$43m
SERIES B
Total funding: $153.8m
Company benefits
- 100% Employer Paid Health, Vision and Dental Benefit Premiums
- Employee Assistance Program
- Paid Volunteer & Innovation Days
- Onsite Massage, Gym, Yoga, Meditation & Shower Facilities
- Daily Breakfast, Snacks & Drinks
- Indoor Bike Storage & Repair Supplies
- Dog and Kid-Friendly Office
Company HQ
Junction Triangle, Toronto, ON
Leadership
Mike McDerment
(CEO)Co-founder and CEO of FreshBooks since 2003, and current Board Chair and Founder of Briza.
Salary benchmarks
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