Business Lead, Whalar
Creator talent & brand partnerships agency
Open for applications
Creator talent & brand partnerships agency
201-500 employees
Open for applications
201-500 employees
Company mission
To harness the power of the creator community by encouraging positive social change through strategic partnerships with world-class creators, brands, and leading social platforms.
Role
Who you are
- The successful candidate must have a strong record of client leadership, portfolio of accounts, revenue generation, and a passion for high-growth digital industries and creators
- Experience and passion for working in the Creator Economy are valued and appreciated
- This role requires proven leadership expertise, commercial acumen and stakeholder management
- The ideal candidate excels at crafting and executing client-centric strategies while fostering team collaboration to ensure operational excellence
- 8+ years agency or platform experience with a focus on business development
- Strong experience in creative advertising partnerships at a senior level, including leading contractual negotiations. Experience at an Influencer, Social, PR or Creative agency or Platform is preferred
- A strategic thinker who is able to see the big picture and use data effectively to drive decision making
- An appreciation of creativity and culture with a deep understanding of the importance of creator marketing within the broader marketing ecosystem with the ability to discuss with senior marketers
- Excellent communicator and active listener. A natural storyteller who is able to build trust and rapport with stakeholders at all levels
- Demonstrable team management/leadership experience
- High EQ with a Growth mind-set - we are a business growing at pace and adaptability to respond to changing market conditions and business needs is a must
- Fluency in German at a native level (verbal and written) is required for this role
What the job involves
- Reports to: Managing Director DACH
- Direct Reports: Associate Director Client Services
- The Business Lead is a pivotal leadership role at Whalar with responsibility for driving growth across some of the Agency’s most significant clients
- In this role, the Business Leadr is required to pivot across category verticals in line with business needs so adaptability and a curious mind is essential
- Client Leadership & Revenue Growth:
- Drive revenue growth and deliver senior leadership across a portfolio of key DACH clients; collaborating with the Managing Director DACH and the Director of Creative Strategy DACH to plan, develop, and execute strategies that maximize portfolio growth
- Monitor team performance against goals, adjusting strategies as necessary
- Client Onboarding and Relationship Management:
- Partner with the Managing Director DACH to onboard new clients into the Pod, building long-term, profitable, and trusted client relationships
- Engage with Marketing Procurement teams to establish sustainable commercial models that deliver value for both clients and the business
- Sales Pipeline and Profitability Management:
- Manage the Pod sales pipeline, ensuring excellent forecasting and pipeline hygiene
- Review monthly campaign profitability, implementing plans to maximize ROI
- Operational Excellence:
- Collaborate with Business Affairs and Finance to ensure all partnership program paperwork is accurate and up to date
- Work with the Managing Director DACH to establish a business rhythm that prioritizes team resources effectively and fosters a collaborative team spirit
- Strategic Leadership and Innovation:
- Provide leadership in the development of innovative, market-leading strategies that differentiate Whalar and deliver exceptional client outcomes
- Stay ahead of emerging trends, innovations, and thought leadership within the Creator Economy, pro-actively taking creative business solutions to clients that align with business goals
- Organize and lead Creator Economy learning sessions, leveraging support from the broader Whalar team to inspire and educate clients
Our take
The creator economy is worth billions, but in many ways it is still in its infancy. There are few clear paths to connect brands, content creators, and social platforms in a holistic way. Whalar, however, is challenging this notion by directly managing creator talent and brand partnerships.
Whalar delivers complimentary services encompassing talent management and brand partnerships, as well as proprietary technology platforms to power campaigns at scale. Though founded as a simple influencer marketing agency, the company has been astute in its hiring to build up its expertise, bringing on board executives with experience across the social media, consumer goods and advertising industries.
The company’s client list tells its own story – with notable names including Google, TikTok, McDonalds and Spotify. Operating in such lucrative circles has allowed Whalar to expand internationally. The company has also begun bolstering its standing through the acquisitions of C Talent (a consultancy that represents high-profile Deaf and Disabled talent), and creator management company Sixteenth.
Steph
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (2 rounds)
Sep 2017
$3m
SEED
Mar 2016
$0.6m
SEED
Total funding: $3.6m
Company benefits
- Remote/flexible work with offices in NY, London, LA and Malaga
- 25 working days of paid vacation each year, with office closure between Christmas and New Year's Day
- Up to four months of fully paid parental leave
- Charity volunteer days
- Home office stipend
- Professional development stipend
- Company-wide yearly bonus
- Private medical insurance
- Health cash plan
- Private pension scheme
- Monthly phone/internet reimbursement
- Calm App subscription (Add up to 4 dependents)
- Fwrd personal development App subscription
Company HQ
Fulton Ferry District, NY
Leadership
James Street
(Co-founder)Co-CEO at Whalar Group and Member of the Advisory Board at Cerqular. Co-founded and is still active at clothing brand Old Harry, and wristwatch brand Shore Projects.
Neil Waller
(Co-founder)AAF Hall of Achievement Inductee. Also co-founded Shore Projects and Old Harry. Is a founding investor in a number of startups including EnviroBuild, Project Blu and Gratsy.
Salary benchmarks
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