Associate Product Manager, Firework
$105k
+ Stock options
Office located in San Mateo, CA
Video-based eCommerce platform
Open for applications
Video-based eCommerce platform
201-500 employees
Open for applications
$105k
+ Stock options
Office located in San Mateo, CA
201-500 employees
Company mission
To revolutionize commerce for people and brands through the power of human connection.
Role
Who you are
- You have a customer-centric mindset and are excited to take your career to the next level with us
- Bachelors degree in computer science, business, or related field
- 1+ year experience in product management or product development, ideally in B2B SaaS
- Strong analytical and technical acumen with an ability to derive creative solutions
- Excellent communication skills and can read, write, and speak effectively to various technical and non-technical audiences
- Passion for understanding customer need and pain points and translating them into product requirements
- Thrives in a fast-paced, startup environment
What the job involves
- Firework is the world’s largest AI-powered video commerce solution
- We are growing rapidly and are looking for a motivated and entrepreneurial Associate Product Manager to join our dynamic team and support product initiatives that drive customer adoption and optimal business impact
- Together with senior product managers, you’ll partner cross-functionally to support the execution of product strategies from concept to launch
- Support senior product managers in delivering on product development roadmaps and features prioritization
- Collect, document, and research product requirements through stakeholder meetings, customer feedback, and competitive intelligence. Ensure clear and detailed requirements for engineering and design teams for successful implementation
- Conduct research on market trends, customer needs, and competitive products to provide insights that inform product development decisions
- Work closely with sales, marketing, and customer success, to ensure alignment on product goals and business objectives
- Participate in product testing to help identify areas for improvement. Collaborate with QA to ensure product meets high quality standards before launch
- Support go-to-market initiatives by assisting in the planning of product launches, including marketing and customer communication efforts, to ensure successful adoption
Our take
Live-streamed shopping has long been popular in China. In 2020, the first 30 minutes of Alibaba’s Singles’ Day presales campaign on Taobao Live generated an impressive $7.5 billion in total transaction value. Firework is helping to bring these kinds of video-based eCommerce experiences to a Western audience with a smart commercial strategy.
Originally launched as a standalone social platform featuring swipe-able web stories, Firework made a strategic shift towards a more streamlined B2B model. It now provides services to partners by granting them access to its video technology infrastructure, enabling them to effortlessly launch diverse and interactive shippable videos on their respective websites. The outcome of this pivot has paid off, with Firework emerging as the leading global platform of its kind.
The real money in shoppable videos is ultimately live-streamed experiences, which are still not landing for American audiences. Despite this, Firework’s more complete offering, including the ability to directly collect consumer data and learn about a shopper’s behaviour, means that American brands are giving the startup business ahead of this anticipated cultural shift.
Steph
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2022
$150m
SERIES B
Mar 2021
$55m
SERIES A
Total funding: $270.3m
Company HQ
Downtown, San Mateo, CA
Leadership
Vincent Yang
(Co-Founder & CEO)Previously founded EverString which was acquired by ZoomInfo. Before that, worked as an Investment Manager at Summit Partners and before that as an Analyst in J.P. Morgan's Investment Banking team.
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