B2B EMEA Events Marketing Manager, Dow Jones
Business news and financial information publishing
Open for applications
Business news and financial information publishing
1001+ employees
Open for applications
1001+ employees
Company mission
To deliver trusted news and data to help businesses and society make decisions for a better future.
Role
Who you are
- We are looking for a strategic Events Marketing Manager, with experience in industry marketing and account based marketing; who has successfully partnered with sales to drive business growth in EMEA (Europe, Middle East and Africa)
- 7 years of events experience, ideally within the B2B space targeting enterprise clients from Banks, Payments, Investing, Oil & Gas, Pharmaceutical and/or Manufacturing companies. Experience in Risk and Compliance is a plus
- Bachelor's degree in Marketing, Communications, Business, or a related field; MBA a plus
- Ability to work effectively in a matrixed company model
- Strong collaboration and influencing skills
- Experience managing heavy and conflicting event schedules, and multiple event formats, including proprietary events, niche industry conferences, major industry conferences, etc
- Excellent project management skills with a proven ability to multitask, prioritize, manage stakeholders at all levels across the business and adhere to tight deadlines in a fast-paced environment
- Multilingual a plus - In addition to English, proficient in/basic understanding of Spanish, French or German is preferred
What the job involves
- In this role, you’ll be responsible for marketing to Fortune 1000 companies in 3 of the select industries (Banking, Investing, Payments, Manufacturing, Oil & Gas, Pharma) and driving in partnership with sales and product, revenue growth in these segments and key accounts within
- To achieve this, you’ll be responsible for the planning and execution of events and conferences that build awareness and our reputation in our key industries and that engage our target accounts, enabling sales to build relationships and drive business growth
- You will work collaboratively with Sales, Industry Marketing, Product-Proposition and the Global Marketing team to develop the strategy and execute your plan
- We are shifting to this new industry and account focused model and you will be part of this exciting transformation
- This role is based in-person in London, UK or Paris, FR, reporting to the Senior Director of Marketing for EMEA
- Collaborate with Marketing, Sales, and the Business Proposition team to develop an event strategy targeting select industries and accounts that integrates with the digital strategy to drive awareness, build our reputation and deepen relationships
- Understand the events for our target industries, stay abreast of latest trends, and monitor competitors’ event activity
- Manage, from start to finish, the ideation, planning, and delivery of assigned events. Ensure Dow Jones has an optimal presence including a prominent speaking slot, a well located booth with compelling design and content, a networking opportunity to build relationships, etc. targeting decision makers from our select accounts
- Plan and deliver a wide range of events including hosted in-person events, conference sponsorships, and virtual events
- Management of all event logistics, including contract negotiation, and storage and shipment of booths, promotional items, printed materials
- Analyze event performance - at an industry and account level- to inform data-driven decisions and creation of future events plans
- Maintain events budget and related processes involving procurement and finance
- Creation of post-event reports to actively track and optimize the performance of each event
Our take
Dow Jones is a global leader in news and business intelligence, powering a range of well-respected brands, including The Wall Street Journal, Financial News, MarketWatch, and more. The company delivers its content to consumers through a range of formats, such as print, digital, mobile, and live events.
As companies seek to draw Millennials and Gen Z consumers to their platforms, adaptability is vital, since they are driving the demand for innovative tools and techniques, as the world evolves toward the digital-first era. Dow Jones has proven its ability to meet product optimization challenges with its reimagined Factiva offering that includes a list of new features, such as personalized results, an easy-to-use modern interface, and faster free-text search, all with a mobile-first design that adapts to any device.
The company has also focused on new product innovation by expanding its portfolio of capabilities and partnerships, further expanding into AI-powered personalization technologies and ongoing digital transformation. Already a powerhouse in the market, Dow Jones is well set to capitalize on future expansion and innovation opportunities and between 2019 and 2024, doubled its digital subscription base from 2.43 million to 4.86 million.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Theater District, New York, NY
Articles
Leadership
Almar Latour
(CEO, not founder)Before becoming the CEO of Dow Jones and Publisher of The Wall Street Journal, they were the Publisher of Barron’s Group and Executive VP of Dow Jones. They were also the previous Executive Editor of The Wall Street Journal.
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