Sales Director Analytics, Piano
DACH
+ Stock options
Data-driven customer engagement solutions
Job no longer available
Data-driven customer engagement solutions
501-1000 employees
Job no longer available
+ Stock options
501-1000 employees
Company mission
To improve digital interactions between companies and their customers.
Role
Who you are
- Individuals should have a proven track record of consultative SaaS sales; the ability to negotiate complex contracts; a strong understanding of the digital analytics landscape and a willingness to embrace disruptive, fast-paced technology companies
- 5-10 years SaaS, digital experience, or technology sales
- Experience in selling analytics or BI solutions is a big plus
- Understanding of digital ecosystem landscape and relationships
- Native German is a must
- Successful history of net direct new business sales, with the ability to prove consistent delivery against targets
- Experience managing and closing complex sales cycles- demonstrated ownership of all aspects of territory management
- Must work well in a team selling environment
- Ability to travel
- Master degree or similar university-level education. In lieu of a degree, relevant skills, or equivalent experience.
- Place to work: Berlin, Amsterdam or (for exceptional candidates) remote
What the job involves
- As a Sales Director Piano Analytics, you are responsible for growing our Piano Analytics client base with a focus on enterprise brands in the DACH region
- You are committed to winning and taking advantage of the untapped customer base that could benefit from Piano’s enterprise analytics solution
- Build, lead and grow your own book of business, leveraging your existing and building a new network, identifying and selling to top accounts
- Drive significant growth for Piano Analytics in the DACH market – Germany, Austria and Switzerland - achieving or exceeding individual quota
- Build a sustainable growth market for Piano Analytics in DACH based on the existing strong customer base
- Manage complete and complex sales cycles presenting to C-level executives the value of our analytics product
- Define, execute, and own an engagement plan for key prospects, leverage marketing, product, and leadership to prospect effectively
- Territory/Vertical identification and research, to formalize a go-to-market strategy and create qualified target accounts
- Forecast sales activity and revenue achievement, while creating satisfied and referenceable customers
- Partner with the pre-sales and marketing teams to maximize revenue-generating opportunities
Our take
Piano helps businesses manage subscription, analytics and content personalisation to monetise digital experiences. Previously, the focus was on traditional publishers like The Wall Street Journal and CNBC. However, with the declining value of revenue streams like third-party cookies and new platforms like Substack and Clubhouse siphoning off paying customers, the revenue pinch is being felt by a growing spread of digital services.
Piano’s cloud-based offerings run a broad gamut, including experience personalisation, paywall management, and data analytics. These are all supported by integrations with various mainstream third-party tools, including Google Ad Manager and Apple Pay. This seemingly fragmented approach has not spread Piano thin, however, and it is consolidating its market lead with strategic acquisitions in the publishing space, such as AT Internet and SocialFlow.
Following its impressive level of funding and massive growth in revenue since 2019, Piano is developing its product to provide improved publicity and analytics tools for its customers, particularly in newsletters and socials. It is also likely to continue expanding its market share through acquisitions as it builds out its end-to-end platform for the publishing industry.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2025
$45m
SERIES D
May 2021
$88m
SERIES C
Total funding: $160.4m
Company HQ
Grachtengordel-West, Amsterdam, Netherlands
Leadership
Trevor Kaufman
(CEO)They have an extensive track record of building brands and profitable businesses in media and technology, having previously served as the CEO of Tinypass, Possible Worldwide, and Schematic.
Tim Dirrenberger
(CTO)Previously worked as a Co-Founder & Software Architect at Tinypass, Technical Director at Dynamo Player and Software Development Manager at Africonnect.
Richard Haydock
(CFO)Previously the CFO & COO at PulsePoint, the VP of Online Marketing at Inuvo and was a Senior Financial Analyst at Vertro.
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