Marketing Performance Analyst, SquaredUp
+ Equity
Data visualisation solutions
Be an early applicant
Data visualisation solutions
101-200 employees
Be an early applicant
+ Equity
101-200 employees
Company mission
To make complex data simple, simple to share, find, and understand.
Role
Who you are
- If you're passionate about uncovering hidden stories within data and using those insights to fuel impactful campaigns, we want to hear from you
- Analytical Expertise: A strong understanding of data analysis principles and experience with relevant tools (e.g., GA4, SQL, Looker Studio, BigQuery)
- Marketing Acumen: Familiarity with marketing concepts and strategies, including inbound marketing, digital campaigns, and product-led growth
- Communication Skills: The ability to communicate complex data insights clearly and effectively to both technical and non-technical audiences
- Problem-Solving Skills: A proactive approach to problem-solving and a passion for finding solutions
- A Collaborative Spirit: A team player who thrives in a collaborative environment
Desirable
- Experience in the SaaS industry
- Experience with B2B marketing analytics
What the job involves
- We're looking for a driven and insightful Marketing Data Analyst to join us and play a crucial role in shaping our marketing strategy
- You’ll be at the heart of our marketing operations, providing the data-driven intelligence that empowers our team to make informed decisions
- You'll dive deep into our marketing performance, identify key trends, and translate complex data into actionable recommendations that drive user acquisition, engagement, and retention
- This isn't just about reporting; it's about shaping our strategy and contributing directly to our success
- Uncover Actionable Insights: Analyse data from various sources, including website analytics, marketing campaigns, and CRM systems, to identify key trends and opportunities
- Develop Data-Driven Strategies: Collaborate with the marketing team to develop and refine marketing strategies based on your analysis
- Build Powerful Reports & Dashboards: Create clear and compelling reports and dashboards that visualize key metrics and provide actionable insights to stakeholders
- Measure Campaign Effectiveness: Evaluate the performance of marketing campaigns and provide recommendations for optimization
- Collaborate Cross-Functionally: Work closely with marketing, product, and sales teams to ensure alignment and maximize impact
- Stay Ahead of the Curve: Keep up-to-date with the latest trends in marketing analytics and data visualization
Our take
Founded in 2011 as a response to companies having to interact with huge amounts of data with little information, SqauredUp offers business intelligence for data-driven business teams. Using data visualisation technology, the company puts data into context, helping businesses discover and share insights that drive better decisions.
The platform’s simple dashboards and easy-to-consume information has allowed it to scale quickly, building a community of dedicated users, including world-leading enterprises such as Microsoft, Nestle, Deloitte, ASOS, and the US Department of Justice.
With continued improvements being made to its offering - for example by the introduction of business intelligence tool SquaredUp Cloud, or more recently the launch of a new dashboard - it will be exciting to see how SquaredUp continues to find new ways to achieve its mission of providing answers from data.
Freddie
Company Specialist at Welcome to the Jungle
Insights
14% employee growth in 12 months
Company
Company benefits
- Private medical care
- Generous holiday allowance
- Employee share scheme
- Company pension
- Wellness perks
Company values
- Passion - Our passion for pushing past the possible to the potential means we are ambitious and positive. And we never stop learning
- Integrity - We are honest, fair, and ethical in our business decisions and relationships with each other and our customers
- Togetherness - Our community is core to who we are. We are friendly, collaborative, and bring people together over shared passions – whether IT data or board games
Company HQ
Maidenhead, UK
Articles
Leadership
Richard Benwell
(CEO)Previously co-founded A Good Thing and Cookdown, serving there as CEO. Experience as a Software Engineer/Architect for Citrix Systems and NICE Systems.
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