Senior Director of Partner Marketing, Yubico
$210-245k
Salary applicable to SF applicants, may vary for other locations
Secure two-factor authentication products
Be an early applicant
Secure two-factor authentication products
501-1000 employees
Be an early applicant
$210-245k
Salary applicable to SF applicants, may vary for other locations
501-1000 employees
Company mission
To protect all internet citizens, making secure login easy and available to everyone.
Role
Who you are
- 10+ Years in technology marketing with deep experience in partner, alliances, or ecosystem marketing
- Proven success building scalable joint marketing programs and leading high-impact teams
- Strong understanding of technology alliances, GSIs, and partner co-marketing dynamics
- Excellent communication, cross-functional collaboration, and leadership skills
- Cybersecurity experience is a HUGE PLUS
What the job involves
- Yubico is seeking an experienced Senior Director of Partner Marketing to accelerate our growth through stronger technology and GSI partnerships
- Reporting to the SVP, Global Partnerships & Experience Marketing, this leader will define and scale Yubico’s partner marketing strategy. Building programs that drive joint pipelines, deepen partner engagement, and elevate our presence across the global security ecosystem
- You’ll partner closely with Business Development, Channel, Sales, and Product teams to align go-to-market strategies and ensure Yubico’s position as the hardware security key of choice in every partner ecosystem
- Developing joining campaigns, scalable processes, and measurable growth across our alliance network
- Build and nurture strong marketing relationships with technology alliances and GSI partners to ensure Yubico is positioned as the hardware security key of choice in their ecosystem
- Develop and execute annual joint marketing strategies with technology and GSI partners to achieve shared business goals
- Partner with Business Development to operationalize GSI marketing framework and expand alliance influence
- Be the champion and voice of partners internally, advocating for partner needs across marketing, product, and sales teams
- Develop and execute joint marketing programs and campaigns to drive awareness, adoption, and integration of Yubico products within the partner ecosystem
- Collaborate across partner BD, Channel, Sales, Product Management, Demand Gen, and Marketing teams to execute partner marketing strategy
- Build and lead a global partner marketing team to execute integrated campaigns and drive measurable results
- Recommend and lead special projects that advance the long-term growth of partner marketing programs and ecosystem
Our take
With cybersecurity breaches a costly and devastating threat to businesses and governments across the board, robust security solutions are an increasingly high priority. But passwords, the most common form of digital protection, are ill-equipped for preventing phishing attacks and other forms of cybercrime. Yubico is a leading provider of hardware authentication security keys, that add an additional layer of protection by verifying that a website or tool is being accessed from a specific device.
Yubico's hardware keys are some of the most popular on the market, offering a competitive solution to multi-factor authentication. Through its products, customers can secure the identities of their employees and users, and reduce both support costs and the number of support calls made.
With the global multi-factor authentication market forecast to keep rising from now into 2027, the company's leading global position is likely to see it net more clients. This is atop its already impressive list which includes Google, Microsoft, and the UK Government, with the opportunity to find great success off the back of its 2024 IPO and as the space evolves.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jul 2020
$33.4m
LATE VC
Aug 2019
$25m
LATE VC
Total funding: $90.6m
Company benefits
- Retirement plan - We offer pension plans with employer contributions
- Wellness benefit - monthly reimbursements for wellness expenses in the US and Sweden
- Equity in the company - stock options or equivalent programs for our team so they can have a solid stake in Yubico’s success
- Learning & development - professional development stipend and mentorship program
- Global events - historically we’ve hosted an all-team event in a new location every year where we plan for upcoming quarters, set goals, and most importantly, host fun events to encourage team building outside of the workplace
- Parental leave - paid parental leave so you can take care of your new family
Company HQ
Downtown North, Palo Alto, CA
Leadership
Stina Ehrensvärd
(Chief Evangelist)Having studied at the Royal College of Art in Stockholm, Stina co-founded Cypak in 2001, where they served as VP of Marketing for 6 years. They then co-founded Yubico as CEO in May 2007.
Jakob Ehrensvärd
(CIO)Jakob started their career as a SVT Software Developer before spending 9 years as CEO of Systemkonsult. They left their role as CTO of Cypak in 2008, having founded Yubico with Stina.
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