Senior Content Designer, Instacart

• 6+ years crafting content for web and mobile interfaces, with a portfolio showcasing clear, effective UX writing
• Expert command of written language, design thinking, and content frameworks that translate business goals and user insights into intuitive experiences
• Proven ability to engineer prompts and utilize AI/LLM technologies to amplify content production and personalization
• Self-starter who thrives in fast-paced, ambiguous environments—balancing big-picture vision with executional excellence
• Strong understanding of information architecture and how language and visual design intersect to guide users seamlessly

Desirable

• As a Senior Content Designer, you’ll shape product experiences that touch millions of households, weaving clarity, warmth, and trust into every interaction
• You’ll partner with designers, product managers, researchers, engineers, and data scientists to craft language that not only guides customers through grocery shopping, but also reflects our commitment to Go Far Together, Roll Up Your Sleeves, and Grow the Pie
• You’ll be the voice of Instacart across key consumer surfaces—from onboarding flows that build confidence, to retention touchpoints that keep shoppers coming back
• You’ll translate complex requirements and AI-driven opportunities into human-centered content, championing a tone that feels like helpful conversation
• Success means shipping clear, scalable copy that drives measurable results while embodying our values of transparency and generosity
• The Instacart Design & Research org is a tight-knit collective of product designers, researchers, and content experts dedicated to reimagining how people feed themselves and their loved ones
• We tackle large-scale challenges with creativity and data, celebrating diverse perspectives and embracing a culture of open feedback
• You’ll join a small but mighty content design practice that values experimentation, constructive critique, and shared wins—because we believe the best work happens when we Put it All on the Table and Serve Generously
• Collaborate with cross-functional feature squads to craft end-to-end UX content for Instacart’s core consumer experiences, focusing on onboarding, engagement, and retention surfaces
• Develop, ship, analyze, and iterate on language that drives clear outcomes, using data and research insights to inform decision-making
• Design standards-based LLM prompts and leverage AI tools to personalize and scale content without sacrificing quality or brand voice
• Uphold and evolve Instacart’s content standards, ensuring every word aligns with our tone, accessibility guidelines, and global frameworks
• Champion a culture of candid feedback and collaboration, sharing work early and often while mentoring peers in content best practices