CRM Marketing Manager, Zocdoc
$135-165k
Salary shown for NYC, other locations may vary
API connecting patients to doctors
Open for applications
API connecting patients to doctors
1001+ employees
Open for applications
$135-165k
Salary shown for NYC, other locations may vary
1001+ employees
Company mission
To give power to the patient by delivering the accessible, seamless, and simple experience patients expect and deserve.
Role
Who you are
- Have a passion for technology and improving patients’ lives
- Enjoy using data and analytics
- Are a strategic thinker who can drive high-level CRM strategy while managing hands-on execution
- Highly organized, impeccable attention to detail, and great at prioritizing what needs to get done now, and what should wait until later
- Love ideating, executing, and testing new ideas
- Are action-oriented; you understand that ideas are easy, but implementation is where the magic is
- Work well in a fast-paced, dynamic environment and are able to manage competing priorities
- 7+ years of work experience in a highly analytical CRM role
- Proven track record of strategic thinking, ideating, and executing highly impactful CRM marketing campaigns to drive overarching business objectives
- Strong analytical skills (particularly within Excel and Looker) and the ability to leverage data for insights and action
- Braze and HTML knowledge preferred
- Incredible attention to detail especially when it comes to campaign QA
- Strong written and verbal communication skills
- Ability to quickly build relationships and influence behavior with other teams across the company
- Ability to manage multiple projects and priorities at once in an ever-changing environment
- Ability to push through barriers to get things done with a sense of urgency
- SQL and Looker experience (preferred)
What the job involves
- Owning the end-to-end campaign development process - including list/segment creation, test setup, email development, QA, deployment, and analysis - with the future opportunity to partner with Marketing Operations to streamline executional tasks
- Developing, planning, executing, and optimizing CRM campaigns through rigorous, hypothesis-driven A/B or multivariate testing, using email, SMS, push notifications, and in app messages to meet business goals
- Brainstorming new campaign ideas and collaborating with cross-functional teams like Engineering, Product Marketing, Product, Analytics, Design, and Brand to execute marketing campaigns and support cross-functional initiatives with no supervision
- Monitoring deliverability and maintain email health metrics to determine optimal frequency and form of communications
- Owning CRM metrics for sends, opens, clicks, and downstream metrics like sessions, app downloads, and bookings for campaigns and ensure send triggers and messages are functioning properly
- Driving engagement booking targets
Our take
The healthcare system often runs on inefficiencies; patients call outdated directories, wait weeks for a visit to a professional and are often hit with surprise bills. Zocdoc was founded to streamline the fragmented healthcare experience by putting the patient first.
The platform allows millions of users each month to view open appointment times with doctors, book instantly online, read verified reviews, and keep up-to-date with checkups. The platform works for both in-person and virtual care – the latter of which has seen a substantial increase in demand. Zocdoc is one of the few companies tackling these problems in healthcare.
The company has solidified its position in the SaaS space, in part by forming partnerships with companies such as WellHive, a leader in digital care, to drive healthcare support for veterans. Moving forward, Zocdoc will continue to invest in its platform to optimise its services for its users.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2021
$150m
GROWTH EQUITY VC
Aug 2015
$130m
SERIES D
Total funding: $452m
Company benefits
- 100% paid employee health benefit options
- Vacation and parental leave packages
- Lunch and snacks on us (in-office)
- Cell phone reimbursement
- Corporate wellness programs with Headspace and Peloton
- Employer funded 401(k) match
Company HQ
SoHo, New York, NY
Leadership
Oliver Kharra
(Co-Founder & CEO)Oliver trained as a doctor in Germany before moving into consulting where he worked for McKinsey. During his seven-year tenure at McKinsey & Co., Oliver developed and implemented new patient utilization models for the national health services of a number of governments and major hospital chains
Nick (Nikhil) Ganju
(Co-Founder & Chief AI Officer)Nick has extensive experience in product development, database management and site architecture. He was responsible for building the earliest iterations of ZocDoc and directly overseeing its development for many of its first years
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