Senior Manager of Marketing Programs & Operations, DoubleVerify

• 2+ years working in Marketo; 6+ years in Marketing Automation Platforms (HubSpot, Pardot, Eloqua, Marketo, MailChimp)
• Strong experience with ABM and inbound lead strategies, Salesforce integrations, and CRM platforms such as Salesforce
• Experience with Monday.com/Asana or similar project management platform
• Analytical mindset with excellent communication skills, especially explaining technical concepts to non-technical audiences
• Experience managing marketing operations professionals (including people and project management)
• Research shows that while men apply to jobs when they meet an average of 60% of job criteria, women and other marginalized groups tend to only apply when they check every box. So if you think you have what it takes but you’re not sure that you check every box, apply anyway!

Desirable

• Manage DV’s marketing technology stack including Marketo, Salesforce, Google Analytics, HubSpot, Splash, etc
• Execute and optimize email campaigns, nurture journeys, and lead generation programs across Marketo, HubSpot, and Salesforce
• Build email templates and landing pages in HubSpot and Marketo; conduct A/B testing to continuously improve engagement and conversions
• Manage marketing technology stack configuration, integration of different technologies, and platform migrations
• Implement and optimize forms, workflows, and automations for website and events
• Operations & Lead Management
• Serve as the Marketing team lead for marketing journeys
• Partner with sales operations and commercial teams on target account identification, lead scoring, routing, and handoff processes to drive high-value opportunities
• Support integrations between marketing automation and CRM platforms, ensuring proper lead routing and data flow
• Develop and maintain ABM operational strategy and automation infrastructure and account-based nurture campaigns, together with the solutions marketing team
• Create operations documentation and assess new technologies to improve personalization, efficiency and ROI
• Integrate AI into relevant processes that can be automated
• Data Governance & Analytics
• Manage marketing performance reporting and provide data-driven program and channel optimization recommendations
• Execute database cleanup plans and improve audience segmentation
• Ensure compliance with data consent, DV’s data privacy policies and email opt-in requirements
• Ensure data integrity across all digital channels; own team-wide tracking and data management (e.g., UTM codes, GA4 data, etc.)
• Team Leadership
• Manage and develop a small team of marketing operations team members