Global Head of Marketing, Moonbug Entertainment
Entertainment company for kids
Open for applications
Entertainment company for kids
501-1000 employees
Open for applications
501-1000 employees
Company mission
To create shows that kids & parents love.
Role
Who you are
- 15+ years of progressive experience in global marketing leadership, with proven success in brand and franchise strategy; experience in entertainment, media, or consumer brands is preferred
- Expertise in social media marketing for established brands, with experience reaching the kids and family audience
- Deep knowledge of YouTube analytics, monetization, audience behavior, content trends, and community building
- Proven track record developing and executing successful global marketing and brand strategies
- Agile leader who thrives in fast-paced environments and can pivot quickly when needed
- Strong people leader with experience managing and mentoring diverse, cross-functional, and geographically dispersed teams
- Excellent communication and collaboration skills, with the ability to influence and manage stakeholders at all levels
What the job involves
- We are seeking a strategic and dynamic Global Head of Marketing to lead our global marketing efforts. Focused primarily on CoComelon, Blippi, and Little Angel, you will be responsible for developing comprehensive marketing, PR, and social media strategies that drive brand affinity among parents and caregivers
- You will play a key role in delivering meaningful growth in the US market, while also providing important support to markets such as the UK and select global territories. Leading a small, collaborative team based in Los Angeles and London, this is a hands-on leadership role that requires strategic thinking, executive presence, strong stakeholder management, and the ability to dive into the details and execute when necessary
- This position is ideal for a proven marketing leader who can drive brand growth and build a cohesive global strategy, shaping our global presence and ensuring our brands resonate with audiences worldwide
- Develop and execute a clear, actionable marketing, PR, and social media strategy to drive brand growth and achieve agreed-upon metrics
- Establish and lead marketing capabilities, prioritizing brands and initiatives across the year, while maximizing cross-brand and cross-functional opportunities
- Collaborate with internal teams to ensure marketing services effectively support franchise needs
- Manage and optimize consumer engagement and social media to connect global audiences with our IP
- Build and oversee a robust social marketing function, ensuring an optimal, cost-effective mix of in-house and agency resources
- Lead the in-house creative agency by setting design strategy and brand guidelines, delivering creative assets on time and maintaining brand consistency
- Conduct market research to identify trends, target audiences, and growth opportunities
- Leverage YouTube analytics, content strategy, and community engagement to increase reach and retention
- Manage and track the marketing budget across all priorities, ensuring programs launch efficiently and deliver strong ROI
- Drive alignment across the marketing organization with clear priorities and operating rhythms
- Collaborate closely with Brand Partnerships, Production, Studio Creative, and Music teams to unlock cross-functional impact
Our take
Moonbug Entertainment is a global entertainment company producing fun, engaging and safe content for kids. With bases in London and Los Angeles, Moonbug’s video and audio content is produced with the goal of teaching compassion, empathy and resilience to its young audience.
The company owns properties including Blippi, Little Baby Bum and CoComelon, content that is distributed around the world on platforms including YouTube and Netflix, with the latter’s first series generating over 30B minutes of viewing. Its market presence is strong, with accompanying merchandise sold via Walmart and Amazon, and adjacent offerings such as its CoComelon video game.
Following the acquisition of Singapore-based One Animation, Moonbug has worked to increase its footprint in Asia, as well as making plans to take on South America and the Middle East. A 2023 rebrand has helped to raise the profile and recognisability of the brand as it continues both growth and diversification - for instance by partnering with Audible on a series of family-friendly podcasts.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jul 2020
$120m
SERIES B
Dec 2018
$145m
SERIES A
Total funding: $265m
Company HQ
Camden Town, London, UK
Leadership
John Robson
(Co-Founder & COO)Previously served as Executive Vice President of Base79, an Advisor for MTV Networks and Signet, Vice President & General Manager of Global Content for HTC, Senior Vice President & General Manager of Digital Distribution for Paramount Pictures, and served in various Marketing roles for Sainsbury's.
Rene Rechtman
(Co-Founder & CEO)Previously co-founded NN and CSSE, acting here as Management Consultant. Served as Head of Non-Linear Media for The Walt Disney Company International, President Inter for Maker Studios, CEO for goviral, Vice President and Managing Director for TradeDoubler, Business Development Director for Incentive, and as Account Director for KS Consult.
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