Senior Growth Marketing Manager, Stakemate

• 5+ years start-up experience in digital, growth marketing, particularly within B2C and mobile app space
• Experience in mobile marketing attribution and data analytics
• Experience in strategising, executing, and measuring the success of strategic, innovative marketing initiatives
• Capable of operating effectively without a large support team; ready to take on diverse tasks from strategic planning to execution with a hands-on approach
• Experienced in performance marketing and managing paid social ad campaigns across channels such as Meta, Google, ASA, Snap, Twitter
• Experience in influencer marketing and understanding of effective social media content creation
• Understanding of the importance of CRM and email marketing campaigns to drive conversion, activation, and user retention
• Leverages data to identify patterns and opportunities for improving user conversion, activation, and retention rates, implementing insights-driven strategies to increase customer lifetime value
• Proactive in learning about and anticipating our users’ needs to tailor marketing efforts for sustained engagement
• Lead by example with a hands-on approach to all marketing activities, ready to dive into different roles as needed to drive the company’s growth
• Exceptional communication and stakeholder management skills
• Collaborative Mindset: Experience working cross-functionally, embracing the importance of collective success over individual accolades
• Ability to think outside the box and devise innovative, growth hacking initiatives
• Flexibility and adaptability to thrive in a fast-paced startup environment, quickly adjusting strategies and tactics in response to changing market conditions and business needs

Desirable

• Full-Time Growth Marketing Role in London
• Drive new customer acquisition, conversion and retention through data-driven, strategic, and innovative growth initiatives
• Strategise and execute innovative marketing campaigns tailored to our target audience's preferences and behaviours
• Manage campaign rollouts from start to finish, ensuring that each initiative aligns with Stakemate’s brand values and business goals
• Oversee performance marketing activities and effectively manage paid social ad campaigns across channels such as Meta, Google, ASA, Snap, Twitter
• Identify, negotiate, and build partnerships with influencers who resonate with our target demographics and execute campaigns that grow our user base and app activation
• Lead our social media strategy, managing content creation, scheduling, and audience interaction across platforms such as Twitter, Instagram, and Facebook
• Build and implement CRM and email & push notification marketing strategies to nurture and convert users into active app users
• Drive rigorous analysis of key performance indicators such as CAC, retention rates, and user activation metrics and use insights gained to inform strategic decisions and campaign optimisations
• Source and manage relationships with agencies and freelancers to extend capabilities in areas such as design and specialised marketing initiatives
• Collaborate closely with our founder and work cross-functionally to align marketing strategies with business objectives

• Initial screening call to discuss your background and fit for the role
• A deep-dive interview focusing on your marketing background and expertise
• A practical case study to assess your approach to real-world marketing challenges at Stakemate
• Final interview with our founder and key team members