Senior CRM Performance Analyst, Expedia Group
Online travel shopping company
Job no longer available
Online travel shopping company
1001+ employees
Job no longer available
1001+ employees
Company mission
Expedia's mission is to power global travel for everyone, everywhere.
Role
Who you are
- You will have experience with Tableau, Querybook, SQL, data investigations, project management, CRM, and working with cross-functional teams
- Considerable SQL knowledge required
- Vast knowledge of tableau and other analytics tools required
- Knowledge of Qubole, AWS and other cloud storage technology is required
- Marketing/CRM experience preferred
- Experience in an analyst role
- Ability to synthesize large amounts of data and find creative solutions when faced with limitations
- Expert knowledge of Microsoft Excel
- Familiarity working with and basic understanding of databases, particularly using a database for marketing communications
- Strong communication skills, both verbal and written
- Capable of successfully collaborating across teams and geographies
- Flexibility and initiative as role and responsibilities evolve and change
- Desire to grow in responsibility and expand knowledge base
- Bachelor’s degree in related technical field; or equivalent related professional experience
What the job involves
- Expedia Group is seeking a talented individual to help run the performance, operations and reporting of CRM
- This position will work directly with marketing teams spanning Expedia's entire brand portfolio, including 20+ brands across 10 geographies around the world
- Additionally, the role will work with our database, product, and development teams to support marketing efforts
- Measure, report and communicate the performance of the email and push channels and the CRM database
- Create and manage reports to help marketing managers can self serve and we can monitor our database and campaigns quickly and effectively
- Dig into data anomalies that can come up via different campaign results or database changes
- Understand and add insights into the performance of the different results, measuring and analyzing the effectiveness of campaigns including engagement and conversion metrics and how they impact the channel
- Find opportunities that the team can go after in order to improve the email and push channel's and make a difference to the bottom line
- Utilize email reporting tools to train marketing teams as well as identify trends and opportunities
- Extract data using SQL for marketing lists, campaign validation, and reporting
- Serve as a liaison with technology teams to ensure current projects and priorities are aligned with marketing initiatives
- Focus on analyzing hyper-localized global campaigns
- Work with and present to a variety of stakeholders across marketing, finance, analytics and data teams
Our take
Expedia is an online travel agency. They enable users to access a wide range of services including airline tickets, hotel reservations, car rentals, cruises, vacation packages, and various attractions and services via the world wide web and telephone travel agents. Its primary web businesses include Expedia.com, Hotels.com, Hotwire.com, and Egencia.com.
Between 2021 and 2022, Expedia has been selling and merging a list of its sub-brands in a bid to simplify its operations, including Egencia and Classic Vacations. Due to plummeting share prices, mostly in the case of its sub-brands, Expedia has been leveraging its subsidiaries' customer base and merging them into the company’s core brand. Contrasting this move, Expedia has also been partnering with tech start-ups in a bid to make travel more accessible to underserved groups. Becoming Rentable, a travel company for the disabled is one of 12 startups that are part of Expedia Group’s new Open World Accelerator Programme.
What this indicates is Expedia’s shift from buying other travel companies and a move towards enhancing the experience of its preexisting customer base. This move is aiding in a long-term plan for greater long-term traveler loyalty, utilizing Expedia’s vast amounts of data, not just from reviews, but from check-in, cleanliness, communication, cancelations, etc to inform how guests experience a property.
Steph
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company benefits
- Leisure Travel Reimbursement
- Travel Discounts
- Family & Friends Discount
- Employee Assistance Program
- Wellness Reimbursement
- Global Service Awards
- Business Travel Medical Insurance
- Matching Gifts
- Expert Medical Opinion
- New Parent Benefit
- Employee Stock Purchase Plan
- 401K Plan 🇺🇸
- Health Insurance 🇺🇸
- Dental Insurance 🇺🇸
- Flexible Spending Account (FSA) 🇺🇸
- Vision Insurance 🇺🇸
- Health Savings Account (HSA) 🇺🇸
- Life Insurance 🇺🇸
- Private Health Insurance 🇬🇧
Company HQ
Interbay, Seattle, WA
Leadership
Peter M. Kern
(CEO, not founder)Has been a director of Expedia Group since completion of the IAC/Expedia Group Spin-Off and has served as Vice Chairman of Expedia Group since June 2018. Previously CEO of Tribune Media and Managing Partner of InterMedia Partners VII, LP, a private equity firm.
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