Vice President of Revenue Marketing, Vimeo
$221.4-337.5k
Salary dependent on location
More information about location
All-in-one video experience platform
Posted today
All-in-one video experience platform
1001+ employees
Posted today
$221.4-337.5k
Salary dependent on location
More information about location
1001+ employees
Company mission
Vimeo's mission is to empower video creators to tell exceptional stories, and connect with their audiences and communities.
Role
Who you are
- 15+ years of marketing experience, with a minimum of 10 years in SaaS and PLG environments for leading brands
- Proven experience driving revenue growth in both B2B and B2C contexts, with notable success in scaling self-service and enterprise sales
- Expertise in demand generation, ABM, field marketing, and content marketing
- Technical proficiency with the tools to make the campaigns run, including CMS, web analytics, SEO, web optimization, Salesforce CRM, Marketo, 6sense and Qualified.com
- Strong understanding of SEO, paid media, and emerging trends like AI in marketing
- Track record of successful sales collaboration to create high-impact marketing campaigns
- Experience with direct and channel sales models
- Agency experience is acceptable, but only candidates with in-house SaaS expertise will be considered
- A strategic mindset with a passion for video as a medium for innovation and storytelling is highly desirable
- Experience working collaboratively with design, video production, web strategy, and brand development teams
- Demonstrated success in managing cross-functional teams and collaborating with senior leadership
- Credibility and collaboration working with sales leadership and reps
- Exceptional communication, organizational, and project management skills
- Demonstrable portfolio of work you’re proud of
- Ability to work in the Vimeo NYC office frequently and travel to industry conferences, customer and partner meetings, etc. as needed
What the job involves
- Are you passionate about marketing? Are you a marketing leader that likes to translate big ideas into flawless execution and measurable results? Do you have experience working for a SaaS leader across consumer, SMB and enterprise markets? If so, please read on!
- Vimeo seeks an exceptional Vice President, Revenue Marketing to lead our marketing teams responsible for all facets of growth and revenue generation. The ideal candidate will be a seasoned SaaS marketing leader with a track record of driving growth for well respected, innovative SaaS brands.
- With deep expertise in PLG and PLG-to-sales led environments and cross-functional collaboration, you oversee Web, demand generation, marketing programs, global field marketing, events, and account-based marketing, working closely with sales to deliver measurable results
- Ensure that all of our campaigns are innovative, perform well, and deliver the growth results across self service (consumer), PLG, SMB and enterprise markets
- Deliver and maintain our content marketing strategies to amplify our corporate and product thought leadership and drive results.and to drive our demand campaigns, thought leadership, and awareness results
- Oversee the development and execution of multi-channel marketing programs, including webinars, content marketing, email marketing, online campaigns, and partner marketing
- Drive innovation in program delivery to increase engagement and conversion rates
- Develop and execute strategies that generate pipeline and revenue across SMBs, enterprises
- Oversee events strategy, including sponsorships of conferences, hosting local field marketing events, and other in-person initiatives to generate engagement and pipeline
- Oversee digital marketing campaigns inclusive of ABM, direct marketing, sponsorships, partner marketing, etc. to achieve lead generation goals
- Collaborate closely with the sales organization to design and implement account-based marketing programs that align with sales goals and deliver qualified opportunities
- Oversee all web projects, ensuring a seamless and engaging digital experience, with a focus on web strategy, conversion rate optimization (CRO), user experience (UX), and efficient project management. Collaborate closely with vendors and web developers to execute initiatives that align with Vimeo’s goals and standards
- Collaborate with cross-functional teams to optimize the website as a critical touchpoint for all audiences, including consumers leveraging our self-service (PLG) offerings and enterprise prospects using our SaaS solutions
- Manage our paid media team to develop and implement a comprehensive paid media strategy encompassing a wide range of channels, including search, display, affiliate marketing, remarketing, and emerging platforms such as podcast advertising
- Continuously optimize campaigns to achieve the highest ROI, leveraging analytics to guide decision-making and investment allocation
- Stay at the forefront of innovation in paid media, adopting new tools and strategies to maximize performance in a competitive landscape
- Collaborate with creative and content and product marketing teams to ensure consistent messaging and branding across all paid media efforts
- Lead initiatives to maintain strong web traffic and performance, ensuring continuous optimization
- Navigate the evolving landscape of SEO with a focus on AI’s impact on search to ensure Vimeo maintains its strong brand presence and performance
- Lead, mentor, and inspire a multidisciplinary team, including field marketing, digital marketing, paid media, content, etc
- Foster a culture of creativity, collaboration, and accountability
- Take ownership of outcomes, ensuring the delivery of high-quality work, meeting deadlines, and adapting to ever-changing priorities
- Manage external vendors and agency partnerships to ensure alignment with Vimeo’s goals and standards, while effectively managing budgets to optimize resource allocation and project execution
- Collaborate closely with the CMO, marketing team members, sales, and executive stakeholders to align growth initiatives with broader business objectives
- Establish metrics to evaluate the success of brand and interactive initiatives
- Drive impactful creative solutions that deliver measurable business outcomes
Our take
Vimeo was founded by filmmakers who wanted an efficient way to share videos with others. It is more creator-oriented than YouTube, with professional software, technology, and tools for creators to produce, share, and sell their videos.
In 2007, it became the first online video sharing site to support HD playback for consumers, updating to 4K playback in 2016. Vimeo's app has also been updated to allow recording and live streaming as well as watching video. This service is aimed predominantly at enterprise customers although they have millions of small-time users too.
Vimeo has risen to become the world's biggest ad-free open video platform, with significant funding that has allowed it to expand operations and build up the business. Recently, however, the company has found itself struck by the effects of the economic downturn felt by much of the industry, and has been forced to reduce its workforce - a step taken to ensure it comes out of this rough time "a stronger company". On top of this, it received a hefty fine for failure to remove copyrighted content back in 2019, after losing an appeal against the initial ruling.
In 2024, Vimeo is rumoured to be in the process of acquisition by leading mobile app developer Bending Spoons, which could signify a major shift in the tech landscape.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jan 2021
$300m
GROWTH EQUITY VC
Nov 2020
$150m
GROWTH EQUITY VC
Total funding: $450m
Company benefits
- Unlimited paid time off
- Medical and dental
- Daily breakfast, plus snacks and drinks aplenty
- Company outings and events
- Tuition reimbursement
- Company equity
- Company-matched charitable donations
- Parental leave and adoption assistance
- Company-matched 401k
Company values
- Start with Users: Understand our users’ goals, and make them your own. Solve for what users need, not what they ask for.
- Ask Why: Respectfully challenge ideas and embrace open debate. Validate intuitions with evidence.
- Aim High: Be willing to take risks to deliver outsized impact. Greatness only comes from making bold decisions.
- Own It: Commit to targets. Take the initiative, follow through and own the outcome. If processes are slowing you down, introduce better ones.
- Be Real: Seek feedback and give it generously. Be direct. Be candid. Most of all, be you.
Company HQ
Midtown South, New York, NY
Articles
Leadership
Adam Gross
(Interim CEO)Currently Board Member at Buildkite. Previously Chair of the Board of Directors at Democracy Works and the CEO of Salesforce.
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