Senior Marketing Manager, Imperative Care
$160-170k
+ Stock options
Must be willing to travel –30%
Office located in Campbell, CA
Stroke intervention & treatment technology
Be an early applicant
Stroke intervention & treatment technology
201-500 employees
Be an early applicant
$160-170k
+ Stock options
Must be willing to travel –30%
Office located in Campbell, CA
201-500 employees
Company mission
Imperative Care is addressing gaps across the entire patient journey — from detection through recovery — to elevate care for patients suffering from stroke and other devastating vascular diseases.
Role
Who you are
- Bachelor’s degree in communications, marketing, digital marketing, or related field, and a minimum of 8 years of related experience in Marketing; or a combination of education/training and experience
- Proficiency in Microsoft Word, Excel, PowerPoint, Outlook and marketing tools is required
- Preferred experience in the medical device/pharmaceutical fields within product marketing
- Ability to work independently, using good judgment, taking initiative to accomplish short and long-range projects, anticipate likely needs, and recommend actions with minimal direction
- High level of expertise in marketing analytics, with ability to influence decision-making and action across the organization, independent of reporting structure
- Strong knowledge of technical aspects for similar products with expertise in offering recommendations for successful development of a product pipelines
- Strong teamwork skills with flexibility and adaptability to work under pressure
- Self-motivated and self-directed; with a conscientious approach to work assignments; thrives in multitasking and fast-paced environments, with ability to shift tasks frequently
- Excellent interpersonal and negotiating skills; ability to maintain strong working relationships while dealing appropriately with sensitive and confidential matters
- Requires above average reading, verbal, and written communications skills; proficiency in business English and grammar; good arithmetic skills and attention to detail for maintaining records and process reports
- Must be willing to travel –30%
What the job involves
- The Senior Marketing Manager uses advanced expertise in this field to manage and develop marketing initiatives that determine best course to drive Imperative Care’s mission to elevate stroke care
- This position is responsible for the commercial execution of Zoom projects and marketing deliverables
- This person will also work to lead cross-functional teams and initiatives to drive growth and market leadership for Imperative Care
- Oversee downstream marketing execution including product promotion, competitive market analysis and strategy, sales training, sales presentations and tools, and clinical data interpretation and promotion
- Collaborate with physicians, clinicians, sales force and R&D staff to assess market needs and develop effective/innovative marketing programs and materials that increase product demand
- Contribute to sales strategy and support sales teams by defining sales tools, internal training programs and ensuring its effective implementation
- Lead campaign development with specific focus on latest developments for related markets, partnering with cross-functional teams to develop and implement a promotional strategy for our product lines and brands
- Manage digital commercial programs and corporate website, collaborating closely with sales and marketing to identify, develop and improve virtual meetings, webinar, podcasts and other, ensuring messaging consistency across all programs and platforms as well as managing the logistics and planning of programs and events
- Lead the creation of digital, video, audio and print content in support of corporate and product needs
- Support planning and presence at industry events, tradeshows and conferences
- Collaborate with marketing communications to develop messaging, visual campaigns and associated collateral to establish a best-in-class cadence for promotional programs and events that raise awareness of our solutions and drive demand for product use
- Ensure marketing documentation is complete, accurate and timely; handle correspondence and its distribution and implement process improvements related to marketing processes
Our take
Strokes pose a real and present threat to millions of people around the world, but many needs in stroke care are still not being met. Imperative Care is setting out to change this by developing innovative solutions for preventing and treating strokes.
Imperative Care was founded by an expert neuroendovascular surgeon and a serial entrepreneur, and its forward-facing technology and ambitious growth are testament to this partnership. Imperative has maintained a strong focus on physician-led care, developing its technology in close collaboration with working doctors. This has helped the company to identify and address key pain points in the existing stroke care system.
Imperative Care has scaled relatively quickly since it first launched, and this is a result of its rapid innovation cycle and its considerable funding success. Investment awarded to Imperative in 2024 will fuel its growth and product development in the coming years.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jul 2024
$150m
SERIES E
Jul 2021
$260m
SERIES D
Total funding: $498m
Company benefits
- Stock options
- 401k
- Health benefits
- Team events, competitions & activities
Company HQ
Campbell, CA
Leadership
Fred Khosravi
(CEO)Was Senior Product Development Engineer at Alcon, and Product Development Manager at Focal Therapeutics. Is currently Director of Instylla Medical.
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