Senior Manager of Experience Optimization, Axios
$130-150k
News media company
Open for applications
News media company
501-1000 employees
Open for applications
$130-150k
501-1000 employees
Company mission
To get you smarter, faster on what matters.
Role
Who you are
- 6+ years of experience in conversion rate optimization (CRO), growth marketing, growth product, or digital experience optimization
- Proven success improving conversion through A/B testing and experimentation
- Experience with subscription, membership, or digital media businesses
- Hands-on experience with paywall or subscription platforms (Piano preferred)
- Strong analytical skills, including funnel analysis, experimentation, and performance measurement
- Experience with marketing technology platforms such as Segment, Braze, Sailthru, or similar tools
- Excellent cross-functional collaboration and stakeholder management skills
What the job involves
- Axios is a media company dedicated to delivering trustworthy, award-winning news in an audience-first format. We are hiring a Senior Manager of Experience Optimization to own the conversion layer of the Axios funnel: the subscription, registration, and paywall experiences where readers become subscribers and subscribers become members
- By continuously improving conversion rates, you'll increase the impact of every growth initiative while helping Axios maximize the value of its investment in subscriptions, paywalls, and audience growth
- In this role, you'll own the registration, subscription, and paywall ecosystem, lead landing page and first-party data capture testing, drive SEO/GEO conversion strategies, and orchestrate personalized onsite experiences to create a seamless journey across web and email
- Reporting to the SVP of Audience & Growth, you'll partner across subscriptions, membership, and event marketing to optimize every step of the conversion experience
- Own the performance and optimization of Axios's subscription, registration, and paywall experiences across national and local products
- Lead ongoing experimentation across offers, messaging, templates, and access rules to improve conversion
- Serve as the subject matter expert for the Piano platform, driving platform capabilities and performance
- Establish conversion benchmarks, reporting, and scalable optimization processes across the business
- Design and execute experiments across landing pages, lead generation, and first-party data capture to improve acquisition and conversion
- Partner with Audience Insights and Lifecycle Marketing to strengthen first-party data collection and personalization
- Build and maintain a prioritized experimentation roadmap, using data and testing to drive continuous improvement
- Optimize conversion experiences for SEO, GEO, and AI-driven traffic, partnering with Analytics to measure performance and identify new opportunities
- Own onsite audience segmentation and personalization in Segment, ensuring a seamless customer journey across web and email
- Partner closely with Product, Editorial, Revenue, Analytics, Design, and Marketing to deliver high-impact growth initiatives
- Manage relationships with external vendors and internal stakeholders while driving a shared roadmap for onsite experience optimization
- Champion a culture of experimentation by documenting learnings, sharing insights, and scaling best practices across the Growth organization
- In your first year, you will:
- Increase subscription and registration conversion rates through continuous experimentation
- Establish a scalable testing program with measurable improvements across the conversion funnel
- Improve first-party data capture to support personalization and audience growth
- Create seamless onsite experiences that work in concert with lifecycle marketing
- Build strong partnerships across Product, Editorial, Analytics, Revenue, and Growth to drive measurable business impact
Our take
Axios is a digital news site covering business, tech, politics, and media trends, with a focus on smart and efficient coverage. Much like rival comparable sites The Economist and Politico, it’s also diversified its media to include podcasts, newsletters, and a mobile app. Whilst it remains a major national and international news outlet, it’s also pursuing a new avenue to help shore up its position: local news.
Local news outlets have been in sharp decline over recent years: it’s too costly, with too little revenue. Axios’ plan is to opt instead for local newsletters. They’re highly advertiser-friendly, and the model itself is exceptionally scalable. So Axios may succeed where traditional efforts by other outlets like The Huffington Post (and countless local outfits) have failed.
Axios was previously held up as an exception to the mergers and acquisitions that other news outlets were enduring to weather the decline of print media. However, in order to fund the expansion into local news, Axios has been acquired by the global conglomerate (and previous investor in the company) Cox Enterprises. This is good news - Cox Enterprises owns and protects local newspapers in Ohio, and looks set to be a hands-off and values-aligned new Axios owner. In 2025, it was announced that OpenAI would be funding Axios's expansion into new US territories, suggesting even more growth on the horizon.
Steph
Company Specialist at Welcome to the Jungle
Insights
60% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Dec 2019
$27m
SERIES C
Nov 2017
$20m
SERIES B
Total funding: $57m
Company benefits
- 401(k) with employer match
- Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network
- Employer Health Savings Account (HSA) contribution for the high deductible health plan option
- Dental and vision coverage
- Primary caregiver 12-week paid leave
- Generous vacation policy, plus holidays
- One mental health day per quarter
- Annual learning and development stipend
- $100 monthly work-from-home stipend
- Tele-mental health services through Headspace
- OneMedical membership, including tele-health services
- Personal health advocacy resources through HealthAdvocate
- Inclusive fertility, hormonal health and family forming benefits through Carrot Fertility
- Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies
- Increased work flexibility for parents and caretakers
- Virtual company-sponsored social events
- A strong and positive work environment
- A commitment to an open, inclusive, and diverse work culture
Company HQ
Radnor - Fort Myer Heights, Arlington, VA
Leadership
Jim VandeHei
(Co-Founder & CEO)Previously a Reporter for the Wall Street Journal and Washington Post, they then went on to found Politico and serve a decade as its CEO.
Mike Allen
(Co-Founder & Executive Editor)Spent nearly a decade as Politico's Chief White House correspondent before co-founding Axios in 2016.
Roy Schwartz
(Co-Founder & President)CEO of Axios HQ. Spent time as a partner at The Gallup Organization, then as VP and ultimately CRO of Politico.
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