Campaign & Content Marketing Manager, Roku
B2B
$115-160k
+ Equity
Convenient and affordable TV streaming players
Job no longer available
Convenient and affordable TV streaming players
1001+ employees
Job no longer available
$115-160k
+ Equity
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- 10+ years of relevant content and campaign marketing experience
- Prior experience owning in-house marketing and content strategy
- Strong editorial and communication (written and verbal) skills. Outstanding communicator, both verbal and in writing, who is capable of distilling complex ideas into clear, compelling strategy
- Proven experience developing and implementing integrated marketing plans and campaigns that have met or exceeded goals
- Fluency in content marketing trends and paid media strategies and channels
- Understanding of how to achieve marketing goals at every stage of the funnel, from awareness to conversion
- Understands best practices for digital marketing, content creation and distribution, buyer journeys, paid media, social media, including approaches to CMS, SEO/SEM
- Ability to work under tight deadlines, navigate competing priorities, and effectively adjust work plans to respond to emerging challenges or opportunities
- Obsessive about deadlines who won’t hesitate to remind collaborators about every program milestone
- Familiarity with TV streaming (sometimes referred to as CTV or OTT) a plus but not required
- B2B marketing experience a plus but not required
- Comfortable with ambiguity
- Biased toward action
- Self-motivated and detail oriented
What the job involves
- The Roku Ad Marketing team is responsible for accelerating new revenue potential, advancing Roku's advertising brand positioning, and providing insights and inspiration that helps all businesses maximize their potential in TV streaming
- Our team of marketers, strategists, and designers deliver client strategies, research and insights, new product innovations, events and experiences, and more that deliver on Roku's purpose to make TV better for everyone
- Roku Advertising is looking for a senior campaign and content strategist and team leader to help grow Roku’s reach, awareness, consideration, and conversion among the people who influence and make marketing or advertising decisions
- This person will spearhead the strategy, planning, execution, and measurement of Roku Advertising’s biggest campaigns and content initiatives
- The successful candidate will be a leader on the demand generation team and will interface with colleagues in digital marketing, paid media, analytics, sales marketing, corporate marketing, events, and comms. They’ll also engage regularly with Roku Advertising leadership
- Oversee the planning, development, and execution of demand generation programs to increase Roku Advertising reach, awareness, consideration, and conversion
- Create and execute a content marketing strategy that advances a range of marketing and sales objectives, from brand awareness to lead generation
- Lead the creation of distinctive content, including case studies, blogs, whitepapers, and ad research and measurement studies for widespread distribution and promotion
- Strategize with internal Roku Advertising stakeholders – such as Sales Marketing, Comms, and Corporate Marketing - to plan and launch campaigns that support sales goals and priorities
- Manage content marketers, editors, writers, and agencies to bring content and campaign initiatives to life
- Lead the development and execution of cross-channel campaigns that span paid advertising, content marketing, email, SEM/SEO, and our website, advertising.roku.com, in partnership with Digital Marketing
- Coordinate these team efforts and ensure on-time, on-message execution
- Ensures consistent design, editorial pillars, messaging, content, and calls to action across target audience segments and personas
- Responsible for budgeting and budget allocation across campaigns
- Propose, measure, and report on campaign objectives and key results, in partnership with Analytics
- Develop and manage a marketing content calendar that’s informed by industry events, trends impacting Roku’s sales verticals, and company initiatives
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users. Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library in 2021. After successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released in 2023, further exemplifying the streaming company's wider ambitions in the media sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Leadership
Anthony Wood
(CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
Salary benchmarks
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