User Acquisition Associate, Zynga

• 3+ years experience in a performance marketing role
• Demonstrated experience with campaign management on paid social and DSP channels
• Strong problem solving and analytical thinking skills, and experience working in a metrics-based environment
• Experience with Tableau, advanced Excel, and mobile measurement partners (i.e. Adjust, Appsflyer, Kochava)
• Outstanding stakeholder communication skills – both written and spoken – to work effectively with our external and internal partners

Desirable

• The User Acquisition team at Zynga is looking for an User Acquisition Associate, who will acquire users for Zynga’s growing mobile portfolio
• You will be responsible for helping the team identify and develop mobile acquisition strategies and the best marketing channels for reaching potential users
• You are an experienced quantitative online marketer who can manage multiple priorities while delivering outstanding execution. You have experience in launching games in different markets
• Develop strategy and manage new user acquisition, and retargeting campaigns on paid social (i.e. Facebook, Google, Snapchat, TikTok) and DSP platforms (i.e. Applovin, Liftoff)
• Have understanding of ad attribution and tracking with mobile measurement partners(i.e. Appsflyer, Adjust)
• Contribute to the optimization efforts across creative, geo, platform, and channel to maximize returns and deliver performance at scale
• Develop relationships with advertising partners and devise new tests
• Collaborate with the Game, Creative, and Product Marketing teams to make decisions that increase LTV and lower acquisition cost
• Conduct competitive research and present actionable findings
• Daily, weekly, and quarterly budget forecasting and reporting of results