Influencer Relations Manager, Flexion Mobile
Mobile games marketing company
Open for applications
Mobile games marketing company
101-200 employees
Open for applications
101-200 employees
Company mission
To improve and change the mobile games industry forever.
Role
Who you are
- Familiarity with key digital platforms (specifically YouTube), as well as creator communities and audience demographics across North America and Europe
- Bachelor's degree in Marketing, Communications, or a related field
- Minimum of 2 years of experience in influencer marketing or social media management
- Strong understanding of social media platforms such as YouTube, Instagram, Twitch, and TikTok
- Excellent communication and negotiation skills with the ability to establish and maintain relationships with influencers
- Proven track record of successfully executing influencer marketing campaigns and achieving measurable results
What the job involves
- Join Flexion’s influencer marketing department (Creators) specializing in the mobile gaming industry, as an Influencer Relations Manager
- We're at the forefront of connecting top game publishers and brands with influential social media content creators on platforms like YouTube, Instagram, Twitch, and TikTok. With a team of 51-200 dedicated professionals, our mission is to become the number one agency in this dynamic field
- We seek passionate individuals with a strong affinity for social media, gaming, and other trending industries to help us achieve unparalleled marketing success through creative promotions and strategic sponsorships
- We value accountability, creativity, diversity, and teamwork, fostering an inclusive environment where education, innovation, and personal growth are prioritized. If you are ready to make an impact and contribute to setting new trends, we look forward to welcoming you to our vibrant team
- Managing processes of standard influencer marketing campaigns under the IRM & Research Department scope, including creator list finalization, contract negotiation, content scheduling, and delivery tracking
- Proactively negotiating deals and securing terms with mid-tier creators and talent representatives to achieve favorable terms and budget optimization
- Serving as the primary internal contact for Account Managers regarding the day-to-day execution status of assigned campaigns
- Conducting quality checks and providing direct feedback on outreach lists and initial research prepared by Working Students
- Independently troubleshooting operational issues and campaign delays (e.g., content revisions, communication breakdowns) before escalating to the Team Lead
- Maintaining detailed, real-time records of all campaign progress, assets, and budget usage in the internal management system
- Fully remote work setup (contractor with daily rate)
- Join us as an Influencer Relations Manager and shape the future of gaming marketing! Collaborate with top brands and creators to drive innovative campaigns across leading social platforms
Our take
Most mobile games developers deploy their games to Google Play Store or the Apple Store, but they are leaving money on the table. Launching on alternative marketplaces such as Huawei App Gallery, Samsung Galaxy App Store or the Amazon App Store could add up to 10% of a game's lifetime revenue. However, the differing requirements of each of these stores are a hurdle to developers, who often see modifying their games features as a serious barrier to entry. Flexion Mobile exists to fix this, allowing developers to easily launch their games everywhere and reap the benefits.
Flexion is unique in this space, handling set up, maintenance, monetisation and compliance in numerous markets on behalf of their customers. While other firms will do this, Flexion's unique selling point is its automated enabling feature, which automatically optimises features from an app's Google Play version to ensure its compatibility with any other sales channel, a huge time saver for developers.
Flexion is working to develop its product through strategic acquisitions, such as its 2022 purchase of Audiencly, allowing it to create new revenue opportunities for its customers. With a customer base which includes huge developers such as Top Games (Evony), Onemt (King's Choice) and Wargaming (World of Tanks), and a track record of generating double-digit revenue boosts for its customers, it is in an excellent position to extend its market lead.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
17% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2018
$10m
EARLY VC
Feb 2016
$0.1m
GRANT
Total funding: $12.6m
Company benefits
- Hybrid Working
- Stock Options
- Private Medical Insurance
- International Travel
- Regular Company Events
- Professional Development
Company HQ
Chelsea Harbour, London, UK
Leadership
Jens Lauritzson
(CEO)Was previously Sales Manager UK for Aspiro and Sales Director UK with Elkware. Before that was a Managing Director for Popwire.
Per Lauritzson
(COO)Before co-founding Flexion Mobile, was Director at Scandinavian Business Partners Ltd, a Business Developer for Polyopoly and a Project Manager with the Swedish Trade Council.
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