Director of Growth Marketing, Phiture
Salary not provided
+ Quarterly bonus scheme & virtual shares.
Expert level
London
App growth consultancy
Open for applications
App growth consultancy
21-100 employees
B2BMarketingConsultingMobile
Open for applications
Salary not provided
+ Quarterly bonus scheme & virtual shares.
Expert level
London
21-100 employees
B2BMarketingConsultingMobile
Company mission
To help apps grow by building systematic processes to solve key growth challenges.
Role
Who you are
- Extensive Experience in Growth Marketing: 10+ years of experience in growth marketing across both agency and client-side roles, with a strong background in mobile and broader digital marketing. Experience across various industries and platforms is highly valued, providing a well-rounded perspective to drive diverse client needs
- Leading and scaling marketing team: You’ve built and scaled marketing teams, mentored growth marketers, and fostered a culture of collaboration, innovation, and results-oriented performance
- Client-Centric Mindset: Proven success in client-facing roles with a passion for building strong relationships. You thrive on communicating complex strategies clearly and effectively, driving measurable business growth for clients
- Hands-On Strategic Leadership: You’re not just a visionary, but a doer. You have a deep understanding of marketing strategy, performance metrics, and data-driven decision-making. You can also roll up your sleeves to support execution when needed
- Mobile Marketing Expertise: A deep understanding of full-funnel mobile marketing, including performance marketing, app store optimization (ASO), and other paid acquisition channels (Google, Meta, Apple Search Ads, programmatic, etc.), paired with expertise in lifecycle marketing and CRM strategies and a strong data-driven mindset
- Cross-Functional Collaboration: Proven ability to work closely with creative, data, and account management departments to drive holistic solutions for clients and ensure seamless service delivery across growth pods
- Service innovation: Up-to-date with the latest industry trends, tools, automation, and AI-driven marketing solutions. You’re excited to innovate and integrate new technologies into the growth marketing strategy while continuously developing new services
- Strong Business Acumen: You have extensive experience managing operational budgets within a marketing department, focusing on resource allocation, staffing, and P&L management. Your budget decisions align with strategic goals like revenue growth and long-term client success, ensuring efficient operations
What the job involves
- The Director of Growth Marketing is the overall leader of the growth marketing/services function within Phiture
- This role is responsible for driving exceptional client satisfaction and achieving top-tier performance metrics
- You'll also ensure our client-focused growth pods operate at peak functionality and efficiency, delivering outstanding results from a growth marketing perspective
- Together with the Growth Leads, the director formulates strategies to drive overall client growth through targeted marketing initiatives
- Provide Leadership and Vision: Lead a team of 6 Growth Leads and a 40-member (and growing) growth marketing department, setting long-term goals and ensuring strategic alignment across all initiatives. Work closely with Growth Leads and other senior team members to position the department as an industry leader in innovative growth marketing solutions, driving client success
- Guide and Oversee Growth Marketing Strategies: Work with Growth Leads to shape high-impact strategies for client engagements, ensuring they align with both client objectives and company goals. Maintain accountability for the overall success of departmental strategies and performance
- Own Client Performance and Satisfaction: Hold ultimate responsibility for client satisfaction (NPS) and achieving key performance metrics (Client North Stars), ensuring that growth marketing services consistently exceed client expectations
- Mentor and Develop Growth Leads: Coach and develop Growth Leads, fostering a culture of continuous learning, collaboration, and goal alignment. Empower them to become thought leaders and problem solvers who drive their teams forward
- Ensure Consistent Service Delivery: Ensure that Phiture’s growth pods operate efficiently and deliver consistent, high-quality growth marketing services across all clients
- Collaborate on Cross-Department Initiatives: Partner with departments such as business development, product, and analytics to foster innovation and drive the creation of holistic client solutions and new marketing service offerings
- Lead Innovation in Marketing Services: Spearhead the exploration and integration of new technologies, including automation, AI-driven marketing, and cutting-edge tools, to continuously improve and expand service offerings and improve client outcomes
- Client Engagement and High-Level Check-Ins: Regularly engage with key clients at a strategic level to ensure alignment on growth marketing initiatives and the achievement of North Star metrics. Act as the senior point of contact for escalations and high-impact decisions
- Support Business Development Efforts: Collaborate with the business development team on key client pitches and proposals, contributing strategic insights and showcasing the value of Phiture’s growth marketing services
- Oversee Training and Knowledge Sharing: Implement ongoing training programs to ensure the growth marketing team is equipped with the latest tools, best practices, and cutting-edge approaches, fostering high levels of technical expertise and adaptability within the department
- Steer Change Management: Steer the growth marketing department through Phiture’s ongoing organizational changes. Develop strategies to ensure smooth transitions, maintain team morale, and align with evolving company goals. Foster adaptability while continuing to deliver high-quality client outcomes
Salary benchmarks
Our take
Berlin-based Phiture is an award-winning mobile growth consultancy and agency working with the teams behind some leading apps. The founders previously worked together as growth managers for SoundCloud and during this time noticed an impending surge in the mobile industry, hence had first-hand experience on how to successfully market a company in this field.
The agency is considered one of the fastest-growing companies of its kind and has accrued impressive clients including Headspace and Adobe. Phiture has been working to expand its US presence in order to become the ‘worldwide’ consultancy for mobile growth. It also acquired the app early-testing tool ASO Giraffe, which it has re-launched as Replika, in order to build out its software toolkit for app teams.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Unlimited remote work within your home country and up to 90 days of international remote work every year
- The opportunity to boost your salary with our quarterly bonus scheme and share in the company's financial success
- Full and free mental health support from licensed therapists through our partnership with the Oliva
- Regular team events and a yearly, all-expenses-paid company offsite
- A yearly €1,000 budget for your personal development
- One training day a month to focus on your personal and professional growth
- Accelerated career development supported by quarterly feedback and progression sessions via Culture Amp, the online people and culture platform
- Flexible working hours so you can find the working patterns that best suit you
- Up to 30 days of paid vacation every year — plus more for special occasions
- An individual career roadmap and personal development plan to support a progressive learning curve
- Flexible working space at our spacious, pet-friendly headquarters in one of Berlin’s lively districts
- Onboarding package full of branded Phiture gear and a company MacBook
- Opportunity to actively influence change by joining our internal Culture, Climate Action, and Diversity & Inclusion teams
- A monthly remote work allowance to help you spruce up your home office space — plus your own monitor and desk chair
- Birthday, anniversary, and seasonal gifts from responsibly sourced local businesses
Company values
- People-centric - People are our most important asset. We believe in fostering a supportive and collaborative culture with everyone who’s critical to our success — team members, clients, industry partners, and friends, as well as our knowledge-sharing communities
- Systemic approach - We build robust, data-driven solutions that are scalable and fine-tuned to deliver quality. Our formulas are flexible, so we can reshape, refine, and tweak our strategy to suit the needs of every client
- Empowerment - When you come on board at Phiture, both as a team member and a client, we empower you with the knowledge and tools you need to ensure long-term success
- Innovation - An ever-changing market calls for dynamic solutions. We nurture creativity in our employees, welcome fresh ideas, and challenge existing thought models, so we can cultivate innovation and create new industry blueprints
- Knowledge sharing - Knowledge sharing is at the core of everything we do. We share our learnings and methodologies with everyone in our community, inspiring collective growth
Company HQ
Neukölln, Berlin, Germany
Articles
Leadership
Andy Carvell
(Co-Founder)Previously served as Senior Product Manager of Growth for SoundCloud, leading the Retention Team, and as Interim COO for LikedBy. Currently acts as an Editor for MobileGrowthStack.com.
Moritz Daan
(Co-Founder)Previously served as Product Manager of Growth for SoundCloud. Formerly founded and acted as CEO for both Omerta Game and Webgamic.
Share this job
View 1 more job at Phiture