Growth Marketing Lead, Found

• Experience: 4–6+ years in performance marketing, with hands-on experience managing paid campaigns across at least three channels (Search, Social, and one other)
• Channel Depth: You've managed meaningful spend on Google Ads and Meta. You understand bidding mechanics, algorithm behavior, and how to structure campaigns for learning and scale
• Analytically Rigorous: You're comfortable pulling your own data, identifying what matters, and building the case for what to do next. Proficiency in Google Analytics, Looker, or a comparable BI tool required
• Creative Intuition: You don't just read the numbers. You understand why one ad outperforms another and can brief creative accordingly. Experience collaborating with a creative team is a plus
• Measurement Fluency: You understand attribution models, incrementality testing, and the limitations of last-click data. You've worked with or built MMM or geo-lift frameworks is a plus

Desirable

• As our Growth Marketing Lead for Paid Channels, you will own the strategy and day-to-day execution of Found's paid acquisition engine. This isn't a "set it and schedule it" role. You'll be the person who sees the data, forms a hypothesis, tests it, and knows what to do next. Your mission is to ensure every dollar we spend brings in the right customer: the self-employed owner who will activate, engage, and grow with Found
• You'll manage across all paid media: Search, Social, CTV, Affiliate, and emerging channels and work closely with creative, product marketing, and data to build a paid program that's both efficient and brand-aligned
• Paid Channel Ownership (60%)
• Own strategy, execution, and optimization across all paid channels: Google/Bing Search, Meta, Reddit, TikTok, CTV/Streaming, Display, and Affiliate
• Manage budget allocation across channels to hit CPA, CAC, and activation targets
• Build, launch, and iterate on campaigns with a bias toward testing creative, audience, bidding strategy, landing page, and offer
• Partner with the creative team to brief, evaluate, and iterate on ad assets; use performance data to guide creative decisions (not just aesthetic ones)
• Lead audience strategy, including prospecting, lookalike, retargeting, and suppression logic across platforms
• Measurement & Optimization (20%)
• Own paid channel reporting: weekly performance reviews, monthly channel recaps, and ongoing anomaly detection
• Collaborate with data and analytics to build incrementality measurement frameworks; understand the difference between attributed and causal performance
• Manage and improve tracking infrastructure in partnership with engineering, UTMs, pixel health, event-level data quality
• Develop a test-and-learn roadmap; document results and share learnings across the team
• Cross-Functional Collaboration (20%)
• Partner with product marketing on messaging, landing page strategy, and offer testing
• Work closely with the Organic Growth and Brand teams to ensure paid and organic strategies complement rather than cannibalize each other
• Contribute to campaign planning for product launches, seasonal pushes, and new segment expansion