UK Brand Manager, Immersive Gamebox
£45-55k
3 days a week in office
Fast-scaling, immersive experience company, with 35+ venues worldwide
Job no longer available
Fast-scaling, immersive experience company, with 35+ venues worldwide
101-200 employees
Job no longer available
£45-55k
3 days a week in office
101-200 employees
Company mission
To redefine shared entertainment by bringing people together through cutting-edge, multiplayer gaming experiences. Immersive Gamebox aim to create joy, connection, and unforgettable experiences for every guest.
Role
Who you are
- 5+ years of experience in brand management, with a proven track record of developing and executing successful brand campaigns
- Experience in the entertainment industry, preferably in location-based entertainment or similar
- Excellent communication and collaboration skills, with the ability to work cross-functionally with teams at all levels
- Strong project management skills with the ability to manage multiple projects simultaneously
- Data-driven mindset with the ability to analyse brand performance metrics and make data-driven decisions
- Creative thinker with the ability to develop innovative brand campaigns and experiences that resonate with target audiences
- Strong writing and copy-editing skills
- Demonstrated ability to manage marketing campaigns (digital or offline)
- Entrepreneurial spirit and willingness to learn
Desirable
- Develop and execute comprehensive brand campaigns that align with our business goals and target audiences
- New game launch go-to-market execution (web, social, email, in-store, earned, and paid channels)
- Oversee the creative briefing process and maintain brand guidelines to ensure consistent brand messaging across all channels and touchpoints
- Collaborate with cross-functional teams to develop and implement marketing strategies that effectively communicate our brand and content
- Create and execute the on-site customer journey that enhances the overall customer experience and aligns with our brand and content strategy, including both digital and physical touchpoints
- Develop and execute brand research initiatives to gather insights and ensure that our brand is resonating with our target audiences
- Monitor and analyse brand performance metrics to measure the effectiveness of brand campaigns and initiatives
- Manage external agency relationships (Creative & PR) and collaborate with them to execute campaigns and initiatives that meet our brand and business objectives
What the job involves
- We are seeking a highly motivated and experienced Brand Manager to lead our new game launches, brand campaigns, creative request process, and oversee other brand-led activities
- In this role, you will also be responsible for executing the customer journey that aligns with our brand and content strategy, including both digital and physical touchpoints
- As a key member of our marketing team, you will work closely with cross-functional teams to ensure that our brand is effectively communicated across all channels
Application process
- Apply via Otta
- Video call with HR
- 2nd round interview with case study
- Interview with co-founder/president
Salary benchmarks
Our take
Immersive Gamebox is a location-based entertainment company that produces interactive gaming experiences. Utilising motion tracking, projection mapping and touch-sensitive walls, the immersive and multiplayer games aim to bring people together and promote social engagement. Its customer service is also supported by live CCTV streaming, remote system control and real-time issue monitoring, ensuring a seamless experience for gamers.
Immersive Gamebox's goal is to use technology to create social experiences that foster positively impactful habits. This trend is being fuelled by shopping centres and property developers searching for new, appealing ways to fill empty units where hard-pressed retailers are moving out. It currently operates across 33 locations, with the ultimate aim of reaching 100 venues by 2026.
Success has stemmed from Immersive Gamebox's partnerships with Netflix, Warner Bros and Paramount, allowing it to create games across recognised entertainment franchises and encourage repeat visits. Its wide appeal across age groups and its seamless platform will no doubt aid Immersive Gamebox as it continues to strengthen its leading position in social gaming.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jun 2021
$11m
SERIES A
Jan 2020
$11.4m
SERIES A
Total funding: $25.7m
Company benefits
- Monthly team socials
- A diverse and inclusive team with people from all walks of life
- New and exciting concept, with an ambitious growth plan in the UK and internationally
- Highly experienced Executive Team and Investors
- Unlimited Holiday
- Hybrid working (3/4 days office / 1/2 days home)
Company HQ
London, UK
Leadership
Lisa Paton
(CEO)Experienced high growth executive and Board Member. Previously led Wingstop growth across EMEA, global growth at Brewdog and European growth for Yum! Brands.
Jan Breens
(CTO)Leading innovation in location-based entertainment. Passionate about blending hardware and software to create immersive, interactive experiences that engage and connect audiences.
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