Senior Manager of Retention Marketing, Etsy
$143-185k
More information about location
1-2 days a week in office (Brooklyn, NY)
eCommerce platform for handcrafted goods
Be an early applicant
eCommerce platform for handcrafted goods
1001+ employees
Be an early applicant
$143-185k
More information about location
1-2 days a week in office (Brooklyn, NY)
1001+ employees
Company mission
To keep human connection at the heart of commerce.
Role
Who you are
- 8+ years in CRM, retention marketing, with at least 3 years in a managerial role overseeing complex technical execution in ESP or Marketing Automation platforms (e.g., Braze)
- Demonstrated success managing and mentoring a high-performing team in a fast-paced environment, with experience leading a team to produce a high volume complex campaigns
- Proven expertise in machine learning applications within CRM, ideally in a mobile-first or e-commerce environment
- Natural collaborator who is able to build positive relationships across the company and drive decision-making for cross-functional teams
- Passion for innovation, creativity, and problem-solving, with a strong focus on driving business results
- Deep understanding of data analytics, segmentation, and personalization, with hands-on experience across email, push, SMS, and in-app campaigns
- Experienced in collaborating with data science teams to design experiments, including A/B and multi-armed bandit testing
- Strong critical thinking skills coupled with a bias towards action and accountability so as to anticipate and navigate the constantly evolving marketing landscape
- HTML proficiency for building and personalizing marketing content; knowledgeable in CAN-SPAM, CASL, GDPR, and inbox deliverability standards
What the job involves
- At Etsy, the CRM team is a dynamic group of marketers who excel in creating personalized and impactful customer experiences. They use innovative technology and data analytics to craft tailored campaigns that foster strong relationships and drive customer loyalty with our 90M+ buyers and 7M+ sellers
- Etsy is looking for a strategic and driven Senior Manager of Retention Marketing to lead our next-generation CRM strategy
- You will be instrumental in designing, executing, and optimizing personalized machine learning driven campaign strategies across CRM channels to drive user engagement, retention, and growth
- You will lead a team of retention marketers and collaborate closely with cross-functional teams, including Merchandising, Brand Marketing, Product, Engineering, Analytics, and Design, to engage and retain our active buyers with effective, data-driven strategies
- This is a full-time position reporting to the Senior Manager of Retention Marketing
- We seek a leader who can champion innovative engagement approaches, build a comprehensive strategy, and implement it with agility and precision in a dynamic, fast-paced environment that values creativity and growth
- Develop a comprehensive CRM personalization strategy for buyer retention, using machine learning to deliver highly targeted push notifications, SMS, email, and in-app messages that boost user engagement
- Lead a cross-functional approach by partnering with Product, Engineering, Merchandising, and Marketing Analytics to seamlessly integrate personalized CRM strategies within the broader product experience
- Guide your team in planning, implementing, and optimizing campaigns that drive user engagement, daily active usage, and other key engagement metrics, ensuring campaigns align with overall business goals
- Use data and advanced analytics to identify user segments, enhancing engagement through personalized messaging and relevant content
- Leverage technical expertise in platforms like Braze or similar ESPs to support your team in executing complex, end-to-end personalized campaigns
- Stay current with industry trends in CRM, machine learning, and mobile engagement, encouraging continuous learning within your team
- Foster an agile and efficient CRM process, actively finding opportunities to improve team agility and streamline workflows
- Provide clear communication and coordination of campaign timelines, launch confirmations, ETAs, blockers, and dependencies across cross-functional teams
- Maintain flexibility for occasional work outside normal business hours (e.g., weekends, late nights, or early mornings) to support critical campaign launches and urgent messaging
- Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law
Our take
Created as an alternative to more corporate eCommerce sites, Etsy is a peer-to-peer (P2P) website where users buy and sell handmade crafts, vintage items, art, and photography. The online marketplace works similarly to Amazon and eBay, only with an emphasis on unique items rather than mass-produced merchandise.
Since its IPO in 2015, it has managed to hold its own in an increasingly competitive eCommerce industry, including from Amazon's handmade section that launched in 2015. Further, by providing sellers with ownership over pricing and branding, the site is attractive for those wanting to set up a business on an established platform.
However, the seller-side of Etsy is not without problems. The recent hike in transaction fees and the introduction of mandatory marketing fees for artists with high turnovers has created significant discontent amongst sellers. Etsy must reconcile these issues to ensure artists continue to operate on the same scale within the platform. It plans to attract shoppers with its message of extraordinary, handmade and affordable products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2012
$40m
LATE VC
Aug 2010
$20m
SERIES E
Total funding: $91.7m
Company benefits
- Equity (offers vary by country)
- Performance bonuses
- Paid gender neutral parental leave
- Adoption and family planning
- Back-up care
- Volunteer time off
- Donation matching
- Employee resource groups
- Global virtual events
- Employer paid health benefits
- Fitness benefits
- Wellness programming
- Mental health benefits
- 401K matching/Pension contributions
Company values
- We commit to our craft - Our work has the power to change lives. That’s why we strive to learn continuously and excel at what we do
- We minimize waste - Time, resources, and energy are precious, so we focus only on what will have the greatest impact
- We embrace differences - Diverse teams are stronger, and inclusive cultures are more resilient. When we seek out different perspectives, we make better decisions and build better products
- We dig deeper - The best solutions to meaningful challenges are rarely easy or obvious. We stay curious, balance our intuition with insights, and decide with confidence
- We lead with optimism - We believe in our mission, and we believe in each other. We see the world as it is, set ambitious goals, and inspire one another with generosity of spirit. Together, we reimagine what is possible
Company HQ
Downtown Brooklyn, NY
Articles
Leadership
Josh Silverman
(CEO)Previously senior executive at eBay, CEO of Shopping.com, CEO of Skype and President of Consumer Products & Services at American Express.
People progressing
Became the Director of International Strategy and Operations after a year and 2 months as a senior manager in the division. After nearly 5 years in that role, they became Director of Marketing and International Strategy & Operations, and six months after that was promoted to Senior Director in that same department.
Salary benchmarks
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Diversity, Equity & Inclusion at Etsy
- Diversity is a priority at Etsy, owned by everyone:
- A diverse workforce is critical to Etsy’s success—it makes us a stronger, better, more resilient and more relevant company. We have an inclusive culture and each of us actively creates opportunities for underrepresented groups to join, thrive and advance at Etsy
- We welcome all perspectives:
- As individuals, we invite a variety of viewpoints and experiences—especially when they conflict with our own. We encourage questions more than statements, and provide a safe environment in which all employees can surface and discuss concerns
- We measure and share openly:
- We contribute to broader progress by evaluating, iterating and transparently communicating our successes and failures internally and externally
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