Senior Data Analyst, Tovala
Retention Analytics
+ Equity
Smart ovens and meal-kit delivery service
Be an early applicant
Smart ovens and meal-kit delivery service
101-200 employees
Be an early applicant
+ Equity
101-200 employees
Company mission
To make home cooking faster, healthier, and easier so people can focus on what's most important to them.
Role
Who you are
- The ideal candidate combines analytical rigor with a deep curiosity about customer behavior, always asking why customers act the way they do and how we can better serve them
- Analytics expertise: You bring 5+ years of experience in data analytics, ideally focused on retention, lifecycle marketing, or customer behavior. You are highly proficient in SQL and comfortable navigating large-scale data warehouses (Snowflake experience a plus)
- Experimentation and modeling: You have hands-on experience with A/B testing, experiment design, and campaign measurement, and you’re comfortable applying modeling and simulation techniques to evaluate strategic alternatives
- Decision influence: You excel at turning complex data into clear, actionable insights that shape business decisions. You understand not just what the data says, but what it means for the business
- Business partnership: You have proven experience working directly with marketing, product, or operations teams, translating business needs into analyses, forecasts, and decision frameworks
- Project and product ownership: You have strong project management skills with the ability to balance quick-turn analyses and scalable analytics product development
- Bonus points: You have familiarity with BI tools (Sigma, Looker, Tableau, etc.), Python or R, version control (e.g. Git), demand forecasting methods, or decision analysis frameworks
What the job involves
- We are looking for a Senior Data Analyst to lead Retention Analytics, focusing on understanding, forecasting, and improving how customers engage with Tovala over time
- This person will be a key partner for our Lifecycle Marketing (LCM), Demand Planning, Finance, and Product teams, helping them answer critical questions such as:
- What drives customer retention?
- How can we design initiatives to improve it?
- How much future demand will our customers generate?
- This role will build and sustain a retention analytics ecosystem: generating and validating hypotheses, modeling potential outcomes, measuring performance against expectations, and using insights to generate new hypotheses
- They will own core analytics products such as retention models, churn predictions, and demand forecasts – ensuring these tools are actionable, trusted, and accessible for business stakeholders
- You'll lead Tovala’s retention analytics ecosystem in partnership with Marketing and Product teams: frame hypotheses, validate through A/B testing and analysis, model scenarios to predict impact, and measure outcomes to feed learnings back into the ecosystem
- Own retention models and demand forecasts by building churn/retention models that predict customer behavior and translating insights to inform operational decisions and financial forecasts
- Design and steward analytics products as product owner for retention-related tools, ensuring usability, adoption, and scalability in partnership with data engineering
- Deliver insights that drive decisions by exploring the data warehouse with SQL, uncovering cohort and behavioral trends, and communicating results through compelling data stories and decision frameworks
- Contribute as a leader on the analytics team by driving projects from ideation to implementation and promoting sustainable, high-quality data practices
Our take
Domestic meal kits are nothing new, with companies such as Hello Fresh, Sun Basket, and Blue Apron all crowding the increasingly popular industry. Tovala is a food-tech company attempting to disrupt this market, with a smart oven that eliminates the need for meal preparation.
Tovala offers customers both an oven and the option to sign up to a rotating weekly meal delivery service. Boasting a single minute of prep-time for adding the final touches, the system works by scanning the meal's QR code so that the oven can run the associated cook cycle. The oven also recognises over a thousand name-brand products, and has hundreds of presets for when users want to cook for themselves.
Despite competing with a pile of other meal-kit services, Tovala's clear stand-out feature is the oven, with nothing similar offered by competitors. The company is aiming to expand into new verticals, adding smart oven air fryers to its product line up in early 2023. The first new appliance from the company since 2018, this move should attract new customers and help cement Tovala's market lead.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Feb 2021
$30m
SERIES C
Sep 2020
$3m
LATE VC
Total funding: $71.7m
Company benefits
- Ownership : Every full-time teammate receives a stock option grant
- Flexible PTO
- 401(K) with company match
- Hybrid work environment
- Learn & grow : Every teammate receives a yearly learning stipend they can utilize anytime
- Great company culture
- Free Tovala Smart Oven & discounted Tovala Meals
Company HQ
West Loop, Chicago, IL
Leadership
David Rabie
(Founder & CEO)They worked as an Associate at The Abernaathy MacGregor Group before working for VeggieGrill and Groovy Spoon for a combined 3 years. Co-founded Draftpedia in 2012 before founding Tovala in 2014.
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