Marketing Associate, SoFi

• B.A. with 3+ years’ experience in direct mail with 3+ years’ in a marketing, public relations, communications or business development role for a fast-paced company
• Working knowledge of the end-to-end direct mail process, including creative development, production, and execution
• Experience building and managing vendor relationships, including sourcing promotional items and creative production partners
• Proven project management experience, with the ability to manage multiple timelines, stakeholders, and deliverables simultaneously
• Experience working directly with senior leaders or executives is a plus
• Positive, enthusiastic, and empathetic approach to work and partnerships
• Creative thinker and proactive problem solver with strong attention to detail
• Demonstrates a strong work ethic and accountability for outcomes
• Deep commitment to producing high-quality, thoughtful creative work
• Genuine interest in personal finance and technology and how they impact consumers

Desirable

• SoFi is seeking an energetic, organized and resourceful Marketing Manager who can work in a fast-paced environment
• Our Marketing Manager would help manage all direct mail creative development, creative asset review and performance tracking and reporting
• At SoFi, you’ll become part of a new kind of finance company whose ambition is to help our members achieve financial independence and reach their goals
• We aim to be at the center of our members’ financial lives, and to help every member get their money right
• SoFi has achieved significant growth, with ambitious plans ahead, but to continue this growth we need great talent
• Develop and oversee direct mail strategies in support of SoFi’s Small and Medium Business and Checking & Savings product lines, aligning campaigns with the products growth objectives
• Manage and coordinate with SoFi Product Marketing Managers to align direct mail campaigns with product support, awareness, and growth objectives
• Create and present clear project briefs and presentation decks to internal and external audiences (including agencies) to support direct mail initiatives
• Must be well versed in Google suite of tools (Sheets, Docs, Slides, etc) where we manage 50+ direct mail tests / variations per month
• Support the creation and review of direct mail matrices, ensuring accuracy and alignment with the data and creative tests on the direct mail Roadmap
• Work closely with the Agency of Record on schedules to track key milestones (data due, release, and drop dates)
• Create tracking URLs for monthly campaigns through SoFi’s internal UTM creation process
• Monitor and update creative roadmap with upcoming direct mail data and creative tests
• Create and maintain direct mail production sample library
• Create and maintain competitive direct mail library
• Conduct competitive direct mail analysis and articulate insights into direct mail strategies
• Send out monthly emails to entire marketing department on direct mail competitive trends
• Manage all direct mail creative assets and all creative round reviews
• Manage all compliance and legal reviews of direct mail materials before they release to the print shop