Senior Business-to-Business Marketing Manager, Duolingo

• 7 to 10+ years of marketing experience, with strong exposure to B2B or institutional marketing
• Proven experience designing and executing events or field marketing programs that drive engagement and conversion
• Experience working in international education, EdTech, or a related sector is a strong plus
• Strong understanding of the UK and or ANZ education landscape, especially universities and study abroad pathways
• Experience partnering closely with sales or business development teams to drive pipeline and adoption
• Ability to build structure and processes in ambiguous environments
• Strong communication and stakeholder management skills across internal and external audiences
• Analytical mindset with the ability to connect marketing efforts to measurable outcomes
• Comfort operating in fast-paced, cross-functional, global teams

Desirable

• We are looking for an operationally strong and resourceful marketing professional to scale the Duolingo English Test across the UK and ANZ
• This role is focused on growing acceptance and usage among universities, governments, and key education stakeholders, with events and partnerships as a primary growth lever
• You will design and run high-impact engagement programs that move institutions from awareness to adoption, while building scalable systems that support long-term growth
• As a core member of our global organization the ideal candidate will not only be an outstanding, self-motivated problem solver, who can work and take decisions independently, but is also a proactive and team-oriented communicator
• Lead the B2B regional marketing strategy for institutional audiences across the UK, Europe and ANZ, with clear ownership of adoption, engagement, and pipeline metrics
• Partner closely with the Institutional Engagement team to align marketing efforts with institutional outreach and conversion goals
• Design and execute a comprehensive events strategy including university roadshows, partner events, webinars, and industry conferences
• Develop repeatable playbooks that can scale across markets while maintaining high quality execution
• Partner cross-functionally to deliver cohesive, high-quality messaging across all touchpoints
• Define success metrics for campaigns, evaluate performance, and inform future strategy