Senior Manager of Creative Strategy, Hims & Hers

• First and foremost: a strong portfolio of performance creative that has won at scale on paid social: you can show the work, the data behind it, and the customer insight that made it win
• 5+ years of experience in creative strategy, content strategy, or performance creative (ideally in-house at a high-growth ecommerce or DTC brand) including experience leading teams and building creative functions
• Deep expertise developing creative for Meta, TikTok, YouTube, and other performance channels, with a strong understanding of platform-specific creative best practices
• Deep data fluency: you are comfortable in ad performance data, can identify actionable patterns yourself, and let evidence lead creative decisions
• Experience managing multidisciplinary creative teams and collaborating across marketing, design, and product functions, including with remote or distributed post-production teams
• Strong ownership mindset with the ability to move quickly, make decisions with imperfect information, and continuously iterate based on performance
• Exceptional business acumen with the ability to connect creative decisions to customer behavior, business performance, and long-term brand growth
• We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging. If you're excited about this role, we encourage you to apply—even if you're not sure if your background or experience is a perfect match

Desirable

• At Hims & Hers, we know that telling empathetic, engaging, and uplifting stories about health is how we make people comfortable on the path to better health
• We also know that creative is the key to an effective modern growth engine: what grows brands is brilliantly executed ideas across channels
• We’re hiring a Senior Manager of Creative Strategy to drive that engine at Hers: someone who understands and respects the creative process, and can tie it back to the analytical thinking and metrics at the core of modern brands
• You’ll turn customer insight and performance data into ideas that help millions of people discover and engage with our products across Meta, YouTube, TikTok, and emerging channels
• You’ll lead a dedicated creative pod, partnering closely with editors, producers, media buyers, and creative leaders to develop, test, and scale high-performing creative across channels, and you’ll help build the systems that allow winning ideas to move quickly across categories and campaigns
• The best candidates are just as comfortable reviewing performance dashboards as they are developing the next winning creative concept
• Own the creative strategy for the Hers brand across performance marketing channels, ensuring every campaign reflects the brand while driving measurable business results
• Use performance data, customer insights, and market trends to develop creative hypotheses, concepts, scripts, and production-ready briefs
• Shape creative that helps women feel informed, supported, and confident throughout their healthcare journey while delivering work that is emotionally resonant, stigma-free, and unmistakably Hers
• Establish a high bar for creative strategy and briefing, ensuring every concept is grounded in customer insight, a clear hypothesis, and measurable success criteria
• Lead a multidisciplinary creative pod, partnering closely with editors, producers, and studio teams to develop high-quality creative
• Create fast, effective feedback loops across Creative, Growth, and Media Buying to continuously improve performance
• Partner with Growth, Creative, and Analytics leaders to rapidly test, learn, and iterate using performance data to continuously improve creative effectiveness
• Partner with Product, Clinical, Legal, and Brand teams to ensure creative accurately reflects our products while meeting regulatory requirements
• Lead regular performance reviews, providing visibility into wins, key learnings, strategic pivots, and new growth opportunities
• Capture and scale what works by building repeatable creative frameworks that can be adapted across products, audiences, and markets
• Operate confidently within healthcare marketing guardrails, partnering across Legal, Medical, and Marketing teams