Senior Paid Acquisition Marketing Manager, Gympass
2 days a week in office
Employee fitness & wellness platform
Be an early applicant
Employee fitness & wellness platform
1001+ employees
Be an early applicant
2 days a week in office
1001+ employees
Company mission
To ignite and fuel every journey to feel good, through its complete corporate wellbeing platform.
Role
Who you are
- 4+ years of hands-on digital experience driving growth and strategy through paid media channels
- Excellent writing and communication skills in English (including presentation skills)
- Proven success with paid media campaigns on multiple channels such as Google Ads, Microsoft Ads, Facebook Ads, Linkedin Ads, and Native, including segmentation strategy, A/B testing, and strategic thinking
- Experience using Google Sheets (functions and pivot tables), Tableau, Data Studio or other data visualization tools for aggregation, manipulation, and visualization of data
- Excellent problem-solving abilities and logical reasoning skills
- Analytical skills for data-driven decision making
- Strong sense of ownership and determination to get things done, with an eagerness to learn and grow with a hands-on mindset
- Ability to work both autonomously and collaborate in a team environment
- A self-starter who can multitask, balance priorities, and adapt to a fast-growing organization
- Experience working in an advertising agency is a plus
- A senior professional with extensive experience in digital advertising and online media buying (SEM, paid social, retargeting, display), including enterprise-level clients with a focus on ROAs and lead generation
- Proven track record of managing CPL, CPA, ROAS, and revenue goals with a demonstrated history of driving profitable results at scale
- Experience with Growth experimentation methodologies, attribution models, and A/B testing
- Experience leading cross-functional teams and global projects with multiple stakeholders, including data analytics, creative teams, and sales
- Strong analytical skills for robust data-driven decision-making. A natural affinity for numbers, analytics, and the detailed workings of complex systems
- Experience with implementing B2B and/or B2C attribution models
- Good proficiency in Excel and previous experience using it to build models and forecasts
- Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance
What the job involves
- We’re looking for a paid media strategist who has experience in various paid media channels
- As Wellhub continues to rapidly grow globally, we are looking for someone to focus on strategic markets with unique challenges
- This position will focus on high-priority strategic projects with visibility to senior leadership
Salary benchmarks
Our take
Employees are demanding more of their workplaces, and fitness is one of the areas they think employers can do better. Wellhub, formerly Gympass saw this opportunity and offers corporate customers a benefit that will excite their employees - allowing them to try new sports such as yoga, pilates, spinning, and martial arts across a variety of locations.
Wellhub is able to offer top-of-the-line gyms and wellness plans or programs that would be otherwise unavailable to the employees at prices that are far below market rate. They have been able to succeed at this by focusing on strategic gym partnerships, and creating an ecosystem that can satisfy any type of customer.
Backed by several rounds of significant funding, the company doubled down on strategic acquisitions to ease its entrance into new markets and has been steadily expanding its teams and offerings to bring the company closer to global market domination. A recent collaboration with Apple Fitness+, which sees the app added to Wellhub's suite of fitness services, shows that the company is mindful of what modern employees want from their benefits packages.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
23% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Aug 2023
$85m
SERIES F
Jun 2021
$220m
SERIES E
Total funding: $795m
Company benefits
- Wellness resources - in addition to local healthcare programs, we offer Gympassers and their families membership to our platform
- Earned rewards - cash incentives tied to company and individual success, and the opportunity for top performers to participate in our equity program
- Hybrid work structure
- Home office stipend and monthly flexible work allowance to cover the costs of working from home
- Paid time off - minimum of 25 days of paid leave per year
- Generous parental leave
- Annual holidays (including an extra holiday on your birthday!)
- Unlimited sick/wellness time off
- Robust internal recruitment process for promotional and developmental opportunities
- Both online and in-person training and learning opportunities
Company values
- Constructive collaboration - Gympass is a team sport and we play for the team. We trust one another and work together to get the job done. The best idea wins.
- A-players - We believe that having the best people is the key ingredient for long term success. We focus on attracting and retaining the highest quality talent and developing them to become better than us.
- Proud and humble - We take pride in our mission and positive impact in the world. We have a service mindset, we act respectfully and we are always looking for opportunities to improve.
- Diversity - We believe that diversity generates long term value and creates an inclusive, joyful environment where anyone and everyone can drive.
- Focus on results - We don’t sit and wait for things to happen, we make them happen. We believe in setting clear goals, then executing relentlessly to achieve results.
- Ownership mentality - We make decisions and act as owners of the business. Owners think of the long term and don’t take shortcuts. The goal is to build a global, sustainable company.
- Lead by example - We believe that everyone can be a leader and that true leadership is earned through our actions, not given with our titles.
- Objective recognition - We truly believe in and practice meritocracy. We recognise, reward and celebrate outstanding performance.
- Integrity - Acting with integrity and within the highest ethical standards is a non-negotiable. We do what is right and always keep our promises.
- Ecosystem mindset - We make decisions that create value for our Gympass ecosystem and help us achieve our mission.
- Live the mission - We believe that physical activity is transformative and we value an active lifestyle. Our goal is to empower everyone to live our mission and we recognise that means different things for different people.
Company HQ
South Village, New York, NY
Articles
Leadership
Cesar
(CEO)Previously worked as a consultant at McKinsey. Head of Business Development for CVC (travel company in Brazil). Studied for an MBA at Harvard before dropping out to start Gympass
Joao Barbosa
(VP of Partners Brazil & New Business)Started their career as a risk analyst at Santander. Worked as a Senior Analyst then Coordinator of Business Performance at CVC.
People progressing
Joined as a Partnerships Specialist. Promoted to Partnership Executive after 1.5 years, then to Partnerships Manager. Is now Senior Partnerships Manager.
Share this job
View 6 more jobs at Gympass