Marketing Operations Strategist, Sprout Social

• We're looking for a proactive executor with strong technical skills and a strategic mindset
• You understand how marketing systems and data come together to drive impact—and you take pride in building and maintaining that foundation
• You’re curious, resourceful, and detail-oriented, with a passion for supporting marketing programs through clean data, scalable processes, and dependable execution
• 4+ years of experience in Marketing Operations or Marketing Automation
• Hands-on experience with Salesforce, Marketo, and connected Martech tools (e.g., 6sense, Marketo Measure, Chili Piper)
• Working knowledge of campaign execution workflows, lead flow management, and marketing data integration
• Analytical mindset with the ability to diagnose issues and implement efficient solutions
• Strong documentation and process improvement skills

Desirable

• As a member of Sprout’s Marketing department, you’re an integral part of empowering and inspiring our customers and driving the growth of our business
• As a true partner to Sales and Success, we are accountable to—and responsible for—driving significant revenue across new business acquisition and customer growth
• Together, we make up our revenue organization where we lead our go-to-market strategy and establish our goals as one unified team
• We put our customers at the center, we’re driven by results and passionate about our impact on the overall strength and health of Sprout
• As individuals, there’s no shortage of opportunities to learn and grow in your current role and beyond
• Here, we just really want you to do your best work, be creative, take risks and make mistakes
• You create your own path
• As a Marketing Operations Strategist, you'll play a crucial role in executing and optimizing our marketing systems and processes
• Your work will ensure that our marketing initiatives are data-driven, efficient, and scalable
• You’ll bring a strategic mindset, technical know-how, and a collaborative approach to solving problems and driving impact across the Marketing organization
• Execute and Optimize Workflows: Implement and refine marketing workflows, including campaign execution, lead management, and audience segmentation, ensuring efficiency and scalability
• Maintain and Enhance Martech Stack: Manage and optimize key marketing platforms such as Salesforce, Marketo, 6Sense, Marketo Measure, and Chili Piper to support marketing initiatives
• Data Integrity and Management: Ensure data cleanliness and integrity across systems, facilitating accurate reporting and effective decision-making
• Process Documentation: Create and maintain documentation of marketing processes and system configurations to support team knowledge sharing and onboarding
• Support Cross-Functional Collaboration: Assist in coordinating with teams like Revenue Operations, Sales, and the broader Marketing Organization to align marketing operations with broader business objectives
• How you’ll grow
• Within 1 month, you’ll plant your roots by:
• Completing onboarding and meeting key partners within Marketing and Operations
• Getting familiar with Sprout’s customer lifecycle programs and operational tools
• Identifying early opportunities for improvement in workflows and systems
• Within 3 months, you’ll start hitting your stride by:
• Taking ownership of assigned workflows and campaign execution support
• Documenting current-state systems and processes related to the customer funnel
• Contributing to updates and optimizations in collaboration with team leads
• Within 6 months, you’ll be making a clear impact by:
• Executing key enhancements that improve efficiency, data integrity, and scale
• Providing thoughtful recommendations to improve processes and reporting
• Becoming a go-to resource for customer campaign execution within Marketing Ops
• Within 12 months, you’ll make this role your own by:
• Propose and implement enhancements to the marketing technology stack
• Contribute to the development of long-term strategies for marketing operations scalability and effectiveness
• Of course, what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager