Senior Manager of Marketing Automation & Operations, Cedar
$119-140k
+ Equity
AI-powered platform that helps patients afford and navigate healthcare payments
Job no longer available
AI-powered platform that helps patients afford and navigate healthcare payments
201-500 employees
Job no longer available
$119-140k
+ Equity
201-500 employees
Company mission
To empower us all to easily and affordably pursue the care we need.
Role
Who you are
- 5+ years of experience in marketing operations or similar technical marketing roles, preferably in B2B SaaS or healthcare technology
- Deep expertise with marketing automation platforms (HubSpot, Marketo, MarketingCloud), CRM (Salesforce), CMS (WordPress), and outbound email tools (Groove, Outreach, Salesloft)
- Strong technical background with an understanding of HTML, CSS, and marketing APIs
- Proven experience in optimizing marketing technology stacks
- Advanced knowledge of marketing analytics, attribution modeling, and data visualization
- Strong analytical skills with the ability to translate data into actionable insights
- Excellent problem-solving abilities and attention to detail
Desirable
- Marketing operations certifications (HubSpot, Salesforce)
- Experience managing technical vendors and agencies
- Project management certifications (PMP, Agile)
What the job involves
- The Sr. Manager, Marketing Automation at Cedar plays a crucial role in architecting and optimizing the technical infrastructure that powers our marketing initiatives
- This position ensures the seamless execution of Cedar's marketing strategies through data-driven systems and automation
- The role combines technical expertise with strategic thinking to drive efficiency, scalability, and measurable results in Cedar's mission
- Manage and optimize Cedar's marketing tech stack, including HubSpot, Salesforce, Groove, and WordPress
- Develop and maintain integration strategies across all marketing platforms
- Serve as the primary point of contact between external vendors and internal teams for website initiatives
- Optimize collaboration tools (Jira, Asana) for the marketing team and implement tracking/accountability systems
- Design and implement automated marketing campaign workflows across marketing channels
- Set up and optimize email sequences for all customer segments and journeys, including event recruitment campaigns
- Manage email deliverability, performance tracking, and list hygiene. Create A/B testing frameworks for optimization
- Build and optimize Cedar’s marketing attribution model
- Coordinate with channel owners (paid, social, content, email, web) to standardize KPI & OKR reporting
- Own a centralized reporting dashboard consolidating all digital channel metrics
- Provide actionable insights to drive marketing strategy and decision-making
- Maintain Salesforce campaign hierarchies and tracking. Ensure data consistency between marketing systems and CRM
Our take
Over $1 billion is said to be lost annually by physicians as a result of inefficient and disjointed healthcare billing practices. The subsequently low patient satisfaction rates lead to poorer care, and real losses for providers who see patients switching away from their plans.
Cedar looks to remedy these issues with a selection of consumer-facing services which streamline billing, insurance and healthcare processes. Healthcare billing concerns a huge percentage of US adults, so optimizing patient satisfaction is of increasing concern - a great opportunity for the company.
After acquiring competing patient finance streamlining service OODA Health in 2021, Cedar netted substantial funds and launched its Payer Intelligence Layer. This allows it to integrate data from insurers and providers to create a single source of information. The company was also endorsed by the Montana Hospital Association's shared services division, to be listed as its only preferred patient financial engagement technology.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Dec 2022
$68.4m
SERIES D
Mar 2021
$200m
SERIES D
Total funding: $394.4m
Company benefits
- Flexibility to work from home or in the office, depending on what works best for you
- Multiple health / dental / vision insurance options
- Office in Manhattan
- Free lunch, healthy snacks, cold brew and kombucha on tap (Yup!)
- Unlimited PTO for vacation, sick and mental health days–we encourage everyone to take at least 20 days of vacation per year
- 16 weeks paid parental leave with health benefits for all parents, plus flexible re-entry schedules for returning to work
- Diversity initiatives that encourage Cedarians to bring their whole selves to work, including three employee resource groups: be@cedar (for BIPOC-identifying Cedarians and their allies), Pridecones (for LGBTQIA+ Cedarians and their allies) and Cedar Women+ (for female-identifying Cedarians)
- Equity (for qualifying roles) and health benefits that start on your first day
- 401k plan with 3% employer non-election contribution
- Access to hands-on mentorship, employee and management coaching, and a stipend for learning and development resources to help you grow both professionally and personally
- Up to $10,000 in reimbursement through Carrot Fertility to support comprehensive, inclusive care for family-forming and reproductive health journeys
- Constant learning and development opportunities
- Resources for mental and physical wellbeing
Company HQ
Tribeca, New York, NY
Leadership
Arel Lidow
(Co-Founder)Previously VP of product at AppNexus where they supervised the development and launch of the company’s flagship products. Began their career as a technology associate at Bridgewater Associates, working on trading systems for the world’s largest hedge fund.
Dr. Florian Otto
(Co-Founder & CEO)Previously an executive at Zocdoc where they drove the commercial adoption of the platform. Also founded a daily deal company in Brazil (ClubeUrbano) that was eventually acquired by Groupon. Began their business career as a strategy consultant at McKinsey & Company.
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