B2B Marketing Manager, KAYAK
K4B
$90-110k
3+ days a week in office (Cambridge, MA)
Travel search engine
Be an early applicant
Travel search engine
1001+ employees
Be an early applicant
$90-110k
3+ days a week in office (Cambridge, MA)
1001+ employees
Company mission
To help millions of travelers around the globe make confident travel decisions.
Role
Who you are
- Please apply if you have:
- 7 years of B2B marketing experience (ideally in SaaS, travel tech, or digital platforms)
- Experience building B2B multi-channel marketing programs across content, paid media, PR, and events
- Strong understanding of sales enablement and partner marketing
- Ability to balance strategy with hands-on execution
- Excellent communication skills: written, visual, and verbal
- Strong analytical mindset; comfortable using data to guide direction
- Skilled project manager capable of owning multiple workstreams at once
- Comfortable navigating a fast-paced, collaborative, global environment
What the job involves
- KAYAK for Business (K4B) is looking for a B2B Marketing Manager to help accelerate our global presence, strengthen partner engagement, and support revenue growth
- In this role, you’ll build integrated marketing programs, support sales with high-impact enablement tools, help manage media buying and develop thoughtful event sponsorships for the corporate travel ecosystem
- You’ll collaborate closely with Sales, Product, Creative, PR/Comms, Media and Analytics teams to bring data-backed, partner-first marketing to life across channels
- This role sits at the intersection of marketing, sales, and product, shaping how KAYAK for Business shows up in the market and how effectively we drive partner engagement and revenue
- Your work will directly influence growth, alignment, and our visibility in the business travel ecosystem
- Note, this role is required to work from our Cambridge, MA office, at least 3 times per week
- In this role, you will:
- Marketing Strategy & Planning
- Lead the implementation of B2B marketing strategies that support product adoption, partner activation, and global revenue goals, and inbound marketing funnels that drive qualified leads to Sales
- Develop cross-channel programs across digital, social, paid media, event sponsorships, and partner channels
- Translate product updates and market insights into clear, compelling marketing narratives
- Pipeline Generation & Channel Activation
- Lead the strategy, planning, and execution of paid and owned media and channel activation programs designed to accelerate pipeline generation and increase qualified lead volume across B2B channels including LinkedIn, Google, programmatic, and industry publications
- Develop full-funnel media plans that prioritize high-intent demand capture, account engagement, and conversion performance across mid-market and enterprise audiences
- Own budget allocation, pacing, and performance optimization to maximize marketing-sourced pipeline, improve lead quality, and reduce cost per qualified lead (CPL / CPQL) across all paid channels
- Partner closely with Sales to align paid media strategy with revenue priorities, translating business goals into targeted acquisition programs that generate measurable outcomes including SQLs, opportunities, and closed-won influence
- Evaluate and manage media vendors, agencies, and platforms to ensure best-in-class audience targeting, attribution, tracking, and reporting capabilities that directly support pipeline outcomes
- Ensure all paid media investments reinforce KAYAK for Business’s positioning and messaging while delivering high-performing creative and campaign execution that drives conversion and revenue impact
- Data, insights & optimization
- Partner with Brand Strategy to understand customer behavior, campaign performance, and unmet opportunities
- Work with Brand Strategy to maintain a full-funnel measurement framework including attribution, lead quality analysis, and campaign performance dashboards. Turn data into actionable recommendations for future marketing, content, and enablement programs
- Track KPIs and communicate performance trends clearly to leadership
- Events Sponsorship Support
- Work alongside PR to identify, evaluate, and secure high-impact event sponsorships including: industry conferences, trade shows, and partner summits, that align with pipeline goals and target audience segments
- Work with PR to manage end-to-end sponsorship activation, including booth experience, speaking opportunities, creative assets, lead capture workflows, and post-event follow-up
- Analyze sponsorship performance using KPIs such as lead quality, account engagement, brand visibility, and ROI to inform future investment decisions
- Cross-functional collaboration
- Act as a connector between Sales, Product, Creative, Brand, PR, and Comms to ensure consistent messaging and aligned priorities
- Partner with Creative to produce content that resonates with business travelers, enterprise clients, and partners
- Support go-to-market planning for new features, integrations, and partnerships
- Help maintain high-quality internal communication and alignment across global regions
Our take
KAYAK is a travel agency and metasearch engine owned and operated by Booking Holdings. KAYAK processes over 6 billion queries across its platforms each year for travel information - as one of the world’s leading travel search engines, KAYAK searches other sites to show travellers the information they need to find the right flights, hotels, rental cars and vacation packages. It offers a variety of tools and features such as KAYAK trips, explore, and price forecast.
There’s been speculation over the years about online travel companies getting into the hotel business, and KAYAK is no exception. The company is expanding its hospitality offerings beyond its traditional hotel referral and booking services, but despite speculation through the 2020s, has stopped short of opening hotels under its own brand, preferring to partner with preexisting companies on their hotel tech.
Since being acquired by Booking Holdings, the global leader in online travel, in 2013, KAYAK has continued to expand and innovate, enhancing the travel experience for users all around the world. And now KAYAK manages a portfolio of metasearch brands including SWOODOO, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined. With the aim to make it easier for everyone to experience the world - it now operates sites in more than 70 countries and territories.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Company benefits
- Work flexibly: Our global flexible work policy lets our teams decide if they head into one of our offices or work from anywhere else
- Team-wide time off: Most of our team disconnects at the same time each year to recharge and reconnect
- Global volunteer week: Take VTO (Volunteer Time Off) to support the organizations and charitable efforts you believe in
- Wellness: We take care of each other - providing opportunities and spaces to live that work-life balance
- Resource groups: Our five ERGs are employee-led groups for underrepresented communities and their allies
- Career growth: We provide opportunities for our team to develop their skills – or learn new ones – on their own terms
Company HQ
East Side of Stamford, Stamford, CT
Leadership
Steve Hafner
(Co-Founder & CEO)Previously Board Member of Trulia, Blade and SeatGeek and currently an Executive at OpenTable.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 12 more jobs at KAYAK