Content and Community Executive, Flo

• 2–3+ years of experience in content creation, community management, or social media marketing
• Proven ability to create short-form video content and comfort being on camera
• Strong understanding of TikTok, Instagram, and general social media culture
• Experience managing social media comments, community DMs, and audience engagement
• Skilled in short-form video editing using CapCut, TikTok tools, or similar platforms
• Excellent organisation and time management skills, with the ability to juggle multiple tasks
• Clear and confident English communication skills (verbal and written)
• Strong team player with a passion for content, community, and women’s health
• Solid understanding of key social platforms (especially TikTok), with interest in emerging tools and formats
• Comfortable using editing tools and being hands-on with content creation and platform management
• Solves small to medium content and engagement challenges independently, with support when needed

Desirable

• We’re looking for a creative and enthusiastic Content & Community Executive to join Flo’s Social Growth team. In this hands-on role, you’ll create thumb-stopping content, engage with our fast-growing community, and help scale our social media presence across TikTok, Instagram, and other platforms
• Each Content & Community Executive owns the day-to-day output of content and interactions across one or more audience verticals. You’ll work closely with the wider team to deliver best-in-class creative that builds brand love, fuels discovery, and drives user growth, while also making sure our community feels heard, supported, and inspired
• Understands the goals of social content in driving community growth, app installs, and positive sentiment
• Consistently contributes content and engagement work that supports broader marketing initiatives
• Plays a critical role in executing the team’s social growth strategy
• Create, shoot, and appear in engaging content for organic and paid channels - especially TikTok and Instagram
• Collaborate with the Social Content Manager to bring creative briefs and ideas to life
• Track emerging social trends and implement relevant formats and suggest how ideas can be baked into our content plan
• Edit and publish short videos using CapCut, in-app editing tools, and platform-native workflows
• Manage day-to-day scheduling and publishing of content across owned channels
• Actively manage daily community interactions, including comments, DMs, and audience mentions, with empathy, creativity, and a consistent tone of voice
• Proactively engage with new and existing users to build relationships and drive conversation
• Flag trends, risks, or key feedback from the community to relevant teams
• Serve as the link between our social community and support teams, ensuring user feedback is acknowledged and routed appropriately
• Help foster a positive, loyal community that champions Flo’s mission
• Supporting consistent weekly delivery of content across Flo’s social channels (evergreen, trend-led, and briefed)
• Community engagement across TikTok, Instagram, and beyond - including daily proactive and reactive commenting
• Supporting the wider team on social-led growth and user acquisition through engaging, platform-native content across organic and paid (such as TikTok Spark ads)
• Maintaining high community satisfaction and contributing to positive sentiment and loyalty around the Flo brand