Senior Content Manager, Launchmetrics
Luxury brand performance platform
Open for applications
Luxury brand performance platform
201-500 employees
Open for applications
201-500 employees
Company mission
To help fashion, luxury, and beauty brands make smarter decisions for the future.
Role
Who you are
- The Senior Content Manager is a highly motivated individual with experience in content production, distribution and inbound strategies, possessing both creative and analytical skills
- English native speaker
- 6+ years of experience in content marketing, or a related field, with a proven track record of leading successful strategies
- Strategic ability to develop and execute a content strategy that aligns with business goals and drives measurable results
- Excellent communication skills with exceptional writing, editing and storytelling expertise, with an eye for detail and a passion for creativity. EN native preferred
- Deep understanding of social media platforms, audience engagement strategies and emerging trends
- Strong user knowledge of Wordpress and GA4. Semrush or similar platforms a plus
- Data-driven mindset, skilled in using analytics tools to measure content performance and make data-informed decisions
- Experience or strong interest in fashion, lifestyle, and beauty industries, with a deep understanding of their dynamics and trends is preferred. Experience in B2B or Saas/tech is a plus
- Strong manager and collaborator who can work cross functionally within the business
- Solid understanding of SEO principles and experience applying them to content creation and website management
- Strong organizational skills, with the ability to manage multiple projects and deadlines in a fast-paced environment
- Ability to thrive in a dynamic, fast-paced environment, with a proactive and solution-oriented mindset
What the job involves
- This global role is pivotal within the Marketing team, responsible for shaping and executing a comprehensive content strategy that amplifies the company’s voice, enhances brand perception and engages key audiences across multiple touchpoints
- Reporting to the VP of Brand & Communications, this role will lead content creation and storytelling initiatives to increase brand awareness, build industry interest and support business growth
- Develop and implement a comprehensive content strategy aligned with brand and business goals
- Lead and partake in the creation and distribution of high-quality content (reports, blogs, eBooks, website, newsletters, etc.) across multiple platforms and segments, ensuring cohesive brand messaging and optimal audience engagement throughout multi-touchpoint communication journeys
- Act as the editorial lead, ensuring all content produced meets brand standards, maintains quality and is aligned with messaging guidelines, including content from other teams and third-party sources
- Collaborate with the product team to create compelling product-related content, including blogs, case studies, customer stories and launch materials
- Analyze and report on content performance, identifying optimization opportunities and providing actionable insights to improve future campaigns
- Work closely with stakeholders across product, sales, customer success and marketing to ensure alignment and buy-in for forward-looking content plans, tactics and campaigns
- Implement SEO best practices across website and online content to increase quality site visits and click-through metrics, optimizing content for search visibility and user engagement
- Define KPIs and goals for content initiatives, generating regular reports to measure and communicate the performance of content activities while providing insights and recommendations for optimization and improvement
- Continuously improve content production processes, ensuring the correct tools are in place along with timely and efficient delivery of content and social media initiatives
- Manage external resources, including freelancers, ensuring content projects are completed on time and meet brand standards
- Effectively manage the budget for content initiatives, maximizing efforts and ROI while ensuring fiscal responsibility
Application process
- Meet&Greet with your manager, our VP Brand & Communication
- Meet & Greet with another senior marketing leader, our VP Marketing
- Cultural Fit Interview with marketing team members
- Skills Assessment, present a case study project to our Chief Marketing Officer
Salary benchmarks
Our take
While there is a multitude of tools that track business and financial performance, Launchmetrics provides the only end-to-end solution to measure brand performance. Its flagship product provides optimization and analytical tools that enable decision makers to make smarter decisions around their branding efforts and to increase market visibility and revenue.
For fashion, luxury, and beauty industries, the brand is the most important financial asset, with enterprises spending upwards of $250 billion per year on activities directly linked to brand reputation. Launchmetrics has effectively tapped into this market, with 85% of global fashion shows powered by Launchmetrics' technology.
As its solution is so vital, the company has swiftly grown a customer base thousands of clients including the likes of Dior, Fendi and Shiseido. Its 2022 strategic acquisition of DMR, one of its main competitors, has cemented Launchmetrics' position of undisputed category leader in brand performance.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Sep 2018
$50m
LATE VC
Mar 2015
$15.6m
SERIES E
Total funding: $85.4m
Company benefits
- Work-Life Balance: Generous Time Off, Flexible Working, Frequent Workload Check-ins 🌴
- Health & Wellness: Health Benefits, Paid Parental Leave, Team Retreats, Group Yoga & Meditation Sessions 🧘
- Diversity & Inclusion: Employee Resource Groups, LGBTQ+ Chapter, Diverse & Inclusive Hiring Process ❤️
- Team Building: Global Off-sites, Happy Hours, Off-topic Slack Channels, Dog Friendly Workplace 🎉
Company values
- #WeAreOneTeam ☝ - We embrace diversity, promote internal skills and always remember to check our egos at the door
- #WeAreCustomerFocused 💜 - We walk in their shoes and never forget that our own success goes hand in hand with theirs
- #WeAreExperts 🤓 - We never stop learning and apply high standards of excellence and quality to everything we do
- #WeAreInnovators 💡 - We seek innovations that make a difference and encourage change
Company HQ
Flatiron District, New York, NY
Articles
Leadership
Michael Jaïs
(CEO)Co-founder of Leonard Logic, and has experience as COO for IO MEDIO.
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