Senior Social Media Strategy Specialist, WHOOP
$80-110k
+ Equity
Wearable health and fitness devices
Open for applications
Wearable health and fitness devices
1001+ employees
Open for applications
$80-110k
+ Equity
1001+ employees
Company mission
To unlock human performance and Healthspan.
Role
Who you are
- This role is ideal for an emerging strategist who is excited to own assigned content workstreams, shape platform-native creative, and contribute to broader channel planning alongside senior team members
- 3-5 years of experience in social media at a brand or agency
- Deep understanding of platforms, especially Instagram, TikTok, YouTube, LinkedIn, and X, and their best practices
- Ability to manage multiple projects in a fast-paced environment
- Experience with Sprinklr (or a similar tool)
- Strong storytelling instincts and ability to adapt brand voice by platform
- Excellent communication and presentation skills
- Collaborative spirit
- Passion for performance, wellness, and innovation
- Bachelor’s degree or equivalent experience
- Experience with creative tools (Adobe Creative Suite, CapCut, etc.) a plus
- Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience
What the job involves
- WHOOP is hiring a Social Media Strategy Senior Specialist to support the development and execution of organic social strategy across platforms
- Contribute to organic social strategy across priority and supporting social platforms
- Own assigned content workstreams, helping bring campaigns, evergreen programming, and scalable content franchises to life
- Translate brand priorities and audience insights into actionable content plans and briefs
- Develop creative briefs for both evergreen and campaign content that help accomplish team, campaign, and company goals
- Contribute to brainstorms and campaign kickoffs with fresh, platform-native ideas
- Help build and document repeatable content formats for WHOOP-owned channels
- Track and analyze evergreen and campaign content performance using analytics tools
- Extract actionable insights and apply learnings to future content
- Contribute to monthly reporting and strategic recommendations
- Stay on top of social, performance, health, and wellness trends to surface timely, on-brand opportunities
- Share emerging platform updates, content formats, and storytelling opportunities with the team
- Partner with Creative, Partnerships, Community, Sports & Talent, Product Marketing, Performance Science, Wholesale, and Accessories & Apparel teams to ensure social programming supports broader marketing goals
Our take
WHOOP develops wearable health-tracking devices designed to help athletes optimise their performance. Its technology continuously monitors recovery, sleep, and training hours to fine-tune both individual and team performance. Unlike competitors that primarily track exercise data, WHOOP's holistic approach includes metrics like heart rate variability, which can influence more effective and healthier exercise routines.
By focusing on a subscription model that includes the cost of the physical device, WHOOP differentiates itself from competitors that charge a higher one-time fee for their products. This model provides ongoing value and encourages users to stay engaged with their health data.
WHOOP's comprehensive monitoring of strain and recovery has given it a competitive edge, even as other brands like Fitbit have incorporated similar features. Beyond sports performance, WHOOP has conducted extensive research on predicting premature births, aiming to integrate these findings into their app. This commitment to broader health applications demonstrates WHOOP's dedication to advancing wearable health technology.
Steph
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Mar 2026
$575m
SERIES G
Aug 2021
$200m
SERIES F
Total funding: $979.8m
Company benefits
- Flexible Vacation: WHOOP has a flexible vacation policy that allows you to unwind, laptop-free, when you need it most.
- Focus on Family: We offer 18 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.
- Get Invested: In addition to a competitive base salary and 401k, you're eligible to receive stock options to share in the future of WHOOP.
- WHOOP +1: Everyone on the team gets a complimentary WHOOP membership—plus another membership to share with a loved one.
- Health Matters: Our competitive benefits package covers medical, dental, and vision, in addition to mental health services, life and disability insurance, and more.
- Find Your Fit: Full-time employees get $500 a year to spend on wellness in whatever way they see fit, from fitness classes and memberships, to recovery services.
- It Pays to Sleep: Our Sleep Performance Program incentivizes employees to get more sleep. Log an average sleep performance of 85% or higher for the month and get a $100 bonus.
- Location, Location, Location: You can’t beat the views from the rooftop of One Kenmore Square. Feel inspired daily as you work, enjoy free snacks and coffee, and collaborate in the heart of Boston.
Company HQ
West Fens, Boston, MA
Leadership
Will Ahmed
(Founder & CEO)After graduating from Harvard with a Bachelor of Arts in Government and Economics, Will went on to hold Summer Analyst roles at Allen & Company and Lindsay Goldberg before founding WHOOP in 2012.
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