Senior Associate Brand Manager, UPSIDE Foods
$105-130k
+ Stock options
Office located in Emeryville, CA
Cell-cultured meat producer
Open for applications
Cell-cultured meat producer
201-500 employees
Open for applications
$105-130k
+ Stock options
Office located in Emeryville, CA
201-500 employees
Company mission
To make meat a force for good in the world.
Role
Who you are
- Are you ready to be at the heart of marketing for a world-changing brand
- If you're a creative, action-oriented marketer with a passion for brand building and social media, comfortable navigating a fast-paced environment and influencing across all levels of an organization, this is the role for you
- Bachelor’s Degree (MBA preferred) in Business, Marketing, or related field
- 3+ years of marketing experience (prior experience in innovative products/categories and CPG preferred)
- Strong project management skills with ability to successfully handle multiple projects simultaneously and deliver on timelines (Experience in cross-functional team management preferred)
- Outstanding verbal, written and interpersonal communications skills
- Creative thinker with strong analytical skills
- Operates with a sense of urgency
- Strong leadership and results driven
- Passion for mission-driven food innovation
- Growth mindset and consumer oriented
What the job involves
- We're looking for a Senior Associate Brand Manager to join our team and play a pivotal role in shaping the future of UPSIDE
- It isn’t an overstatement to say that success in this role means success for a category that could change the trajectory of the way humans eat
- This isn't just about ads; it's about making a tangible impact on our future by connecting with consumers to create a movement
- As a Senior ABM, you'll be a leader and a strategist, turning bold ideas into actionable plans that drive both short-term revenue and long-term brand growth
- You'll operate at the intersection of consumer understanding, creative vision, and business objectives, leading cross-functional teams and agency partners to bring campaigns and activations to life
- Lead end-to-end creative strategy for consumer-facing brand communications, owning the creative brief for external partners and identifying breakthrough ideas
- Develop and execute integrated marketing campaigns, partnering with award-winning agencies to find innovative ways to reach consumers across all channels, with a specific focus on emerging platforms
- Champion “Brand Stands,” developing brand activations that resonate culturally with our target consumer and inspire new ways of thinking about cultivated meat
- Develop a deep understanding of the consumer and leverage insights to drive brand and campaign strategy
- Analyze data (POS, consumer panel, shipment, financial) to understand business performance, measure marketing program effectiveness with an ROI lens, and make optimization recommendations
- Cross-Functional Collaboration & Project Management:
- Lead full cross-agency teams (creative, social, media, PR) to extend campaigns and ideas across relevant channels
- Collaborate closely with sales, legal, finance, and agency partners to take ideas from concept to reality
- Manage innovation and renovation commercialization and launches, leading projects through the stage-gate process and conducting post-launch analysis
- Manage project timelines, budgets, and deliverables for all campaigns and activations, ensuring objectives are met on time and on budget
- Run discussions during presentations with agencies, crossfunctionals, and internal senior leadership
- Manage social media team and drive strategy, engaging the brand in culture, owning results, and driving optimizations
- Own influencer relations in partnership with agencies
- Manage UPSIDE website maintenance
- Manage the Brand budget
- Working with finance to ensure accuracy of expenditures, including PO and invoice processing, tracking, and forecasting
- Lead Advertising Production and Agency Fees budget, including day-to-day administration
Our take
Upside Food, previously knowns as Memphis Meats, is actively addressing the growing societal demand for ethical meat production through the cultivation of its own meat products. The company's approach not only ensures delicious offerings but also contributes to improving animal welfare and reducing environmental impact in the food industry.
With a wide range of cultivated meat products that closely mimic their traditional counterparts, Upside Food is capitalizing on the rapidly expanding market for meat alternatives, which is experiencing a remarkable annual growth rate of approximately 36%. Although North America stands as the fastest-growing demographic in this domain, the global market for ethical meat is projected to surpass $8B by 2025.
By catering to the preferences of meat enthusiasts with diverse cultivated meat options, Upside Food effectively minimizes its carbon footprint compared to conventional meat producers. Tightening regulations led to staff reductions in 2024, yet Upside is expanding its product range, bringing two new cultivated chicken foods to the market later that year.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2022
$400m
SERIES C
Jan 2020
$161m
SERIES B
Total funding: $581.1m
Company benefits
- Stock options for all full-time incoming team members!
- 90-100% employer-paid healthcare premiums for team members (medical [including HSA and FSA], dental, and vision)
- Pet insurance for your furry family members!
- Unlimited PTO
- DE&I (Diversity, Equity & Inclusion) Council and People Engagement Programs
- Company-sponsored learning & development opportunities
Company HQ
Southwest Berkeley, Berkeley, CA
Leadership
Uma Valeti, MD
(CEO & Founder)Cardiovascular Doctor by training. Professor at the University of Minnesota and Stanford before founding Upside Foods in 2016.
Salary benchmarks
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