Director of Media and Demand Generation, Tubi
$135.1-193k
+ Annual discretionary bonus and long-term incentive plan
2 days a week in office
Free TV and movie streaming service
Open for applications
Free TV and movie streaming service
501-1000 employees
Open for applications
$135.1-193k
+ Annual discretionary bonus and long-term incentive plan
2 days a week in office
501-1000 employees
Company mission
To free the world’s entertainment to super-serve audiences and advertisers everywhere.
Role
Who you are
- The ideal candidate will thrive in environments that rapidly iterate and will obsess over learning how things work, partnering closely with the Marketing Data Science and Analytics teams
- 10+ years of relevant experience, with deep experience in performance marketing and demand generation
- In house marketing leadership experience, owning complex media budgets and understanding how to build and deliver on corporate KPIs
- In-Platform experience with media buying suites (e.g. social media platforms or DSPs), understanding both operational and technical aspects of partners
- Technical media operations knowledge, being well-versed in full-funnel media incrementality measurement and optimizing towards KPIs
- Deep expertise in operating in highly quantitative environments and being able to translate key learnings into key takeaways for other teams, including senior leadership
- Proven ability to work cross functionally and able to adapt quickly to changing needs, thriving in a test and learn environment
- Track record as a proven business partner, able to work cross functionally with creative, product, data science, and legal teams
- Experience with B2B Demand generation, building sales pipeline is a plus
- Familiarity with MMM, MTA, or advanced measurement frameworks is a plus
What the job involves
- Tubi is looking for a Director, Media and Demand Generation to join our world-class marketing team
- You will oversee Tubi’s Media Investment Strategy, including planning, activation, and measurement for both Brand and B2B initiatives
- You will bring media planning and marketing technology expertise, having experience with full-funnel KPIs
- Operating as part of a fast moving and data-driven team, you’ll be able to make significant impact across paid, earned, and owned media channels
- Build, mentor, and scale a high-performing consumer marketing team distributed across officers
- Guide media investment strategies mapped to a full funnel suite of marketing KPIs for direct response, title, and brand marketing initiatives
- Own research, planning, and execution stages for online and offline channels - including Paid Social, CTV/OTT/OLV, Programmatic, Audio, OOH, and Linear Television
- Build and manage relationships with media agency partners, setting KPIs, reviewing performance, and managing to specified goals
- Work with digital TV platform partners and proactively experiment with innovative solutions to drive business outcomes
- Lead creative testing, ideation, and optimization, working closely with marketing data science to validate results that maximize impact
- Help develop our broader measurement strategy to understand the holistic path to conversion of our marketing efforts
- Stay ahead of industry trends in adopting technology, evolving measurement capabilities, and adapting to the changing privacy landscape,,
- Be personally invested in the usage of AI tools, both by independently building new capabilities and using established solutions
Our take
Tubi is a streaming service that was founded in 2014 on a mission to offer subscribers premium television and movies for free. To achieve this, the streaming service relies on ad revenue to support its extensive content library. Rather than focusing on producing original content, Tubi emphasizes acquiring the right to preexisting shows and movies.
Leveraging a business model centred on ad-supported streaming, Tubi has successfully disrupted the highly competitive industry. And this approach has resonated with audiences, helping the service amass over 100M monthly active users.
With its recent expansion into the UK, Tubi is poised to tap into a new and diverse audience, further solidifying its position as a major player in the ad-supported streaming market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
27% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2019
$25m
LATE VC
May 2017
$21.7m
SERIES B
Total funding: $76.7m
Company benefits
- Competitive Compensation.
- Healthcare Coverage: We offer medical, dental, and vision coverage, effective from day one.
- Family Support: We’re proud to support families of all kinds, and offer generous parental leave, childcare support, and eldercare assistance whenever you need it.
- Wellness Programs: Monthly wellness reimbursement, generous time off, and additional Tubi Holidays help us support mental and physical wellbeing for you and your family.
- Continuing Education: From education reimbursement to leadership development to certification support, we’re invested in developing our talent so you can take your career to the next level.
- Financial Support: We offer resources to help keep you financially fit and invested in your future, from our highly-rated retirement savings matches to financial advisors and planning services.
Company HQ
Financial District, San Francisco, CA
Leadership
Anjali Sud
(CEO)Prior to joining Tubi as CEO in 2023, Anjali was the CEO of Vimeo for 6 years.
Sameer Balgi
(CFO)Sameer previously spent 10 years at Amazon in various roles, including Senior Finance Manager of US Advertising and Finance Director of Amazon Advertising. He also spent nearly 6 years at Procter & Gamble in various Finance roles.
Mike Bidgoli
(CPO & CTO)Previously, Mike was the Head of Product, New Monetization Experiences at Meta. He also served as the VP of Product, Instacart App at Instacart and as a Senior Director of Product, Video at Facebook.
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