Growth Marketing Associate, GlossGenius
$110-130k
+ Target Equity
More information about location
2 days a week in office
Business management platform for beauty salons
Be an early applicant
Business management platform for beauty salons
201-500 employees
Be an early applicant
$110-130k
+ Target Equity
More information about location
2 days a week in office
201-500 employees
Company mission
Gloss Genius' mission is to empower beauty salon owners to reach new heights by growing their business, boosting customer engagement, and maximising their income.
Role
Who you are
- 3+ years of performance marketing experience, ideally at a high growth company
- Hands-on experience working in digital marketing platforms such as Google Ads Manager, Meta Ads Manager, with knowledge of bidding, targeting, and optimization levers in each
- Basic knowledge of a website CMS platform such as Webflow is a plus
- Excellent writing/editing, communication, and organizational skills
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
What the job involves
- As the Growth Marketing Associate, you will be responsible for critical elements of some of our largest marketing channels, including paid social, paid search and organic search
- You will support the management of paid campaign launches and optimizations, help scale and optimize our content production engine, report on actionable learnings, and drive our growth marketing strategy forward
- Support day-to-day management of paid search and social campaigns to reduce cost per activation and increase sign up rates and LTV over time
- Collaborate with our in-house teams to create ad copy, landing pages, and image assets across these channels to optimize performance
- Be a key part of our SEO content production process, including: researching new topic ideas to write about on our blog, collaborating with our writing team, and building new tools for beauty and wellness professionals that will live on our blog
- Support with main website SEO (optimizing content, writing metadata, implementation of technical optimizations) and build interactive elements (pop-ups, quizzes, etc.) for our main website pages and blog
- Analyze performance data and metrics to identify growth opportunities within the performance marketing funnel and provide regular updates and recommendations to stakeholders
Our take
Business management platforms exist for a wide range of industries, including retail, hospitality, and healthcare. However, despite a modern facade the beauty industry lacks specialised software and still runs on generic CRMs and basic spreadsheets. Recognising a gap in the market, GlossGenius has stepped in to provided a specialised business management platform for beauty salons, spas and studios.
With no competition in this niche, GlossGenius has swiftly captured a large market share, with triple-digit year on year revenue growth. It serves over 40,000 businesses (70% of which are women-owned) and has more than $2 billion in annual transactions on the platform.
GlossGenius has raised a large amount of capital in several funding rounds closed in quick succession. It is aiming to accelerate platform development off the back of its releasing of consumer experience, payment and automation products. It is well on the way to fulfilling its long-term aim of developing into the Toast of the beauty industry.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Jul 2023
$28m
SERIES C
Sep 2022
$25m
SERIES B
Total funding: $104.9m
Company benefits
- Flexible PTO
- Competitive health & dental insurance options, with premiums partially covered by GG
- Fertility and adoption benefits via Carrot and Kindbody
- Generous, fully-paid parental leave policy
- 401k benefit - employees are eligible to contribute starting day 1 of employment
- Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
- Pre-tax commuter benefits
- Dependent Care FSA
- Home office stipend
- Team Bonding opportunities - annual company retreat for entire team, plus virtual events throughout the year
Company HQ
SoHo, New York, NY
Articles
Leadership
Experience as Research Intern for DenizBank. Investments Analyst for Goldman Sachs from 2011 to 2014.
Salary benchmarks
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Diversity, Equity & Inclusion at GlossGenius
- At GlossGenius, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. GlossGenius is proud to be an Equal Opportunity Employer
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