Marketing Operations Manager, Yubico

• 3-5 years B2B marketing experience
• 3+ years of Marketo experience with day-to-day campaign creation, execution, and optimization
• Marketo Certified Business Practitioner
• 3-5 years Salesforce.com experience
• Proficient in commonly used business applications (MS. Excel or Google Sheets etc…)
• Experience in a campaign creation and/or campaign project management role in a B2B environment
• Comfortable with project management across multiple teams and work streams
• Prior experience with project management software (JIRA, Asana, etc..)
• Experience with building email templates with HTML and CSS
• Strong verbal and written communication skills. Not afraid to put pen to paper to help move along and even create email content in a pinch

Desirable

• As Marketing Operations Manager, you’ll help drive the development and implementation of processes, technology and data strategies that will enhance the effectiveness of Yubico’s marketing team.
• Working closely with program owners, content creators, and the greater marketing operations team, this role will support and enhance our marketing efforts by ensuring prompt campaign creation and execution, as well as enforcing strict database data quality control measures in service of scaling marketing operations capabilities and capacity
• This role requires a strategic thinker with a strong background in marketing technologies. In this role, you will partner with existing marketing operations leaders to drive the day-to-day support for Yubico’s marketing activities with a focus towards scaling the Yubico business
• Design, create and optimize programs for Yubico’s Marketo instance
• Design, build and optimize campaigns for Yubico’s Marketo instance
• Partner with content creators to A/B test Marketo campaigns
• Responsible for Marketing operations process enhancements and optimization including opportunities to own and optimize additional marketing technologies
• Monitor, test, and resolve technical issues within marketing automation tools, collaborating with Marketing Operations team members, Sales Operations and other cross functional teams as needed to resolve them efficiently and effectively
• Support existing internal GDPR and privacy compliance for our databases and marketing technologies
• Own, maintain, and monitor a variety of Marketo/Salesforce data quality dashboards to ensure accurate, clean data
• Assist campaign owners and various teams with the standardization and processing of offline lead lists to ensure proper follow up