Paid Social Marketing Manager, Raylo
+ Stock options
More information about location
3 days a week in office (London Bridge, London)
Category-defining tech subscription infrastructure for businesses & consumers
Be an early applicant
Category-defining tech subscription infrastructure for businesses & consumers
101-200 employees
Be an early applicant
+ Stock options
More information about location
3 days a week in office (London Bridge, London)
101-200 employees
Company mission
Raylo's mission is to accelerate the move to a circular economy.
Role
Who you are
- 3-5 years in paid social, managing annual budgets of £500k+ with clear commercial accountability
- A track record of improving CAC or ROAS, and taking ownership of financial metrics
- Background in B2C financial products, high value products, or products involving credit decisioning
- Strong hands-on skills across Meta Ads, GA4, and analytics tools like Looker or Tableau
- Experience briefing and managing creative agencies, with structured, data-informed feedback
- The ability to balance creative instinct with analytical rigour, and translate one into the other
- Real examples of using AI to improve marketing workflows, not just an interest in it
- Strong cross-functional communication and the ability to influence beyond your immediate team
What the job involves
- Raylo's Performance Marketing team is at the heart of subscriber growth
- Paid social is already a strong-performing channel, but the opportunity ahead is substantial
- Marketing spend is scaling materially, OEM partnerships with major global brands are creating new campaign demands, and the business is preparing for US expansion
- This isn't a role to maintain the status quo. It's a role to build something meaningfully better
- Taking ownership of paid social strategy and execution across Meta, scaling full-funnel activity, running structured creative testing, and briefing the creative agency with rigour and speed
- You'll be refining the mid-funnel measurement framework, identifying what's working and why, and translating that into a roadmap you can act on
- You'll collaborate closely with brand, organic social, influencer, data, and commercial teams, this is a role that sits at the centre of a lot of activity, and requires someone who communicates clearly and builds relationships quickly
- Your work will directly impact Raylo's commercial growth goals
- In the short term, that means taking ownership of and optimising our current activity
- Longer term, you'll be the strategic lead for paid social; expanding channel mix and setting direction
- Own paid social end-to-end; strategy, creative direction, execution, and performance, primarily across Meta at present
- Launch and manage paid social campaigns for OEM partnerships — building repeatable playbooks for partner activity and contributing directly to both partnership KPIs and Raylo's brand credibility
- Brief our creative agency, run structured testing sprints, and iterate quickly on what the data tells you
- Build and run a rigorous testing engine — designing test roadmaps that go beyond creative formats to include audience, messaging, and funnel mechanics
- Refine our mid-funnel measurement framework alongside other members of the marketing team to improve attribution, understand the customer journey with greater precision, and make better-informed budget decisions
- Work cross-functionally with brand, organic social, influencer, product, and commercial stakeholders
- Contribute paid social recommendations for market expansion — providing clear, data-backed input on channel approach, audience strategy, and budget phasing
- Use AI tools to streamline workflows and raise the bar on how the team operates
- Report performance to senior stakeholders clearly, with a view on both results and what's next
Application process
- We move quickly and we'll aim to give you the best candidate experience possible. It starts with a 15-minute call — no prep needed. If there's a fit, we move fast, every stage has a purpose, and we'll tell you what we're looking for at each one
Salary benchmarks
Our take
As a society, a disposable tech culture has developed, which is both expensive and harmful to the environment. Raylo is offering a more sustainable alternative. Through its subscription platform, consumers and Small to medium-sized businesses can subscribe to new and refurbished devices like phones, tablets and laptops, paying a monthly fee for the length of the contract.
Raylo sets itself apart through affordable device subscriptions, with the option of flexible upgrades. The environmental and economic benefits of device lifecycle extensions are significant, as, despite consumers’ increasing reliance on electronic devices, research from Ofcom indicated that many consumers struggle with the affordability of mobile phones. Raylo's circularity is also an essential part of the move towards more sustainable production practices and the reduction of tech waste.
In 2022, Raylo cemented its status as an actor for good with its recognition as a B-Corporation. The company has also netted considerable funds, which will enable it to expand operations, with plans to grow its direct-to-consumer channel, as well as an expansion of its embedded subscription integrations with some of the world's leading device brands.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Jan 2026
$13.5m
EARLY VC
Sep 2023
$7.1m
EARLY VC
Total funding: $131.4m
Company benefits
- 33 days holiday per year (25 days, + an extra 8 days to choose the days that mean most to you)
- Share in Raylo's Success - Stock options for all employees
- Hybrid working environment
- Family-first policies - Enhanced maternity and paternity leave
- Workplace nursery scheme
- Perkbox membership - hundreds of perks and discounts to support physical, financial and mental wellbeing
- Get the latest tech - Exclusive Raylo device lease for all Employees
- Invest in your growth - L&D budget to support the skills you value
- Free sustainable breakfast and snacks, every day you’re in the office
- Fun (yet optional) Raylo quarterly socials, plus summer and Christmas parties
Company values
- Walk in your Customer’s Shoes - To build the best products, we deeply understand our customers' needs by walking a few miles in their shoes.
- Focus and Execute - We have a big vision, but we believe in nailing the most important problems first. We work hard, stay lean and deliver. We take smart risks, and when we stumble, we openly acknowledge our mistakes and learn from them.
- Be Deeply Curious - We thrive on innovation through diverse approaches, views and people. We’re always looking for answers even when others aren’t asking questions.
- Be Gritty - Only gritty teams succeed. Our individual ownership, passion and perseverance mean we’re a team through thick and thin. We foster a culture of respectful challenge, whilst acknowledging that great team players are willing to ‘disagree and commit’.
Company HQ
City of London, London, UK
Articles
Leadership
Jinden Badesha
(Co-Founder & CPO)Previously worked for 4 years at Funding Circle UK, holding various positions such as Product Manager, Head of Product and Investor Experience.
Karl Gilbert
(Co-Founder & CEO)Previously a Portfolio Manager at Gelber Group LLC for 1 year and a VP of Capital Markets at Funding Circle UK for 1 year.
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