Field Sales Executive, Huel
More information about location
1 day a week in office
Plant-based convenient food products
Posted today
Plant-based convenient food products
201-500 employees
Posted today
More information about location
1 day a week in office
201-500 employees
Company mission
To make nutritionally complete, convenient, affordable food, with minimal impact on animals and the environment.
Role
Who you are
- This role is ideal for someone with 1–2 years of experience in a similar field-based sales or merchandising role, or someone ready to step up and take on more ownership
- Hustle hard and work fast: Energy and enthusiasm to roll up your sleeves and get involved from day one
- Take ownership: Organised self-starter, you will be given support & the tools, but the onus is on you to plan your own diary and manage your own workload. Must be comfortable working alone
- Engaging & persuasive communication skills, a natural relationship builder
- Results driven & tenacious: a strong desire to hunt down the best retail accounts and land and drive listings
What the job involves
- As the face of Huel in your territory, you’ll drive brand growth and increase visibility with independent retailers, such as coffee shops, convenience stores, offices and gyms at key sites across London. You’ll secure new listings, hit monthly activation targets, and achieve weekly sales goals by identifying new stockists. Building strong relationships with store teams, you’ll expand our in-store presence through merchandising, sampling, and team training
- Researching and planning: locating the best stores for our products to be sold in
- Lead generation: Generating leads, landing new listings & driving existing customers. You will seek new sales opportunities under the guidance of your manager
- Relationship building: Identify decision makers for listings and build brilliant relationships with every manager and customer, as the key face of the Huel brand
- Excellent Execution: you will be working on multiple leads and new listings to hit your monthly targets, high level of organisation required
- Pipeline and Sales Reporting: Weekly and monthly reporting on channel & account performance vs targets, pipeline development, and reference back to objectives to ensure we are on-track to hit our goals. Spotting under performance and putting plans in place to rectify is equally important
Salary benchmarks
Our take
Huel produces plant-based meal replacement products, marketing its powders and ready-to-drink mixes as an easy solution for nutrition-conscious consumers with an on-the-go lifestyle. The company's potent branding has made it somewhat of a household name, and only a few years after founding it was both the world’s best-selling complete food brand and the UK’s fastest growing food and drink brand.
Having expanded into Europe, Japan, and the US, it is clear Huel has capitalised on increased consumer interest in nutrition and fitness over the past few years. It also caters to growing eco-consciousness, as its vegan products boast a minimal impact on animals and the environment.
By appealing to this strong pair of consumer trends, Huel has been able to grow its sales year-on-year, with progress unlikely to stop anytime soon. There have been a couple of hiccups on the way - namely a banned UK ad campaign and reported losses in 2023 - though the company has been swift to act and seems relatively unphased as it moves into the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
141% employee growth in 12 months
Company
Funding (2 rounds)
Dec 2022
$24m
LATE VC
Oct 2018
$27.5m
GROWTH EQUITY VC
Total funding: $51.5m
Company HQ
Tring, UK
Leadership
James McMaster
(CEO)James joined Huel in 2017 as CEO. Prior to this, they were the CEO of Life Health Foods EU, COO/Co-Managing Director at Ella's Kitchen, and Business Development Manager/Operations Manager at Gü Desserts.
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